Manash Chatterjee
Business Developement
Kolkata
Summary
Dynamic sales and marketing professional with 25 years of pioneering experience in driving revenue growth and enhancing organizational effectiveness. Proven track record in business development, channel management, and key account management demonstrates a consistent ability to exceed targeted sales goals while cultivating strong client relationships. Recognized expertise in strategic planning and market analysis, delivering tailored solutions that align with evolving business objectives. Results-oriented leader with exceptional communication skills, fostering collaboration within cross-cultural teams to achieve impactful outcomes in competitive environments.
Overview
24
24
years of professional experience
3
3
Languages
Work History
Area Sales Manager
Greendot Health Foods Pvt Ltd (Cornitos)
Kolkata, West Bengal
01.2024 - Current
- Handling Sale Volume of Rs.5.00 Cr per Annum for the Area of Kolkata & Rest of Bengal along with 50 Distributors 1 Area Growth Officer (AGO) along with 9 Sales Officers (SO) & 3 Promoters.
- Handling General Trade, Modern Trade, E-Commerce (Online Business Segment) & Horeca.
- Handling & Developed strategic partnerships with Spencer’s, MRL, Reliance, Apna Mart, Deal share & Sumo save in MT & Flipkart, Amazon, Swiggy, Big basket, Zepto & Groffers in E-Commerce along with GT Business & HoReca & Standalone Segments.
- Since from joining developed Kolkata by Appointing New Distributors as well as keeping Old Distributor to sustain Healthy Business module. Planned Area wise Coverage, brand wise Range Selling & Outlet wise Mapping to get sustained growth.
- Kolkata Total Business Volume Growth 26% in 2024-25 in respect of 2023-24 & in 2025-26 Growth is 46% in respect of 2024-25 with an avg Growth of 41% in Retail Secondary.
- Month wise Business forecasting, benchmarking the previous Year.
- Enhanced market share to 20% in fiscal year 2024-25 across entire extruded product line Nachos & Crusties.
- Responsible for setting target for the AGO, Sales Officers & Their Distributors along with Promoters.
- Constantly Analyzing the Market, the Consumption Capacity of Consumer (PCC) & project the expected return.
- Handling Overall Business within the cost as per Company Norms (Such as Stales Up to 1.5% of Overall business).
- Mentor, motivate & guide Team Members (SS & PSR) ensuring Sales, business generation & achieving budgeted figures & activity Ratio on Monthly Basis.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
Territory Sales Manager
DFM Foods Limited (Crax)
South Kolkata, West Bengal
06.2021 - 12.2023
- Handled Sale Volume of Rs.7.50 Cr per Annum for the Area of South Kolkata Head Quarter. Also Handled North Kolkata along with 18 RDS for South Kolkata with 5 Sales Supervisors & 45 PSR.
- Since from joining developed South Kolkata by opening 11 New Unit ( 1 Unit-240 Outlet)
- Contributed 65% of Kolkata Total Business Volume with an Maintained Avg Growth of 25% in Retail & 15% Wholesale business.
- Month wise Business forecasting, benchmarking the previous Year.
- Increased Market share Up to 28.9% in the Financial Year 2022-23 with the Proper Numeric & Weighted Distribution entire Extruded product line of Rings, Curls, Fritts, Cheese ball. Pasta Crax Potato Chips etc in Kolkata.
- Responsible for setting target for the Sales Supervisors & Their Distributors along with PSR.
- Managed Overall Business within the cost as per Company Norms (Such as Stales Up to 0.5% of Overall business).
- Training Subordinates (Sales Supervisors) to develop requisite skills. Conducting Training on Products, Selling Skills, Lead Prospecting & Closing Skills.
Sales Officer (Non Food Division)
Patanjali Ayurved Limited (Dant Kanti, Kesh Kanti)
South 24 Paraganas, West Bengal
12.2018 - 09.2020
- Managed Annual Sale Volume of Rs.4.80 Cr per Annum for the Area of District South 24 Paraganas Diamond Harbour Head Quarter. Area handled Diamond Harbour, Amtala, Gangasagar, Kakdwip, Patharprotima, Namkhana , Kulpi , Laskmikantapur along with Budge Budge Area.
