Jawed Shaikh
Thane
Summary
Seasoned professional with 21 years of experience in propelling sales & business development of various Product Lines, Channel Marketing, General Administration and Business Leadership with focus on strategy formulation, P&L management, ROI, product launch, budgeting, market research, team leadership. Worked with renowned companies like Geep Industries Pvt Ltd, INFRA MARKET, CINNI Fans & RASOI Appliances, Khaitan India Ltd, BAJAJ Electricals, Havells India Ltd, MARLEX Appliances coupled with proven capabilities in anticipating & capitalizing on market trends, identifying profit potential, creating value, and positioning the company’s products & services to maximize market share. Demonstrated professional brilliance in strengthening channel partners & distribution network to generate competitive advantage and maintain leadership position in the industry. Dexterous in driving new business through key accounts (corporate & institutional clients) and establishing strategic partnerships to increase revenue, and deliver innovative marketing concepts. Decisive leader with effective people management skills; capable of developing new/ emerging markets, lead core teams in new set-ups, product segment or business verticals in Sales & Marketing. Target oriented professional with managerial expertise in brand management, devising highly creative brand communication strategies for effective brand visibility.
Overview
22
22
years of professional experience
Work History
President Sales & Marketing (Pan India)
Geep Industries Pvt Ltd
12.2024 - Current
- Company Overview: Company Overview: Geep Industries Pvt Ltd.is a leading manufacturing Company for Torches, Batteries Electrical Accessories and Injection Moulding suppling to various companies all over India and recently they have ventured into sales of Fans & Appliances through reputed vendors from India.
- Reporting directly to the Owners of the Company.
- Looking after business for Fans, SDA, Torches and Accessories.
- Handling state wise Branch Managers, Area Managers and Sales Officers.
- Handling a total Network of 5500 Retailers who are catered by 38 Distributors in the entire west region.
- Gathering Market & Product Information through designated team Giving Inputs to design team to design Fan Catalogues.
- Appointing Branch Managers, Area Managers & Sales Officers for designated areas.
- Analyzing Distributors for West Region for Fans & SDA.
- Organizing Fan Product Launch at District level.
- Setup of after Sales Service for fans & SDA Products.
- Maintaining Credit Control for Distributors for my region.
- Geep Industries Pvt Ltd.is a leading manufacturing Company for Torches, Batteries Electrical Accessories and Injection Moulding suppling to various companies all over India and recently they have ventured into sales of Fans & Appliances through reputed vendors from India.
Regional Sales Manager (SDA) West
Infra Market
02.2023 - 11.2024
- Company Overview: Company Overview: Infra Market is India's leading construction materials Company and two years ago they have launched fans & SDA.
- Reporting to National Sales Manager& Vice President.
- Handling state wise Branch Managers, Area Managers and Sales Officers.
- Handling a total Network of 10000 plus Retailers who are catered by 53 Distributors in the entire west region.
- Gathering Market & Product Information through designated team Giving Inputs to design team to design Fan & SDA Catalogues.
- Appointing Branch Managers, Area Managers & Sales Officers for designated areas.
- Analyzing Distributors for West Region for Fans & SDA.
- Organizing Fan & SDA Product Launch at District level.
- Setup of after Sales Service for fans & SDA Products.
- Maintaining Credit Control for Distributors for my region.
Zonal Sales Head (West)
Nisarg Appliances Pvt.ltd Cinni Fans & RASOI SDA
05.2021 - 01.2023
- Company Overview: Company Overview: Nisarg Appliances is basically manufacturers of Gas Stoves, Mixers, Non-Stick & Cookers, they have collaborated with Cinni Fans and launched fans.
- Model & Colours Selection of entire category of Fans & SDA.
- Interacting with Vendors for Procurement of entire category of Fans & SDA.
- Heading R&D for existing fans & SDA models & planning for new models.
- Designing of Catalogues and outer and inner Cartons of Fans & SDA
- Appointing Area Managers for designated areas.
- Designing of Policy for Distributors & Super Stockiest.
- Finalized Distributors & Super Stockiest for entire Region.
- Planning with team for RREP(Range & Reach).
- Finalized Merchandising for the entire Product Category.
- Organizing Fan Product Launch at Districts level.
- Setup of after Sales Service for fans & SDA Products.
- Nisarg Appliances is basically manufactures of Gas Stoves, Mixers, Non-Stick & Cookers, one year ago they collaborated with Cinni Fans and launched fans.
Sr. General Manager -West
Khaitan India Ltd
06.2018 - 03.2021
- Fans, Lighting, Cooler, SDA & Water heater for Western Region.
- Job responsibilities were to set up organized distribution network for area wise distributors and to maintain proper hygiene of the business & Trade and to train the sales team for Retail Network.
