Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
AdministrativeAssistant
Jawed Shaikh

Jawed Shaikh

Thane

Summary

Seasoned professional with 21 years of experience in propelling sales & business development of various Product Lines, Channel Marketing, General Administration and Business Leadership with focus on strategy formulation, P&L management, ROI, product launch, budgeting, market research, team leadership. Worked with renowned companies like Geep Industries Pvt Ltd, INFRA MARKET, CINNI Fans & RASOI Appliances, Khaitan India Ltd, BAJAJ Electricals, Havells India Ltd, MARLEX Appliances coupled with proven capabilities in anticipating & capitalizing on market trends, identifying profit potential, creating value, and positioning the company’s products & services to maximize market share. Demonstrated professional brilliance in strengthening channel partners & distribution network to generate competitive advantage and maintain leadership position in the industry. Dexterous in driving new business through key accounts (corporate & institutional clients) and establishing strategic partnerships to increase revenue, and deliver innovative marketing concepts. Decisive leader with effective people management skills; capable of developing new/ emerging markets, lead core teams in new set-ups, product segment or business verticals in Sales & Marketing. Target oriented professional with managerial expertise in brand management, devising highly creative brand communication strategies for effective brand visibility.

Overview

22
22
years of professional experience

Work History

President Sales & Marketing (Pan India)

Geep Industries Pvt Ltd
12.2024 - Current
  • Company Overview: Company Overview: Geep Industries Pvt Ltd.is a leading manufacturing Company for Torches, Batteries Electrical Accessories and Injection Moulding suppling to various companies all over India and recently they have ventured into sales of Fans & Appliances through reputed vendors from India.
  • Reporting directly to the Owners of the Company.
  • Looking after business for Fans, SDA, Torches and Accessories.
  • Handling state wise Branch Managers, Area Managers and Sales Officers.
  • Handling a total Network of 5500 Retailers who are catered by 38 Distributors in the entire west region.
  • Gathering Market & Product Information through designated team Giving Inputs to design team to design Fan Catalogues.
  • Appointing Branch Managers, Area Managers & Sales Officers for designated areas.
  • Analyzing Distributors for West Region for Fans & SDA.
  • Organizing Fan Product Launch at District level.
  • Setup of after Sales Service for fans & SDA Products.
  • Maintaining Credit Control for Distributors for my region.
  • Geep Industries Pvt Ltd.is a leading manufacturing Company for Torches, Batteries Electrical Accessories and Injection Moulding suppling to various companies all over India and recently they have ventured into sales of Fans & Appliances through reputed vendors from India.

Regional Sales Manager (SDA) West

Infra Market
02.2023 - 11.2024
  • Company Overview: Company Overview: Infra Market is India's leading construction materials Company and two years ago they have launched fans & SDA.
  • Reporting to National Sales Manager& Vice President.
  • Handling state wise Branch Managers, Area Managers and Sales Officers.
  • Handling a total Network of 10000 plus Retailers who are catered by 53 Distributors in the entire west region.
  • Gathering Market & Product Information through designated team Giving Inputs to design team to design Fan & SDA Catalogues.
  • Appointing Branch Managers, Area Managers & Sales Officers for designated areas.
  • Analyzing Distributors for West Region for Fans & SDA.
  • Organizing Fan & SDA Product Launch at District level.
  • Setup of after Sales Service for fans & SDA Products.
  • Maintaining Credit Control for Distributors for my region.

Zonal Sales Head (West)

Nisarg Appliances Pvt.ltd Cinni Fans & RASOI SDA
05.2021 - 01.2023
  • Company Overview: Company Overview: Nisarg Appliances is basically manufacturers of Gas Stoves, Mixers, Non-Stick & Cookers, they have collaborated with Cinni Fans and launched fans.
  • Model & Colours Selection of entire category of Fans & SDA.
  • Interacting with Vendors for Procurement of entire category of Fans & SDA.
  • Heading R&D for existing fans & SDA models & planning for new models.
  • Designing of Catalogues and outer and inner Cartons of Fans & SDA
  • Appointing Area Managers for designated areas.
  • Designing of Policy for Distributors & Super Stockiest.
  • Finalized Distributors & Super Stockiest for entire Region.
  • Planning with team for RREP(Range & Reach).
  • Finalized Merchandising for the entire Product Category.
  • Organizing Fan Product Launch at Districts level.
  • Setup of after Sales Service for fans & SDA Products.
  • Nisarg Appliances is basically manufactures of Gas Stoves, Mixers, Non-Stick & Cookers, one year ago they collaborated with Cinni Fans and launched fans.