- Supervised 1 Super Stockist and 3 Direct Distributors in assigned region along with 7 DSM (Dealer Sales Man).
- Promoted well-known Patanjali brands such as Dant Kanti and Kesh Kanti.
Senior Sales Officer (General Trade)
SuperMax Personal Care Pvt Ltd
South & Central Kolkata, West Bengal
10.2015 - 12.2018
- Managed Annual Sale Volume of Rs.2.40 Cr per Annum for the Area of Entire South & Central Kolkata & District South 24 Paraganas for a stipulated time period.
- Handled 1 Super Stockiest Operational for South 24 Paraganas for Six Months.
- Supervised 4 Direct Distributors along with 10 RSSM (Redistribution Stockiest Sales Man).
- Appointment of 3 New Stockiest & 1 Super Stockiest in the Territory.
Associate Account Retail Management (General Trade)
S C Johnson Products Pvt Ltd (All Out)
South Kolkata, West Bengal
11.2013 - 01.2015
- Managed annual sales volume of Rs.1.75 crore Per Annum for South Kolkata General trade.
- Oversaw 2 Direct Distributors and 7 EFF (Effective Field Force) members.
- Administrating the proper uses of POP material, range availability by the help of 1 Merchandiser.
- Represented well-known brands including All Out, Mr. Muscle, Glade, and Kiwi in the market.
Customer Executive (L-3)
PepsiCo India Holdings Pvt Ltd (Frito Lays)
Kolkata West Bengal & Central Mumbai, Maharashtra
12.2006 - 01.2013
- Managed Annual sale volume of Rs.10 crore Per Annum for entire Institutional channel in West Bengal.
- Innovated use of institutional pack (MRP-15/-) for Lays and Kurkure to reduce discounts, now Nationally replicated.
- Coordinated events such as Durga Puja, Kolkata Book Fairs, Cricket Matches like IPL & Cricket World Cup 2011 and College festivals.
- Oversaw national retail partnerships with Park Hotel, Taj Hotel, Oberoi Hotel, Subway, IRCTC, Fortis Hospital, and PVR Cinema, Cafe Coffee Day (CCD) & Subway
- Planned and implemented business strategies like Samna and Spark
- Planning, organizing, directing & implementing various business policies & factors for channel partners like SAMNA, SPARK and many other.
- Efficiently managed distribution network for CSD stores in Kolkata and Siliguri, achieving over 20% growth annually.
- Also Handled Central Mumbai For both Institutional and General Trade Business for Slum (Gobondi/Dharavi). Responsible for the business of 4.5 Cr per annum.
Sales officer
Wipro Ltd (W.C.C.L.G.) (Santoor Soap)
Jabalpur, Seoni, Chhindwara and Balaghat District, Madhya Pradesh
12.2004 - 11.2006
- Managed Annual sales volume of Rs.3 crore Per Annum for entire territory.
- Handled Jabalpur & Seoni District with 7 direct stockiest, 1 super stockiest & 25 subs stockiest with 9 DSM
- Directed operations in Chhindwara and Balaghat districts for 1 year, establishing two new stockists.
- Responsible for van operation in the rural area.
Sales Officer (Consumer Care Division)
Dabur India Ltd
Central Mumbai, Burdwan District and Madhya Pradesh (Guna, Itarsi and Khandwa District)
09.2001 - 11.2004
- Managed Annual sales volume of Rs.4.5 crore Per Annum for designated area.
- Joined as interim sales representative(ISR) in September 2001, covering Central Mumbai and West Bengal.
- Promoted to Trainee Sales Officer in February 2003, based at Indore HQ, managing Ujjain,Ratlam,Mandsaur, Neemach and surrounding regions with 4 DSM. Also worked in Guna Gwalior region.
- Oversaw operations for Khandwa and Itarsi super stockists, along with 125 sub-stockists and 5 Direct distributors with 2 DSM .
