Ishmita Pradhan
Gurgaon
Summary
To leverage my 11+ years of client facing experience and expertise in Media Sales in a professional firm where I can achieve excellence through experiential learning which is creative, futuristic and lifelong for the company as well as for me personally
Overview
15
15
years of professional experience
Work History
Sr. Manager (Sales)
Times Internet Limited
Gurgaon
01.2018 - Current
- Handling sales for TOI, ET, All Languages, Colombia (native cum ad tech), and One TIL in the North region for verticals such as BFSI, ITTech, B2B, and Retail Category.
- Building up a digital strategy and approach that are integrated with display, content, performance, and programmatic branding activity for advertising campaigns across portfolios for multiple brands.
- Created an integrated, customized solution for multiple brands – Canara HSBC, Niva Bupa, PNB, Policy Bazaar, Max Life, and HP, Microsoft, AMD, Ciena, IND Money, etc.
- Managing and growing key accounts to maximize their revenue.
- Closing some major IPs, Budget, Elections, TOISA, and GN Award deals with HP, AMD, Canara HSBC, Niva Bupa, etc.
- And achieved revenue growth year on year, and have uplifted the category revenue base.
- Maintaining a healthy revenue pipeline and recognizing new revenue streams, onboarding new clients/agencies, and maintaining sustainable relationships with existing ones.
- Leveraging direct client and agency relationships at all levels, small, mid-sized, as well as large ones.
- Devising go-to-market strategies based on the changing digital landscape, market/category research, and brand objectives, in order to proactively provide the best possible platform solutions to advertisers.
Acc. Manager (Sales)
VerSe Innovation Pvt. Ltd. (Dailyhunt)
07.2016 - 06.2017
- Onboarding new advertisers and growing the revenue pipeline for the region.
- Focus on selling end-to-end mobile branding solutions across all ad formats, on Audience buy as well as Impact units, and Roadblocks.
- Responsible for servicing and growing key accounts such as Coca-Cola, Bharti Airtel, Pepsi, Nokia, Pernod Ricard, GSK, Nissan, to name a few.
- Leveraging direct client relations for sustainable growth and helping strike long-term/annual deals.
- Good relationships with all major media agencies, as well as with mid-sized and smaller ones.
- Ideation, conceptualization, and creating properties to generate incremental revenue for the company.
Sr. Executive (Sales)
Business Standard Pvt. Ltd
07.2013 - 06.2016
- Providing consultation to clients, understanding their business focus and marketing objective, and helping them to formulate strategies and campaigns.
- Business planning, operations, and analysis for assessment of revenue potential in business.
- Establishing corporate strategies for achievement of top line and bottom-line targets.
- Identifying and developing channel partners for achieving business volumes consistently and profitably.
- Responsible for up-selling existing advertisers, cross-selling new products, understanding their advertising metrics, and providing daily support to achieve team revenue goals.
- Responsible for the entire media plan of clients and their campaigns, either directly or through the agency.
- Manage relationships with partners, agencies, and customers.
Customer Success - Product Sales
Puma India Pvt Ltd
01.2010 - 01.2013
- Customer service
- Product Training and Development
- Meeting monthly targets.
- Inventory Management.
Education
Masters In Business Administrations in Marketing - Marketing
Maharshi Dayanand University - Rohtak
08-2014
Graduate - Bachelor of Arts -
North Bengal University - Siliguri
08-2008
Higher Education -
St. Joseph Girls Higher Secondary School - Darjeeling
08-2005
Secondary Education -
St. Joseph Girls Higher Secondary School - Darjeeling
05-2003
Skills
- Interpersonal skills
- Team player
- A quick learner
- Problem solving
- Analytical Skills
- Presentation Skills
- Communication Skills
- Strategic Planning
Awards
- Business News Champ of the Year - Times Internet, 2019
- Outstanding Contribution to Puma Retail - 3 years
Currentjob
Times Internet, Gurgaon, Managing Digital Ad Sales, 01/2018, Present
Timeline
Sr. Manager (Sales)
Times Internet Limited
01.2018 - Current
Acc. Manager (Sales)
VerSe Innovation Pvt. Ltd. (Dailyhunt)
07.2016 - 06.2017
Sr. Executive (Sales)
Business Standard Pvt. Ltd
07.2013 - 06.2016
Customer Success - Product Sales
Puma India Pvt Ltd
01.2010 - 01.2013
Masters In Business Administrations in Marketing - Marketing
Maharshi Dayanand University - Rohtak
Graduate - Bachelor of Arts -
North Bengal University - Siliguri
Higher Education -
St. Joseph Girls Higher Secondary School - Darjeeling
Secondary Education -
St. Joseph Girls Higher Secondary School - Darjeeling
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