KOUSHIK KANSABANIK
Sales Executive
Chakdaha
Summary
Results-driven and growth-focused FMCG Sales Professional with over 11 years of progressive experience managing and developing high-potential markets across North & South Kolkata, Siliguri, Jalpaiguri, Alipurduar, and Coochbehar. Demonstrated expertise in territory development, distributor onboarding and management, sales execution, and market expansion strategies that drive significant business outcomes. Consistently exceeds targets, with a proven track record of delivering exceptional sales growth, including 169% growth in 2019 and recognition for leading North Bengal as the fastest-growing area in India in 2021. Known for identifying untapped market opportunities, successfully appointing sub-stockists (SS), and launching new retail channels to enhance market penetration and channel efficiency. Awarded multiple times for excellence in both General Trade (GT) and Modern Trade (MT), demonstrating a balanced capability to operate across traditional and evolving retail landscapes. Skilled in SKU optimization, freezer deployment governance, ROI-focused planning, and effective sales team leadership. A hands-on leader with the ability to train, coach, and mentor field teams (BDAs), drive performance through structured planning, and execute review mechanisms that align with business objectives. Adept at analyzing competitor strategies and deploying timely, data-informed countermeasures to maintain and grow market share. Currently pursuing an MBA in Marketing from Amity University, with a focus on enhancing strategic thinking, analytical decision-making, and customer-centric innovation. Valued by peers and managers for a strong work ethic, quick learning abilities, emotional intelligence, and a consistent commitment to organizational success.
Overview
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1
Language
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Certification
12
12
years of professional experience
Work History
Customer Service Executive
Kwality Wall's India Limited
01.2026 - Current
- Mentored the junior sales team, providing guidance on best practices and strategies for achieving success in the field.
- Leveraged strong negotiation skills to maximize profit margins while maintaining exceptional customer service standards.
- Established long-lasting relationships with key clients through effective account management and consistent communication.
- Employed effective problem-solving techniques, increasing client satisfaction ratings.
- Conducted thorough market research to identify emerging trends, enabling proactive adjustments to sales strategies as needed.
- Facilitated regular team meetings focused on goal-setting, progress updates, and strategy refinement for continuous improvement efforts.
Sales Growth & Market Expansion
Hindustan Unilever Limited (HUL)
01.2019 - 12.2025
- Drive primary and secondary sales across the North Bengal region through strategic distributor and market management.
- Achieve remarkable sales performance, including 169% growth in 2019, and recognition as the fastest-growing area in India in 2021.
- Expand market coverage by appointing new sub-stockists (SS) in untapped territories.
- Launch new retail channels, contributing to improved distribution efficiency, and ensuring a 23% ROI in the region.
- Lead and mentor BDAs through regular performance reviews, structured weekly planning, and capability-building training programs.
- Foster a high-performance culture focused on execution excellence, and continuous improvement.
- Monitor and analyze competitor activities to formulate and implement effective counter-strategies.
- Strengthen market presence by optimizing product availability, SKU assortment, and channel execution.
- In 2025, I got a 4.8 rating out of 5 and 2nd position in pan-India.
Pilot Salesman (PSM)
Kwality Walls (GT & MT)
02.2015 - 01.2018
- Managed both Modern Trade (MT) and General Trade (GT) retail outlets, consistently increasing product range, availability, and in-store visibility across key markets.
- Awarded Best MT PSM (2015) for achieving 80% sales growth, setting a benchmark in performance across the region.
- Recognized as Best MT PSM (2016) with 30% sales growth, maintaining excellence in retail execution and relationship management.
- Honored as Best GT PSM (2018) with 11% sales growth, achieving 108% IT score and 103% freezer placement target, reflecting strong executional capabilities and on-ground leadership.
Distributor Salesman (RSSM)
Kwality Walls (RSSM)
04.2014 - 02.2015
Education
MBA - Sales
Amity University
Kolkata, India07-2026
Bachelor of Arts - undefined
Kalyani University
Skills
Sales & Distribution Management
General Trade & Modern Trade Operations
Territory Expansion & Market Development
Distributor/SS Appointment & ROI Management
Team Building, Coaching & Leadership
Competitive Analysis & Strategic Planning
Product Assortment & SKU Expansion
Cold Chain (Freezer) Deployment & Utilization
Analytical Mind-set
Critical Thinker
Powerful Strategist
Visionary Leader
MS Office suite
Windows
Internet Browsing
Accomplishments
- Achieved 169% Sales Growth in North Bengal region in 2019, surpassing all regional targets.
- Led North Bengal to become the Fastest Growing Area in India for Hindustan Unilever Limited in 2021.
- Received Multiple Awards for outstanding performance as Pilot Salesman (PSM):
- Best MT PSM – 2015 (80% Growth)
- Best MT PSM – 2016 (30% Growth)
- Best GT PSM – 2018 (11% Growth, 108% IT Score, 103% Placement Target Achieved)
Certification
Completed "Commercial Strategy & Acumen" learning track | Digicacel Learning
Timeline
Customer Service Executive
Kwality Wall's India Limited
01.2026 - Current
Sales Growth & Market Expansion
Hindustan Unilever Limited (HUL)
01.2019 - 12.2025
Pilot Salesman (PSM)
Kwality Walls (GT & MT)
02.2015 - 01.2018
Distributor Salesman (RSSM)
Kwality Walls (RSSM)
04.2014 - 02.2015
Bachelor of Arts - undefined
Kalyani University
MBA - Sales
Amity University