Education
MBA - Marketing
ABMS (Academy of Business Management and Studies)
01.2013
B.Sc. - undefined
Kolkata University
Kolkata01.2001
Skills
Sales & Marketing
Strategy Planning
Business Development
New Product & Brand Launch
Event Management
Channel Management
Team Management
People Development
Timeline
Area Sales Manager
Greendot Health Foods Pvt Ltd (Cornitos)
01.2024 - Current
Territory Sales Manager
DFM Foods Limited (Crax)
06.2021 - 12.2023
Sales Officer (Non Food Division)
Patanjali Ayurved Limited (Dant Kanti, Kesh Kanti)
12.2018 - 09.2020
Senior Sales Officer (General Trade)
SuperMax Personal Care Pvt Ltd
10.2015 - 12.2018
Associate Account Retail Management (General Trade)
S C Johnson Products Pvt Ltd (All Out)
11.2013 - 01.2015
Customer Executive (L-3)
PepsiCo India Holdings Pvt Ltd (Frito Lays)
12.2006 - 01.2013
Sales officer
Wipro Ltd (W.C.C.L.G.) (Santoor Soap)
12.2004 - 11.2006
Sales Officer (Consumer Care Division)
Dabur India Ltd
09.2001 - 11.2004
B.Sc. - undefined
Kolkata University
MBA - Marketing
ABMS (Academy of Business Management and Studies)
Notable Accomplishments
DFM Foods Limited
- All Time Highest 21 New Unit Opening for Entire Kolkata Metro
- Nationwide Fastest implementation of Sales Automation (BIZOM)For South Kolkata .
- One of the Best Territory Managers For the year 2021-22 Financial Year.
- All Time Highest Market Share (28.9%) gain in Kolkata for Extruded Product For 2022-23.
Patanjali Ayurved Limited.
- Highest Sale during Covid period .
Supermax Personal Care Pvt Ltd.
- Constant Growth of above 20% YTD throughout 2years.
- Highest selling & Best launching of Zorrik Supreme (NPD) by An SO in South Kolkata Certified By CEO Mr. Keny Abraham
S C Johnson Products Pvt Ltd:
- Highest All Out Mosquito Coil Sale of all time in Kolkata .
PepsiCo India Holdings Pvt. Ltd. (Frito – Lay Division)
Mumbai :( Dec 2006 to Mar 2008)
- Best Terminator in July+Aug 2007 for Terminator Contest to fight with competition.
Kolkata :( 2008 Apr to Jan 2013)
- Within 10 top Highest Achiever in May-July 2008 towards Sales contest of “Frito Premier League” and achieve “Master Blaster” title.
- 2nd Highest growth territory after Delhi as per Railway Business in all over Country consecutively for four years in respect of sale and visibility.
- Asansol in my territory achieved highest Institutional pack sale in 2010-11 in all over country.
- Railway execution of Frito Products (Lays, Kurkure) in Kolkata (Howrah & Sealdah) becomes bench mark for the other region for whole Country.
- CSD Business in West Bengal the 2nd highest Growth territory in the country.
- Handled event like IPL (Indian Premiere League)with dominant participation and strong execution in the year 2008, 2010 and 2011. Highest sale achieved throughout the country of 14lacin 7 matches at “Eden Gardens” Kolkata in 2008 and appreciated by Sales Director. Handled also ICC Cricket World Cup 2011 3 matches at “Eden Gardens” Kolkata and appreciated by the CEO of India Region Mr. Barun Beri for execution excellence
- Handled event like Durga Puja of Kolkata throughout Five years (2008-2012) by putting stalls in every prime Puja pandals high class execution with a record-breaking sale.
- Handled project of covering “Suburban Railway”stations and successfully completed desired targets of sale and distribution.
Wipro Limited (WCCLG)
- Achieved phenomenal growth of 150% + in HY 2005-06 to all aspects like value, volume and product wise in Chindwara Zone & qualify to “Super Achievers Club Award”for the trip to Malaysia in May 2006.
Dabur India Limited (CCD)
- Selected consecutively 6 times 2ndBest “Sales Officer” in respect of Rural growth & Coverage.
- Achieved a target of selling 250 cases of Binacca Brush in Rural Madhya Pradesh (Sub Stockiest Area) and qualify the trip to Bangkok in Dec. 2003 but later that Trip cost converted to Value Incentive.
Personal Information
Date of Birth: 21st September, 1977