Mohammed Salik Sait
Mysore
Summary
Ad Operations Analyst with 3+ years of experience in digital advertising operations, campaign trafficking, tracking implementation, and programmatic campaign support. Proficient in Campaign Manager 360 (CM360), Display & Video 360 (DV360), Google Tag Manager (GTM), Floodlight implementation, and taxonomy management. Experienced in end-to-end campaign setup, conversion tracking, quality assurance, campaign troubleshooting, and supporting programmatic advertising initiatives.
Overview
1
1
Certification
4
4
years of professional experience
Work History
Adops Analyst
Omincom Media Group India PVT LTD
Bangalore
06.2025 - Current
- Managed end-to-end campaign setup and trafficking in Campaign Manager 360 (CM360) for multiple digital advertising campaigns across various channels.
- Executed daily ticket-based requests, ensuring timely campaign creation, modifications, troubleshooting, and quality assurance.
- Built and implemented Floodlight activities and Floodlight tags to measure conversions, user actions, and campaign performance accurately.
- Performed end-to-end tracking implementation using Google Tag Manager (GTM), including tag configuration, trigger setup, variable creation, and testing.
- Worked with Taxonomy Builder to create and maintain standardized naming conventions for campaigns, placements, creatives, and tracking assets.
- Conducted pre-launch and post-launch QA checks to ensure accurate campaign setup, tracking functionality, creative serving, and reporting readiness.
- Collaborated with internal teams, media planners, account managers, and stakeholders to gather campaign requirements and resolve implementation issues.
- Managed campaign trafficking requests while adhering to SLAs and maintaining high levels of accuracy and operational efficiency.
- Troubleshot tracking discrepancies, Floodlight firing issues, and tag implementation challenges to ensure data accuracy.
Client Service Analyst
Theorem Digital Solutions
Mysore
05.2023 - Current
- Identified and resolved campaign performance issues and client concerns, implementing effective solutions that enhanced service delivery.
- Managed campaigns from trafficking to creative upload and reporting, ensuring smooth execution and timely delivery.
- Assisted traffickers with inquiries on campaign setup, QA processes, reporting requirements, and optimization strategies, facilitating efficient operations.
- Hands-on experience in platforms like GAM, CM360, Adbook, Salesforce, The Trade Desk and Live Intent.
Digital Marketing Intern
Apollo Enterprises LTD
Bangalore
12.2022 - 03.2023
- Coordinated with external agencies and managed company website to ensure effective online presence and functionality.
- Analyzed problems and identified actionable solutions to enhance workflow efficiency.
- Organized and maintained files and reports to streamline operations and improve accessibility.
Education
BBA - Marketing
MICA
Mysore07-2019
MBA - Marketing
University of Mysore
MysoreSkills
- Campaign Manager 360 (CM360)
- Floodlight Implementation
- Conversion Tracking
- Google Tag Manager (GTM)
- Campaign QA & Validation
- Display & Video 360 (DV360)
- Ad trafficking
- Google Ads
- TTD (The Trade Desk)
- Search engine marketing
- Search engine optimization
- Client communication
Certification
- Digital Marketing Pro Certification
- Email Marketing Certification
- Google Ads Creative
- Google Ad Manger
- Google Ads Search
- Tally ERP-9
Accomplishments
- Awarded "Rock star Rookie" for the year 2023
- Awarded "Super Squad of the Year" for the year 2024
Timeline
Adops Analyst
Omincom Media Group India PVT LTD
06.2025 - Current
Client Service Analyst
Theorem Digital Solutions
05.2023 - Current
Digital Marketing Intern
Apollo Enterprises LTD
12.2022 - 03.2023
BBA - Marketing
MICA
MBA - Marketing
University of Mysore