A dynamic Sales Professional with 12 years of experience building high-profile relationships, developing and executing successful sales strategies, and exceeding corporate objectives.
Recently associated with JCB India Limited as Manager – Sales and Business Development.
Proficiency in product training and positioning, customer retention, negotiation, business intelligence.
Experience in implementing Business Development Extension, Strategic Marketing Planning, Cultivating and maximizing high-value business combo deals, Selling variants and attachments.
Possesses strong communication, interpersonal and relationship management skills.
Overview
4
4
years of post-secondary education
12
12
years of professional experience
1
1
Certificate
Work History
Area Sales Manager
JCB India Limited
Dehradun, Uttarakhand
01.2019 - 10.2020
Performance Excellence Award, 2019
Second Runner-up in Best Practice Award- HL Business Prospecting
25% Tracked penetration (Model-JCB215) and 100% Mini Excavator (JCB 30 Plus) in 2019.
Growth of 15% market share of 14T and 11% of 20T model in 2019.
Market share of 3T capacity Wheeled Loaders is 61% and marked no. 1 position in 2019.
Positioning Tracked Excavator JCB- 215 in between 20-22T capacity range and sold 5nos units.
Growth of 17% in BHL business, Growth of 29% in Variant Model in 2019.
20% BHL Variant Penetration in 2019 at Continental JCB, Dehradun.
Promotion of variants along with attachments such as: Rock Breaker (YTD-2020: Concluded 17 no. orders).
Worked towards increasing exchange business share from 7 to 12% by 2020; achieved from 0 to 7% from 2019 to 2020 at dealership.
Conversion of existing competition customers: 11% of total sales in 2019.
Area Sales Manager
JCB India Limited
Gwalior, Madhya Pradesh
01.2010 - 12.2018
Awarded to ‘Sustained Market Share’ under BHL Business category in 2017.
Growth of 47% in BHL Business and 181% in variants sale in 2017.
Consistently exceeded sales goals YOY in 2015, 2016, and 2017.
Awarded to get an order for 10 nos. 2DX BHL variants from Municipal Corporation, Gwalior in 2017.
Launched Edge Series: 3DX premium model, 2DX high dump, 2DX Super Loader in organizing Gyan Gaadi Campaign, Launched across Madhya Pradesh which helped in tapping the rural markets and lifting to upgrade Tractor profile Customers to next level in construction arena.
Seamlessly planned and delivered demonstration on Live Link as advance features first time equipped in
construction machines which works on SOS (Service, Operation, Security) terminology.
Selected to manage new appointed dealership territory in 2014. Boosted sales in new territory by 32% within 4 years.
Key player in drive to develop new geographic market.
Assistant Manager
Sandhar Automotive Limited
Gurgaon, Haryana
10.2008 - 12.2009
Responsible for Tube Assembly Project.
Monitoring daily MIS report.
Established all operation and quality measures SOP as recommended.
Achieving monthly production target.
Reduced rejection percentage from 10% - 2%.
Education
MBA - Marketing
CMJ University
Meghalaya
Bachelor of Technology - Mechanical Engineering
Kurukshetra University
Kurukshetra
07.2004 - 07.2008
Skills
Sales team supervision
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Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
Pre-Owned Business
Selling new machines under Used Equipment Business, increased share 0% to 7%.
Capitalized on untapped social media platforms such as Facebook Page, Linkedin, Youtube, to grow brand awareness, sales, and customer interactions.
Quote
Business has only two functions – marketing and innovation.
Peter Drucker
Certification
Digital Marketing
Timeline
Digital Marketing
01-2021
Area Sales Manager
JCB India Limited
01.2019 - 10.2020
Area Sales Manager
JCB India Limited
01.2010 - 12.2018
Assistant Manager
Sandhar Automotive Limited
10.2008 - 12.2009
Bachelor of Technology - Mechanical Engineering
Kurukshetra University
07.2004 - 07.2008
MBA - Marketing
CMJ University
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