Seasoned professional with 21 years of experience in propelling sales & business development of various Product Lines, Channel Marketing, General Administration and Business Leadership with focus on strategy formulation, P&L management, ROI, product launch, budgeting, market research, team leadership. Worked with renowned companies like Geep Industries Pvt Ltd, INFRA MARKET, CINNI Fans & RASOI Appliances, Khaitan India Ltd, BAJAJ Electricals, Havells India Ltd, MARLEX Appliances coupled with proven capabilities in anticipating & capitalizing on market trends, identifying profit potential, creating value, and positioning the company’s products & services to maximize market share. Demonstrated professional brilliance in strengthening channel partners & distribution network to generate competitive advantage and maintain leadership position in the industry. Dexterous in driving new business through key accounts (corporate & institutional clients) and establishing strategic partnerships to increase revenue, and deliver innovative marketing concepts. Decisive leader with effective people management skills; capable of developing new/ emerging markets, lead core teams in new set-ups, product segment or business verticals in Sales & Marketing. Target oriented professional with managerial expertise in brand management, devising highly creative brand communication strategies for effective brand visibility.