Karthick S

• Company Overview: Study abroad consultancy & coaching (IELTS, GRE, SAT, TOEFL, Visa processing)
• Ran performance-focused campaigns across Google, Meta, LinkedIn, and WhatsApp for lead generation.
• Targeted audiences for IELTS, GRE, visa services, and test prep with tailored creatives and funnels.
• Built keyword plans, retargeting flows, and landing pages to increase conversions and lead quality.
• Used GA4, CRM, and Meta insights to track CPL, improve funnel performance, and optimize ROAS.
• Reduced CPL by 20% in 3 months via audience refinement and campaign restructuring.

• Company Overview: Digital Marketing Agency – Healthcare, Fashion, Food, Dating App sectors
• Managed campaigns for 7+ clients, including MGM Healthcare, Subzcanvas,Rajam Condiments,Seaspa Salon ANC Jewellers, Igloo Dating App..
• Ran large-scale Google Ads (Search, Display, YouTube) and Meta Ads with clear ROAS targets.
• Conducted A/B testing on creatives, ad copies, and audience segments for continuous optimization.
• Delivered detailed performance reports and collaborated with the creative team on visuals and strategy.

• Company Overview: Men’s Clothing Brand (Retail & Online Sales)
• Managed paid campaigns on Google, Meta, Amazon, and Flipkart to boost sales and visibility.
• Handled product listing, creative coordination, and marketing strategy across all platforms.
• Monitored KPIs (CPC, ROAS, conversions) and implemented campaign adjustments accordingly.

• Company Overview: Optical Retail Brand (Eyewear & Eye Care Services)
• Ran hyperlocal Google and Meta campaigns to increase store footfalls and online bookings.
• Managed GMB listings, social content scheduling, and in-store promotional campaigns.
• Worked with internal teams to ensure brand consistency and digital engagement growth.

• Company Overview: Skill India & CSR Training Programs (Castrol Sarathi Mitra, Eklavya, etc.)
• Managed training and marketing for Skill India and Castrol CSR programs, ensuring smooth execution of sessions, assessments, and certifications. Handled MIS reporting, enrollment tracking, and placement data. Led community outreach through local ads, pamphlets, and field campaigns, boosting student participation across rural and urban areas.

• Company Overview: Automotive Component Manufacturer – Tier-1 Vendor for Hyundai India

Worked in Quality Control for Hyundai’s exterior components, ensuring safety and manufacturing compliance. Conducted daily inspections on welding lines, sensors, and robotic systems. Made accept/reject decisions per control standards, resolved production issues, and maintained quality records for audits.