Melisa Pal
Pune
Summary
Results-oriented professional committed to achieving organizational goals through effective operations management and problem-solving. Proven ability to enhance service delivery while managing team and individual responsibilities. Focused on exceeding expectations and driving overall business success.
Overview
8
8
years of professional experience
Work History
Subject Matter Expert
Ziff Davis Performance Marketing
Pune
01.2024 - 10.2025
- Spearheaded end-to-end lead generation initiatives with a strong focus on appointment booking, prospect nurturing, and pipeline management, consistently building a high-quality, conversion-driven sales funnel aligned with business growth objectives.
- Actively led and participated in strategic client interactions, including performance review calls and planning discussions, to analyse campaign outcomes, identify improvement opportunities, and implement innovative strategies that accelerated target achievement and improved ROI.
- Developed, maintained, and analysed comprehensive client performance reports and internal productivity dashboards, ensuring complete transparency, accurate tracking of KPIs, and continuous optimization of processes for improved operational efficiency.
- Successfully managed, mentored, and groomed a high-performing team of 15 professionals by setting clear goals, conducting regular training and feedback sessions, and driving accountability to ensure consistent achievement of individual and campaign-level targets.
- Effectively handled, retained, and renewed multiple high-value campaigns across the FinTech, software development, and IT services sectors, building long-term client relationships, ensuring sustained revenue growth, and maintaining high levels of client satisfaction and business continuity.
SDR Team Leader
MarketJoy, Inc.
Pune
03.2022 - 12.2023
- Targeted US audience by scoring leads on AG accounts; formulated and executed strategic account development plans, leading to promotion as Team Leader in six months. Oversaw team productivity and adherence to standards, conducted quality assurance coaching sessions, and established SOPs to streamline operations. Monitored SDR performance for immediate enhancements and participated in client calls for effective communication.
- Coordinated project timelines and assigned tasks to team members, ensuring clarity in responsibilities and deadlines.
- Streamlined communication processes between departments, enhancing collaboration and information flow.
Sr. Business Development Executive
Inventive Global Solutions Pvt Ltd.
Pune
10.2020 - 02.2022
- Focused on BANT, Waterfall, and MQL accounts.
- Assigned campaigns to team and focused on achieving personal and team targets daily.
- Trained junior staff on business development best practices and client engagement techniques.
- Managed team dynamics and provided floor support during absence of team lead.
Subject Matter Expert
Incredible Marketeer ITES
Pune
03.2020 - 10.2020
- Supervised team of seven, ensuring productivity and compliance with standards.
- Executed campaigns for the TCS client, adjusting working hours to accommodate client specifications.
- Provided one-on-one support for team members and managers to enhance processes.
- Participated in team meetings to discuss project goals and timelines.
- Maintained databases and records for efficient information retrieval.
Lead Generation Executive
Digitalzone Consulting Pvt Ltd.
Pune
01.2019 - 12.2019
- Executed lead generation strategies through high-volume cold calling.
- Prospected leads, conducted cold calls, and negotiated deals to drive sales growth.
- Utilized email campaigns to reach out to prospective clients.
- Managed data and developed SOPs to streamline lead generation processes.
- Adapted work schedule to accommodate rotational shifts for team support; dialed on USA, Canada, UK, and Australia-based campaigns.
Senior Demand Generation Executive
XDBS Pvt Ltd
Pune
03.2018 - 09.2018
- Managed whitepapers, MQL, BANT, HQL, and SQL accounts to drive lead generation efforts.
- Achieved daily targets, enhancing overall team productivity.
- Mentored team members to enhance their skills and performance.
Education
MBA - Financial Services
Dr. DY Patil University
Pune03-2026
BBA - Financial Services
ASM College
Pune03-2021
Skills
- Team management
- Client engagement
- Sales skills and negotiation
- Lead generation
- Appointment generation
- Critical thinking
- Leadership
- Quality assurance and coaching
- MS Office
- Database management
- Delivery
- Performance monitoring
- Strong analytical skills
- Business development
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Accomplishments
Recipient of three Hall of Fame quarterly awards at Ziff Davis, recognizing excellence in team leadership, client satisfaction, and successful achievement of individual performance targets.
Timeline
Subject Matter Expert
Ziff Davis Performance Marketing
01.2024 - 10.2025
SDR Team Leader
MarketJoy, Inc.
03.2022 - 12.2023
Sr. Business Development Executive
Inventive Global Solutions Pvt Ltd.
10.2020 - 02.2022
Subject Matter Expert
Incredible Marketeer ITES
03.2020 - 10.2020
Lead Generation Executive
Digitalzone Consulting Pvt Ltd.
01.2019 - 12.2019
Senior Demand Generation Executive
XDBS Pvt Ltd
03.2018 - 09.2018
MBA - Financial Services
Dr. DY Patil University
BBA - Financial Services
ASM College