Sr. General Manager -West

Khaitan India Ltd
06.2018 - 03.2021
  • Fans, Lighting, Cooler, SDA & Water heater for Western Region.
  • Job responsibilities were to set up organized distribution network for area wise distributors and to maintain proper hygiene of the business & Trade and to train the sales team for Retail Network.
  • Key Highlights of current Achievements: Appointed super stockiest (Fans/ Geysers/ SDA) for Maharashtra area (M/s Shree NM ltd).
  • Appointed 3 Super stockiest for Lighting product.
  • Appointed 2 Super stockiest for Small Appliances.
  • Appointed 40 Distributor for Fans/ Lighting/ Appliances & Geysers under Super stockiest.
  • Placed fans/ Lighting/ SDA & Geysers in more than 2500 plus retail outlet.
  • Appointed five ASM, Seven RSO, One Service In charge & Ten Service Centers in Maharashtra.
  • Creating New Channel Partner (Distributor/Dealer) for Khaitan fans Appliances & Lighting.
  • Nature Business Relationship Ensuring Proper Product distribution and handling channel sales in channel 40 Distributor and 5 ASM / 7 RSO in my team.
  • Make Planning for Primary & Secondary Sales and plan for increasing secondary in complete range with market coverage of Khaitan Product Range.
  • Focusing Sales Promotion & Merchandising with Primary & Secondary Product Display for Khaitan Range Product.
  • Manage & Plan Team Target monthly and weekly and manage scheme Distribution Primary & Secondary basis on Focus product on Weakly & Monthly and Prepare Sales Budget for Increase Secondary.
  • Manage channel distribution for Khaitan Range product for complete Range and Plan for Product Promotion & Display Merchandising.
  • Managing day-to-day sales & Operational activity for Secondary Sales and planning for covering the local & whole sales market with range selling mange also Manage Monthly Opening & Closing Stock for Network Expansion & Local Market Sales.
  • Planning for ensuring proper distribution of complete Brand.

TOC Circle Head

Bajaj Electricals Ltd
01.2014 - 05.2018
  • Worked as TOC Circle Head (SDA, FANS, LIGHTING & Coolers) for Western Region.
  • Job responsibilities were to set up organized TOC distribution network for area wise distributors and to maintain proper hygiene of the business and train the sales team for Range & Reach of Bajaj brand.
  • Jan 2014 to June 2014 as Product Head (Fans & SDA) for Mumbai region & Nasik.
  • After completion of 6 months promoted as TOC Circle Head for Western Region.
  • Key Highlights: All India I was the first who implement TOC (RREP) in fans & SDA business & appointed 25 TOC distributors in region.
  • RREP.
  • Plan to increase Range & Reach.
  • Achieved primary target with the help of secondary sales.
  • Checklist before starting RREP.
  • Retailer Promise & Market offers, so retailers can take more interest in selling Bajaj products.
  • SOP to be checked with Sales team & Distributor.
  • After completing one month of RREP, Put TOC distributor on replenished mode.
  • Set SKU norms for TOC distributor.
  • Audit the distributor & retail market for no SOP violation done in the region.

Sales Executive to Sr. Manager Sales & Marketing

Havells India Ltd
08.2005 - 12.2013
  • Product Handle: SDA. Water heater & Fans
  • To manage trade partners and maintain relationships with them.
  • To expand the channel segment in the territory allotted to them.
  • Responsible for handling primary and secondary sales of all appliances in the given territory.
  • Handling distributors and achieving sales target.
  • Ensuring all grievances are addressed at the ground level for the dealers and the CSR.
  • Planning marketing activities with the marketing team to ensure secondary sales movement and ensure their smooth execution.
  • Ensuring proper display of all products with good visibility.
  • Responsible for recruiting CSR and responsible for their overall development for their territory.
  • Generating leads for expansion of Exclusive stores.
  • Maintaining proper and monthly reports as required.

Sales Officer

Marlex Appliances Pvt Ltd
12.2003 - 07.2005
  • Product Handle: SDA & Pressure cooker
  • Market Survey.
  • Launching of New Product.
  • Follow up the Distributor.
  • Creating New Sub Dealers.
  • Focus on the service.
  • Taking care of route operations, market scheming on boarding of channels to our existing channel-specific schemes.

Education

B.Com -

Mumbai University

Skills

  • Done a course in computers covering Windows & MS Office
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Hobbies and Interests

Reading newspaper, Travelling, Listening to music

Timeline

President Sales & Marketing (Pan India)

Geep Industries Pvt Ltd
12.2024 - Current

Regional Sales Manager (SDA) West

Infra Market
02.2023 - 11.2024

Zonal Sales Head (West)

Nisarg Appliances Pvt.ltd Cinni Fans & RASOI SDA
05.2021 - 01.2023

Sr. General Manager -West

Khaitan India Ltd
06.2018 - 03.2021

TOC Circle Head

Bajaj Electricals Ltd
01.2014 - 05.2018

Sales Executive to Sr. Manager Sales & Marketing

Havells India Ltd
08.2005 - 12.2013

Sales Officer

Marlex Appliances Pvt Ltd
12.2003 - 07.2005

B.Com -

Mumbai University
Jawed Shaikh