JUNED SHEIKH
Brand Marketing Manager
Greater Noida
Summary
Dynamic, results-oriented professional with a proven track record in leading teams and driving operational improvements within Brand marketing. Expertise in strategic planning and execution consistently enhances efficiency and productivity across various projects. Strong leadership and problem-solving skills effectively demonstrate the ability to thrive in high-pressure environments, fostering collaboration and innovation to achieve organizational goals. Committed to delivering exceptional results while adapting to the evolving demands of the industry.
Overview
19
19
years of professional experience
Work History
Deputy Chief Manager – Brand
India Today Group
04.2019 - Current
- Researched markets and monitored trends to identify investment opportunities based on consumer needs and spending habits.
- Oversaw production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, and websites, while coordinating with art designers, copywriters, media buyers, and printers.
- Part of the APF/branded content team in which I handled 360 degree (Print, TV, Social/Digital) client campaigns. Projects – Hyundai – Bethebetterguy, RPG Happiness Fest, Amrita University, Ministry of culture etc.
- Have handled marketing for the event IP’s – India Today Conclave and regional editions, Infrastructure Conclave, Health Summit etc.
- Have handled marketing for the event IPs – India Today Conclave and regional editions, Infrastructure Conclave, Health Summit etc.
- Research led projects – Reader's Digest trusted brands, it is a research led IP in which trusted brands in the specified categories such as Auto, Consumer durable, banks
- Brand partnerships with Airtel Payments Bank, Paytm, Cleartrip & Milkbasket. Strategy creation for in-house events.
Events & Marketing Manager
Diamond Group (Chacha Chaudhary comics, Grihalakshmi Magazine, Cricket Today)
04.2018 - 03.2019
- Concept designing for the upcoming projects and planning timelines of annual events calendar
- Monitored financial performance and analyzed ROI for events.
- Engaged with sponsors for event properties to secure partnerships.
- Making presentations & commercial outlay for activations/events.
- Touching base with sponsors for event properties and getting sponsors on board.
- Actively engaging with creative & design team to ensure that the solution being of high standards.
- Keeping track on financials and ROI
- Handling operations and day to day execution of the project.
- Coordinated with vendors to ensure seamless project execution.
Client Servicing Manager
Akkado (Orchid Group)
03.2017 - 03.2018
- Designed concepts for upcoming client projects to align with brand objectives.
- Developing digital strategy to enhance brand visibility.
- Developed digital strategy to improve brand visibility across multiple channels.
- Liaison b/w clients & operations to ensure smooth execution of the project.
- Handling operations and day to day execution of the project.
- Liaised between clients and operations to facilitate seamless project execution.
- Managed diverse projects for multiple clients, ensuring timely delivery and quality standards. – Philips (Consumer Lifestyle Products Activation Pan– India), PepsiCo – Activation, Airtel Partners Meet, ICICI Lombard – offsite, Kohler, HMSI
Manager Business Development & Client Servicing
Indeed Communications Pvt. Ltd.
03.2012 - 01.2017
- Pitched to potential clients and worked on existing campaigns for new or existing products.
- Built strong relationships with potential clients and generated new business through calls, meetings, client visits, presentations, and proposals.
- Negotiating with clients on costing & closing the deal and resolving queries and grievances to maximize client satisfaction.
- Actively engaging with creative & design team to ensure that the solution being presented to the client is of high standards.
- Making sure that online campaigns, website, use of digital/social media is fully optimized according to the client requirement.
- Created presentations and commercial outlines for product launches, dealer meets, and activations/events to enhance client engagement.
- Vendor management & cost negotiations to ensure smooth execution of the project.
- Managed relationships with vendors to ensure timely project execution. & cost negotiations to ensure smooth execution of the project.
- Projects handled – Samsung J Series media launch in 17 cities, Samsung Note 4 Launch, Samsung Z1 dealer meet, S6 market Activation, Samsung Washing Machine Activation, Cargill, Roposo, GMR, Bechtel India, Max Bupa, PWC and RBS.
Sr. Executive Client Servicing & New Business Development
Candid Marketing Ltd., India
09.2008 - 09.2009
- Pitched to potential clients and managed campaigns for new and existing products.
- Responsible for pitching to potential clients and working on existing campaigns for new or existing product.
- Proposing customized brand activation solutions as per client needs and wants.
- Developing healthy relationships with clients.
- Created detailed presentations and commercial outlines for retail branding, events, and promotions for existing clients.
- Making presentations & commercial outlay of the project (Retail branding, event or promotion) for existing clients (client servicing).
- Proposing customized brand activation solution as per client needs and wants.
- Liaison between clients & operations to ensure smooth execution of the project.
- Actively engaging with creative & design team to ensure that the solution being presented to the client is of high standards.
Marketing & Operations Executive
Citrus Themes & Events, India
03.2007 - 08.2008
- Engaged new clients to generate business opportunities.
- Developed creative ideas and pitched to potential clients.
- Managed operations and executed project tasks daily.
- Managed projects for American Express, Yatra.com, and Novartis, ensuring timely delivery and adherence to client requirements.
Education
MSC - Marketing Management
Aston University
U.K06-2011
BSC (Hons) - Business & Management Studies
University of Bradford
U.K06-2006
AISSCE (10+2) - undefined
Air Force Bal Bharti School
Delhi, INDIA06-2003
AISSCE - undefined
Air Force Bal Bharti School
Delhi, INDIA06-2001
Skills
Brand strategy
Operations management
Organizational development
Talent development
Cross-functional communication
Problem solving
Timeline
Deputy Chief Manager – Brand
India Today Group
04.2019 - Current
Events & Marketing Manager
Diamond Group (Chacha Chaudhary comics, Grihalakshmi Magazine, Cricket Today)
04.2018 - 03.2019
Client Servicing Manager
Akkado (Orchid Group)
03.2017 - 03.2018
Manager Business Development & Client Servicing
Indeed Communications Pvt. Ltd.
03.2012 - 01.2017
Sr. Executive Client Servicing & New Business Development
Candid Marketing Ltd., India
09.2008 - 09.2009
Marketing & Operations Executive
Citrus Themes & Events, India
03.2007 - 08.2008
AISSCE - undefined
Air Force Bal Bharti School
AISSCE (10+2) - undefined
Air Force Bal Bharti School
BSC (Hons) - Business & Management Studies
University of Bradford
MSC - Marketing Management
Aston University