Accomplished and impact-focused product manager with 5 years of success in spearheading end-to-end product development cycles. Proficient in leading cross-functional teams of 20 members, spanning backend, frontend, mobile (Android/iOS), QA, analysts, and designers, from ideation to successful product delivery. Skilled in stakeholder management focusing on leadership and business stakeholders to drive product strategy, own the roadmap, and refine backlogs for delightful product experiences.
Hi, I’m
Maroof Siddiqui
Product Manager
Gurgaon,HR
Summary
Overview
5
years of professional experience
Work History
Tata 1mg
Product Manager
04.2023 - Current
Job overview
- Spearheaded cross functional team of 20 members (Dev+QA+Analytics+Design) to drive an additional ₹6 Crore/year in revenue through product-led growth initiatives like improving conversion funnel, personalising homepage and solving upsell on web/app.
- Leading entire consumer experience across web/app for booking lab test and managing an APM.
- Defined vision, product strategy by working together with product, tech leadership and owned the OKRs and roadmap to deliver outcomes.
- Collaborated with tech and product leadership to implement a lean growth experiment approach, reducing hypothesis validation time and enhancing OKR initiative success rates.
- Conducted user research and to identify and build free health risk assessment module to convert 40% exploratory users.
- Conducted rigorous data analysis on user behavior across platforms to identify growth opportunities, including dropoffs, key cohorts, and LTV, and leveraged insights to develop a 6-month strategic roadmap.
- Took 25+ interviews, part of campus placement interview panel and mentored graduate APM's.
BYJU'S
Associate Product Manager
10.2021 - 04.2023
Job overview
- Led ideation, design, technical development and launch of search & discovery module improving library content consumption by 22% and avg. time spent on app by 41%.
- Built a pronunciation module that enhances children's pronunciation through phoneme-level feedback and facial cues for correct word pronunciation, enabling effective practice.
- Reduced onboarding drop-offs by 32% by optimising the onboarding user journey via mic hygiene, contextual app permission, progressive disclosure(FTUE's) and A/B testing.
- Reduced app crash rate (stability) issues by 60% through device level RCA of trending issues in order to align business stakeholders for GTM approval; also improved app rating from 4.6 to 4.8.
- Led iOS team (5 Engineers, 2 QA, 1UX, 1UI) to build the parity app. Managed roadmap, backlog, release plan to deliver the parity product in record time of 8 months.
- Established processes for streamlining cross-platform collaboration between iOS and Android. Reduced no. of support calls made in first 15 days by introducing onboarding module which gave user's most contextual information based on user cohort/journey.
Frysto
Product Manager/Co-Founder
07.2019 - 09.2021
Job overview
- Led team of 3 engineers to build and launch customer app which allowed user's to find merchant's in area, view product catalogue, add product to cart, apply discount, pay by online/COD, place order, track order, return product instantly during delivery.
- Built merchant app & delivery app that allowed merchant's to set delivery radius, manage inventory, accept order, deliver order, call customer via masked number, track sales & settlement status.
- Processed orders of Rs. 120000 in less than 10 days of launch; 50% WoW increase in customer sign up for consecutive 6 weeks.
- Performed market research, customer interviews, and competitor's analysis to drive insights for product strategy and roadmap.
Education
Jamia Millia Islamia
Bachelor of Technology
04.2001
University Overview
Skills
Product management
Birthdate
Birthdate
01/14/95Timeline
Product Manager
Tata 1mg
04.2023 - Current
Associate Product Manager
BYJU'S
10.2021 - 04.2023
Product Manager/Co-Founder
Frysto
07.2019 - 09.2021
Jamia Millia Islamia
Bachelor of Technology
04.2001
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