With 17 years of experience in the industry, I have honed my skills in various fields such as distribution management, strategic planning, financial planning, and customer experience improvement. I have a proven track record in goal setting and sales increase, having identified new markets and brought them under direct coverage on a regular basis. I have also ensured optimum usage of activations to drive sales and utilized data to drive overall business performance. My roles have also involved training and development of salesmen and devising effective territory sales and marketing strategies. I have been responsible for delivering overall sales of the area and developing strategies for more effective sales, both individually and as part of a team.