JYOTIRMAY SHAH
Brand Marketing
Munger
Summary
Results-driven MBA professional with 16 years of extensive experience in brand promotion and marketing within the cement industry and print media. Expertise in managing comprehensive business operations and sales strategies, developing and executing impactful marketing plans, and conducting thorough competitor analyses. Skilled in leading teams to drive market growth, achieve ambitious targets, explore new markets, and implement efficient systems. Consistently enhances company profitability through innovative marketing strategies and proactive planning, leveraging deep insights into market trends to guide strategic business development initiatives.
Overview
17
17
years of professional experience
4
4
Languages
Work History
Brand Marketing Assistant
STAR CEMENT
08.2018 - Current
Core Responsibilities:
Brand Promotion and Demand Generation: Overseeing brand promotion strategies, and supervising all demand generation activities and customer campaigns.
Stakeholder Engagement: Conducting customer campaigns, and leading dealer/agency meetings.
Revenue Management: Managing revenue collection with a specialized focus on agencies, customers, and advertisements.
Post-Promotion Monitoring: Ensuring strict monitoring of after-brand promotion and sales services.
Current Role:
I am currently based in Guwahati, where I manage BTL activities across more than 1,800 dealer and retailer outlets. My role also includes overseeing CSR branding for the region.
Previous experience:
Prior to my current posting, I managed BTL activities and CSR branding in North Bengal and Sikkim for two years. I also spent over three years overseeing operations in East Bihar.
Senior Executive
HMVL
05.2015 - 08.2018
During this time, I focused on several key initiatives to drive growth and brand presence, including:
Increasing Local Agency Engagement: Strengthening relationships with local partners to enhance market reach.
Event Management: Organizing local community and trade events to build brand awareness, and foster industry connections.
Senior Executive
The Telegraph
09.2010 - 03.2015
In this previous role, I spearheaded a marketing campaign aimed at increasing newspaper sales through public engagement events. I successfully executed this business campaign across three major cities Bihar & Jharkhand
Marketing Executive
PRABHAT KHABAR
04.2009 - 08.2010
In this role planned and executed events and marketing programs to increase qualified leads.
Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
Education
Matriculation -
B.S.E.B.
PatnaIntermediate - Commerce
B.I.E.C.
PatnaBachelor of Commerce - Account Hons.
T.M.B.UNIVERSITY
Bhagalpur 04.2001 -
Master of Business Administration - Marketing
NIMT
PatnaSkills
BTL Activities
Vendor coordination expertise
Targeted OOH campaign selection
Product launching
Marketing campaign
Manpower Management
Extra-Curricular Activities
Throughout my academic and corporate career, I have actively participated in a variety of sports, one-act plays, and annual programs. These experiences have allowed me to develop strong teamwork and performance skills that I successfully apply across multiple levels of my work.
Timeline
Brand Marketing Assistant
STAR CEMENT
08.2018 - Current
Senior Executive
HMVL
05.2015 - 08.2018
Senior Executive
The Telegraph
09.2010 - 03.2015
Marketing Executive
PRABHAT KHABAR
04.2009 - 08.2010
Bachelor of Commerce - Account Hons.
T.M.B.UNIVERSITY
04.2001 -
Matriculation -
B.S.E.B.
Intermediate - Commerce
B.I.E.C.
Master of Business Administration - Marketing
NIMT
Products Launching
Product Launches:
ARC (Anti Rust Cement): Managed the campaign featuring Akshay Kumar.
WSC (Weather Shield Cement): Led the product launch and market positioning.
Dalia Master Cement: Oversaw the strategic rollout of this product line.
CSR & Branding Projects:
Star Roshni Solar Project: Implementation and branding.
Star Jal Dhara Project: Water sustainability initiative.
Star Usha Sewing Machine Project: Community empowerment through skill-building.
Educational & Agricultural Branding: Led branding for School projects and Dairy Project initiatives.
Key responsibilities
- Serve as the primary point of contact for Dealers and Channel Partners to address and fulfill their marketing and branding requirements.
- Lead negotiations with vendors for the procurement of branding materials and media buying to ensure cost-effectiveness and high-quality deliverables.
- Oversee the end-to-end issuance of Purchase Requisitions (PR) and Purchase Orders (PO) using SAP, maintaining streamlined procurement workflows.
- Manage comprehensive coordination between vendors and the Finance department to facilitate timely payments and ensure operational efficiency.
- Scrutinize all vendor invoices for accuracy and completeness, collaborating closely with the accounting team to maintain financial integrity and strong vendor relationships.
- Monitor vendor performance and compliance with contractual terms to mitigate risks and optimize supply chain value.
- Implement process improvements in the procurement cycle to reduce turnaround times for material delivery and payment releases.
Hobbies
Playing Cricket
Morning Walk
Personal Information
Jyotirmay Shah
S/O - Mr Dhiraj Chandra Shah
H.No. - 13 Bari Dariyapur Jamalpur
Munger, Bihar
811214
PAN- BHYPS1743J
AADHAR - 5152 8167 3789