Lipika Khurana
New Delhi
Summary
A strategic healthcare professional with 9 years of rich experience in developing engaging, informative, and medically accurate content for various healthcare platforms. Proven expertise in content strategy, creation, and distribution, with a strong focus on SEO, user engagement and health literacy.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Deputy Manager-Health Content
Tata 1mg Healthcare Solutions Pvt. Ltd
Gurugram, Harayana
11.2020 - Current
- Spearheading end-to-end management of pharmaceutical and e-diagnostics verticals, driving business growth, seamless operations, and impacting 1,000+ SKUs.
- Created comprehensive content, including drug monographs for 1,500+ drugs, pathology and radiology product pages, and health articles to educate users on health topics.
- Demonstrated expertise and productivity by contributing the highest number of deliverables within the team and revamping pathology product pages, resulting in improved customer satisfaction and sales.
- Developed SEO-optimized city pages for lab tests, improving search engine rankings, and curating high-quality content to enhance user experience.
- Leading a team of two resources, providing guidance and mentorship for high-quality deliverables, and supporting talent acquisition initiatives to drive team growth.
Research Officer
Sir Ganga Ram Hospital
New Delhi
07.2018 - 06.2020
- Investigated the association between markers of ovarian reserve and lipid profile in Indian premenopausal women, encompassing patient enrollment, data collection, data analysis, and interpretation of findings.
Field Investigator
ALL INDIA INSTITUTE OF MEDICAL SCIENCES (AIIMS)
New Delhi
06.2016 - 05.2018
- Conducted research on the Collaborative Indian Neurotrauma Effectiveness Research – Traumatic Brain Injury (CINTER-TBI) project, involving patient history taking, interviews, data collection, ECRF data uploading, patient counseling, and follow-ups to assess outcomes and recovery.
PFE COORDINATOR (PATIENT AND FAMILY EDUCATION)
Indraprastha Apollo Hospital
New Delhi
01.2016 - 05.2016
- Served as a key liaison between patients, caregivers, and healthcare teams, providing empathetic counseling, resolving queries, and developing informative healthcare educational materials to empower patients and caregivers, enabling informed decision-making.
Consultant Community Dentist
Public health foundation of India (PHFI)
Gurugram, Harayana
02.2015 - 04.2016
- Community dentist for field camps (part of oral health, habits, and risk factors in the urban India: The CARRS Oral Health Study).
Medical/ Dental/ English Project Writer
The Projects Deal, Infocusrx marketing and communication Pvt .Ltd, The creative self
New Delhi
06.2014 - 06.2015
- Worked as a freelance content writer.
Consultant Dentist
• Pvt. Dental Clinics • Charitable Hospital (Jan Kalyan, affiliated to BLK hospital)
New Delhi
07.2014 - 12.2014
- Worked as a visiting consultant.
Education
Post-graduate Diploma in Hospital And Health Management (PGDHHM) - Health Administration
Army Hospital (R&R)
New Delhi12-2017
Bachelor of Dental Surgery (BDS) - Dentistry
PDM DENTAL COLLEGE AND RESEARCH INSTITUTE
Haryana07-2014
Skills
- Content strategy and planning
- Project Management
- SEO and digital marketing
- Cross-functional collaboration
- Content Management System (CMS)
Accomplishments
- Tata 1mg- Elsevier’s Project: Outstanding performance, Applause and Spot awards
- Neuroprotective Role of Oral Vitamin D Supplementation on Consciousness and Inflammatory Biomarkers in Determining Severity Outcome in Acute Traumatic Brain Injury Patients: a Double –blind Randomized Clinical Trial, Clin Drug Investig, 2020
- Morbidly Adherent Placenta: Hysterectomy vs. morbidly Adherent Placenta: Hysterectomy vs. conservative management, AOGD bulletin, 2019
- Management of common gynecological problems – A guide for practitioners, Jaypee Brothers Medical Publishers (P) Ltd, 2019, 9352706870
- COVID-19 In Children: Your Questions Answered
- Black and White Fungus: Fungal infections in COVID-19
- Are YOU At Risk Of Black Fungus Or Mucormycosis Post COVID-19? Read This!,
Certification
FUNDAMENTALS OF HEALTHCARE RESEARCH (Online certificate course), National Institute of Epidemiology, Pune & IIT-Madras.
Timeline
Deputy Manager-Health Content
Tata 1mg Healthcare Solutions Pvt. Ltd
11.2020 - Current
Research Officer
Sir Ganga Ram Hospital
07.2018 - 06.2020
Field Investigator
ALL INDIA INSTITUTE OF MEDICAL SCIENCES (AIIMS)
06.2016 - 05.2018
PFE COORDINATOR (PATIENT AND FAMILY EDUCATION)
Indraprastha Apollo Hospital
01.2016 - 05.2016
Consultant Community Dentist
Public health foundation of India (PHFI)
02.2015 - 04.2016
Consultant Dentist
• Pvt. Dental Clinics • Charitable Hospital (Jan Kalyan, affiliated to BLK hospital)
07.2014 - 12.2014
Medical/ Dental/ English Project Writer
The Projects Deal, Infocusrx marketing and communication Pvt .Ltd, The creative self
06.2014 - 06.2015
FUNDAMENTALS OF HEALTHCARE RESEARCH (Online certificate course), National Institute of Epidemiology, Pune & IIT-Madras.
Post-graduate Diploma in Hospital And Health Management (PGDHHM) - Health Administration
Army Hospital (R&R)
Bachelor of Dental Surgery (BDS) - Dentistry
PDM DENTAL COLLEGE AND RESEARCH INSTITUTE
Similar Profiles
Himanshu SinghHimanshu Singh
Manager, Offline Growth & Business Development at TATA 1MG Healthcare Solutions Pvt. Ltd.Manager, Offline Growth & Business Development at TATA 1MG Healthcare Solutions Pvt. Ltd.
Sisir ShowSisir Show
Manager- Offline Growth at Tata 1mg Healthcare Solutions Pvt Ltd.Manager- Offline Growth at Tata 1mg Healthcare Solutions Pvt Ltd.
SHIVARAJ BHSHIVARAJ BH
Assistant Manager at TATA 1mg Healthcare solutions Pvt Ltd,Assistant Manager at TATA 1mg Healthcare solutions Pvt Ltd,