VINOD RAJ D
Area Sales Manager
Bangalore
Summary
Sales and marketing professional with 8+ years of experience in B2B, Channel Sales, and customer relationship management. Expertise in driving growth through consumer activations, promotions, new product launches, and demand forecasting. Skilled in team leadership, market analysis, and strategic account management. Passionate about sustainability and committed to delivering impactful, results-driven solutions.
Overview
7
7
years of professional experience
2016
2016
years of post-secondary education
5
5
Languages
Work History
Area Sales Manager
Udaan
06.2023 - 06.2024
- Project IOTA: Hired and trained a team of 20 market managers, onboarding 3,000+ retail kiranas in one month, boosting sales revenue by 7Cr, and achieving 90% transaction accuracy in six months through strategic sales and process improvements.
- Collaborated on the right portfolio with multiple cross-functional supply, operations, and quality teams.
- Collaborated with the operations team to reduce the RTO% from 20% to 4%, and planned to cover Net PM % positive by reducing dump and second sales.
Territory Manager
RELIANCE RETAIL - JIO MART
10.2022 - 03.2023
- Managed a team of 25 BDEs to onboard new clients and strengthen existing business relationships through strategic support, such as AVO/AWB.
- Collaborated with operations to reduce RTO% from 17% to 4%, and improved Net PM% by driving growth in FMCG and GM sales.
- Monitored team performance, and provided regular reports on key metrics and parameters.
- Boosted client satisfaction scores by 30% through personalised service and support.
Team Leader
Udaan
08.2019 - 08.2022
- Co-ordinated across teams to identify operational bottlenecks and implemented solutions to enhance efficiency and effectiveness.
- Managed resource planning and maximised team productivity by aligning efforts with project objectives.
- Provided strategic leadership and training to team members, improving sales performance and operational execution.
- Developed and optimised route mapping and journey plans to increase team efficiency and customer engagement.
- Addressed partner issues in real-time, ensuring smooth operational flow, and conducted weekly hub/warehouse visits to monitor inventory.
Relationship Manager
Nearby technology Pvt Ltd
08.2017 - 06.2019
- Onboarded and integrated new retailers and distributors, ensuring smooth setup and operational alignment.
- Managed and optimised DMT (Domestic Money Transfer) and AEPS (Aadhaar Enabled Payment System) business operations for enhanced service delivery.
- Conducted market surveys to identify high-demand assortments and uncover key business opportunities for growth.
Education
Bachelor of Commer's - B.com
Indian institute of Technology and Management
Skills
Sales Strategy Development
Timeline
Area Sales Manager
Udaan
06.2023 - 06.2024
Territory Manager
RELIANCE RETAIL - JIO MART
10.2022 - 03.2023
Team Leader
Udaan
08.2019 - 08.2022
Relationship Manager
Nearby technology Pvt Ltd
08.2017 - 06.2019
Bachelor of Commer's - B.com
Indian institute of Technology and Management
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