- Key Highlights of current Achievements: Appointed super stockiest (Fans/ Geysers/ SDA) for Maharashtra area (M/s Shree NM ltd).
- Appointed 3 Super stockiest for Lighting product.
- Appointed 2 Super stockiest for Small Appliances.
- Appointed 40 Distributor for Fans/ Lighting/ Appliances & Geysers under Super stockiest.
- Placed fans/ Lighting/ SDA & Geysers in more than 2500 plus retail outlet.
- Appointed five ASM, Seven RSO, One Service In charge & Ten Service Centers in Maharashtra.
- Creating New Channel Partner (Distributor/Dealer) for Khaitan fans Appliances & Lighting.
- Nature Business Relationship Ensuring Proper Product distribution and handling channel sales in channel 40 Distributor and 5 ASM / 7 RSO in my team.
- Make Planning for Primary & Secondary Sales and plan for increasing secondary in complete range with market coverage of Khaitan Product Range.
- Focusing Sales Promotion & Merchandising with Primary & Secondary Product Display for Khaitan Range Product.
- Manage & Plan Team Target monthly and weekly and manage scheme Distribution Primary & Secondary basis on Focus product on Weakly & Monthly and Prepare Sales Budget for Increase Secondary.
- Manage channel distribution for Khaitan Range product for complete Range and Plan for Product Promotion & Display Merchandising.
- Managing day-to-day sales & Operational activity for Secondary Sales and planning for covering the local & whole sales market with range selling mange also Manage Monthly Opening & Closing Stock for Network Expansion & Local Market Sales.
- Planning for ensuring proper distribution of complete Brand.
TOC Circle Head
Bajaj Electricals Ltd
01.2014 - 05.2018
- Worked as TOC Circle Head (SDA, FANS, LIGHTING & Coolers) for Western Region.
- Job responsibilities were to set up organized TOC distribution network for area wise distributors and to maintain proper hygiene of the business and train the sales team for Range & Reach of Bajaj brand.
- Jan 2014 to June 2014 as Product Head (Fans & SDA) for Mumbai region & Nasik.
- After completion of 6 months promoted as TOC Circle Head for Western Region.
- Key Highlights: All India I was the first who implement TOC (RREP) in fans & SDA business & appointed 25 TOC distributors in region.
- RREP.
- Plan to increase Range & Reach.
- Achieved primary target with the help of secondary sales.
- Checklist before starting RREP.
- Retailer Promise & Market offers, so retailers can take more interest in selling Bajaj products.
- SOP to be checked with Sales team & Distributor.
- After completing one month of RREP, Put TOC distributor on replenished mode.
- Set SKU norms for TOC distributor.
- Audit the distributor & retail market for no SOP violation done in the region.
Sales Executive to Sr. Manager Sales & Marketing
Havells India Ltd
08.2005 - 12.2013
- Product Handle: SDA. Water heater & Fans
- To manage trade partners and maintain relationships with them.
- To expand the channel segment in the territory allotted to them.
- Responsible for handling primary and secondary sales of all appliances in the given territory.
- Handling distributors and achieving sales target.
- Ensuring all grievances are addressed at the ground level for the dealers and the CSR.
- Planning marketing activities with the marketing team to ensure secondary sales movement and ensure their smooth execution.
- Ensuring proper display of all products with good visibility.
- Responsible for recruiting CSR and responsible for their overall development for their territory.
- Generating leads for expansion of Exclusive stores.
- Maintaining proper and monthly reports as required.
Sales Officer
Marlex Appliances Pvt Ltd
12.2003 - 07.2005
- Product Handle: SDA & Pressure cooker
- Market Survey.
- Launching of New Product.
- Follow up the Distributor.
- Creating New Sub Dealers.
- Focus on the service.
- Taking care of route operations, market scheming on boarding of channels to our existing channel-specific schemes.
Education
B.Com -
Mumbai University
Skills
- Done a course in computers covering Windows & MS Office
Hobbies and Interests
Reading newspaper, Travelling, Listening to music
Timeline
President Sales & Marketing (Pan India)
Geep Industries Pvt Ltd
12.2024 - Current
Regional Sales Manager (SDA) West
Infra Market
02.2023 - 11.2024
Zonal Sales Head (West)
Nisarg Appliances Pvt.ltd Cinni Fans & RASOI SDA
05.2021 - 01.2023
Sr. General Manager -West
Khaitan India Ltd
06.2018 - 03.2021
TOC Circle Head
Bajaj Electricals Ltd
01.2014 - 05.2018
Sales Executive to Sr. Manager Sales & Marketing
Havells India Ltd
08.2005 - 12.2013
Sales Officer
Marlex Appliances Pvt Ltd
12.2003 - 07.2005
B.Com -
Mumbai University
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