Mubarak Ali Havanur
Area Sales Manager
Hubli
Summary
Driven Area Sales Manager with 7.8 years of experience in FMCG sector targeting senior level assignments in sales, business development, product development, competition analysis, strategic planning and revenue generation. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
1825
1825
years of professional experience
5
5
years of post-secondary education
Work History
Area Sales Manager
Amul GCMMF Ltd
Hubli
11.202 - Current
- Successfully managed a team of 4 people and 78 distributors across North Karnataka.
- Extensive grass root experience in driving Ice Cream sales across North Karnataka.
- Successfully led the expansion of distribution network by appointing 38 Ice cream distributors in 3 years and accomplished steady increase in sales by 30% growth year on year.
- Identify new market opportunities, set-up teams, go to market & competitor strategy for new product solutions.
- Excellence in developing innovative solution & launching new products through channel partners.
- Excellence in handling logistic and CNF operations and brought down the transportation cost by 40%.
- Increased Ice Cream sales turnover to 30 crore from 9 crore in 2010 by developing and implementing strategic sales plans and increased ice cream penetration in rural markets.
- Ice Cream Parlors: Established and partnered with 50+ ice cream parlors, enhancing brand visibility and customer experience.
- National Recognition: Consistently ranked among the top 10 branches in the country for potato snacks sales, demonstrating exceptional sales acumen and market understanding.
- Modern Trade Growth: Increased ice cream sales from Reliance and Dmart stores by ₹1 crore, from ₹9 lakh per annum, showcasing ability to drive growth in modern trade channels.
- Infrastructure: Added approx. 14 cold rooms at distributor level and doubled the storage capacity at CNF level from 2500 crates to 5500 crates.
- National Recognition: Consistently received 5 awards in different categories in last two years Ice cream annual Hoshin meetings.
Territory Sales Officer
Amul GCMMF Ltd
03.2018 - 10.2020
- Analyzed sales data regularly to identify areas for improvement, implementing targeted initiatives accordingly.
- Modern format store: Listed several products in Dmart Belgaum stores and increased sales turnover from the stores.
- Appointed 15 new distributors in Belgaum territory in 1 year and Increased the monthly turnover from 1.5 crore to 2.5 crore.
- Conducted ground level activities in parlors and Dmart to create consumer trials for new products.
- Increased sales revenue by building and maintaining strong relationships with key clients.
- Mentored junior sales representatives by conduting monthy meetings, sharing best practices and fostering professional growth.
- Implemented creative marketing strategies to increase product visibility and brand awareness.
HoReCa Incharge
Amul GCMMF
Bangalore
05.201 - 02.2018
- Achieving monthly primary sales targets.
- Distribution expansion: Appointed exclusive 6 HoReCa distributors.
- Regularly conducted caterers meet to showcase Amul products.
- Did sampling of Amul Diced cheese to Cafes and restaurants.
- Listed Amul Liquid dairy creamer in 5 star Hotels like Taj, Oberoi and ITC.
Education
MBA - Marketing
Kirloskar Institute of Advanced Management Studies
Harihar 06.2015 - 04.2017
BBA - Marketing
Karnataka University Dharwad
Ranibennur, India 06.2011 - 05.2014
Skills
Sales team supervision
Relationship building
Territory management
Sales presentations
Competitor analysis
Market and competitive analysis
Team building
Sales strategy
New business development
Timeline
Territory Sales Officer
Amul GCMMF Ltd
03.2018 - 10.2020
MBA - Marketing
Kirloskar Institute of Advanced Management Studies
06.2015 - 04.2017
BBA - Marketing
Karnataka University Dharwad
06.2011 - 05.2014
Area Sales Manager
Amul GCMMF Ltd
11.202 - Current
HoReCa Incharge
Amul GCMMF
05.201 - 02.2018
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