Mathew Anthony

• Initiated the procurement of FMCG, Cosmetics for a new project under the innovative team from the scratch with in the given minimum timeline to launch the project as determined.
• Handled procurement of bakery & dairy for a small stint in the same project when required and built the process from the scratch and had a successful launch.
• Moved to procurement of Fruits & Vegetables for the project and streamline the process by improving the filled rate & sourcing quality by 28% in a span of 30 days.
• Owned the end to end process from vendor identification, sourcing, logistic co-ordination, inwarding.

• Managed Supply of FMCG for Udaan B2B Bangalore in the high time of covid-19 pandemic with an interrupted supply with consistency.
• Increased the average buyer spent by 25% and buyer count by 44% for FMCG Bangalore for the covid period.
• Started involving simultaneously in new projects by analyzing the market potential & location for the launch of the project.
• Managed the talent acquisition of the ground team for the launch.

• Started handling the FMCG sourcing for Bangalore Buy-Sell completely from vendor Identification, sourcing, logistic co-ordination & payments.
• Managed an average of 3.5 Cr (70% of target) business for Bangalore FMCG buy-sell with 50% of allotted warehouse space & 60% of funds.
• Started procurement was responsible for instock of direct brands such as Pepsico, RB Hyho, RB health, Marico, Dabur, P&G, Wipro, Colgate & Bikaji for Bangalore market with a sales of Rs.1.3 Cr per month.
• Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.

Sourcing (Jan - Sept 2019)

• Launched FMCG Buy-Sell in Bangalore, Hyderabad setup complete process from scratch from Identifying the Vendor, Sourcing, Cataloging, Inwarding, and coordinating with the sales team.
• Hired & trained the complete team in Bangalore.
• Was responsible for In-stock & Replenishment of stock.
• Built the FMCG buy-sell portfolio to 40 vertical, 469 listings with ABS Rs.1248 for 13600 buyers for the in six months..
• Increased the monthly sale by 10X in 2 months for Hyderabad.
• In October due to an outrage in market against the company, supply was affected from market side, due to the supply crunch started working with my Manager Mr.Yashas for supply.
• Launched the first Buy-Sell Business for the company in Staples with average sale of 25 lakhs a day, majorly involved in verticals such as flours, sugar, Oil.
• Was responsible for incorporation, sourcing, sales, payment of the entity along side the manager.

Demand(Sales & Marketing)

• On the other hand, was responsible for sales of south Bangalore Demand team, with an average buyer count of 2500+ and GMV of 3.5Cr weekly.

• Joined Udaan on Aug 14 as an acting team lead with a team of six & went on to expand the team to 80 member team.
• Had set up the process of BDE training, Buyer acquisition, Buyer retention & Tele marketing team.
• Had been a rigor part of hiring for the team, hired & trained 100+ candidates.
• Increased the productivity by 10X, productivity 30%.
• Has been a part of tremendous growth of the company from GMV of Rs.8 lakh per day to Rs.6.5 Cr per day.
• 10 out of 20 team member was ranked in top 20 performers of pan India among 600 employees(approx).

• As a fresher started learning the requirement of the company & started acquiring customers for the company.
• Acquired 372 buyers out of the first 1000 buyers.
• Improved the rate of churned customer.
• Have trained the initial sales team.