Muzammil Ahmed Mulki
Summary
Accomplished Senior Category Manager with extensive experience in category management, strategic sourcing, and vendor negotiation. Proven track record of driving significant revenue growth and profitability across various retail formats. Expertise in managing end-to-end buying processes for national brands as well as private labels. Demonstrated ability to develop effective promotional strategies that enhance category visibility and sales. Strong leadership skills with a history of successful business ownership, team management, and supplier relationship building. Career goal: to leverage expertise in category management to drive innovation and growth in dynamic retail environments.
Overview
25
25
years of professional experience
Work History
Senior Category Manager - MWO | PG | GC
Reliance Retail Ltd
02.2024 - Current
- Spearheaded end-to-end category management, driving top-line growth, margin optimisation, assortment planning, inventory control, and cost management.
- Successfully managed category performance across multiple retail formats, including offline stores (Digital, Smart Bazaar, My Jio Stores, and BISMI) and e-commerce platforms.
- Delivered revenues with 12% LFL, 16% YOY growth, and double-digit profits across omni formats for PG and GC categories, and reversed LFL to positive from -6% with 7% YOY growth in the MWO category.
- Curated a dedicated OPP range for online, JMD, and JSS formats, including national and regional brands.
Proprietor
Home mart Appliances & Electronics
10.2018 - 01.2024
- Operated a retail store specializing in kitchen and home appliances.
- Managed all aspects of business operations, including procurement, inventory control, customer service, vendor relations, and staff supervision.
- Implemented promotional campaigns that increased foot traffic and monthly sales by 20%.
- Built long-term relationships with suppliers to ensure competitive pricing, and reliable stock availability.
- Trained and led a team of three employees, maintaining high customer satisfaction.
Senior buyer - IT & Mobile Categories
eXtra electronics
05.2014 - 06.2018
- Negotiation of annual contract terms with suppliers to maximize benefits including margins, pricing and payment terms.
- Budgeting, forecasting, making category level strategy and achieving Sales and margin targets assigned to a particular category.
- Ensure optimum category inventory levels are maintained keeping in mind
- Ensure effective in season management of the assigned category/department through regular analysis and action plan based on the performance
- Designed merchandise planogram and executed the displays to deliver interactive, engaging and memorable store experience for shoppers.
Merchandising Manager – Heavy House Hold Department
Geant Hypermarket
07.2012 - 04.2014
- Negotiating well with vendors and to create great vendor relationships, close TOT in line with the Organizations overall strategy.
- Align the buying plan to the overall department/category business plan and the merchandize strategy
- Identify and leverage alternate buying opportunities to source products and to ensure that company maintains its competitive edge by constant renegotiation
- Workout closely with Operations and Design market level activities to support segment level business objectives.
- Help meet the profit targets by ensuring timely procurement of the department/category Merchandise
Buyer - Mobile Category
Jumbo Electronics
03.2011 - 06.2012
- Source and Procure IT Products & Mobiles for the retail showrooms at lowest cost and most favorable terms from suppliers.
- Deliver maximum margin earnings by negotiating favorable terms from vendors.
- Understand strengths and weakness of existing retail assortment at showrooms and adjust them accordingly.
- Identify specific categories product lines for introduction.
- Ensure preparation of buying budgets for the year, month wise purchases plan and sell through plan.
Merchandising Officer - IT Category
Sharaf DG
09.2008 - 02.2011
- Purchasing of IT products and Negotiating with suppliers and managing the supply base post-negotiations prior purchasing with global and regional sourcing processes/decision making.
- Maintaining product integrity from a product development perspective, Merchandise selection, Vendor relations, negotiations, and advertising
- To accurately phase sales, stock, margin plans and projections for weekly, monthly by taking into account prevailing market trends.
- Develop new suppliers and maintain genuine, sustainable partnerships with the existing ones
Department manager – Heavy House Hold Department
Geant Hypermarket
12.2004 - 08.2008
Area Sales Supervisor
CITY SOLUTIONS
06.2000 - 05.2004
Education
Bachelor of Commerce - Financial Accounting & Computers
S.K. University
04.2000
Skills
- Category management
- Strategic sourcing
- Inventory management
- Vendor negotiation
- Forecasting
- Marketing coordination
- Pricing strategy
- Promotional planning
Accomplishments
- EXtra Electronics - BAHRAIN
- Increased the sales of IT Category by 30% with in first 3 months of joining
- Re negotiated and increased overall margin by 1.2% of mobile category.
- Sharaf DG - BAHRAIN
- Performed new store launch in Bahrain by designing the merchandise structure and procurement of the whole assortment.
- Sold 1250 units of laptop (one sku) in one day offer during anniversary promotion without compromising on margins.
Timeline
Senior Category Manager - MWO | PG | GC
Reliance Retail Ltd
02.2024 - Current
Proprietor
Home mart Appliances & Electronics
10.2018 - 01.2024
Senior buyer - IT & Mobile Categories
eXtra electronics
05.2014 - 06.2018
Merchandising Manager – Heavy House Hold Department
Geant Hypermarket
07.2012 - 04.2014
Buyer - Mobile Category
Jumbo Electronics
03.2011 - 06.2012
Merchandising Officer - IT Category
Sharaf DG
09.2008 - 02.2011
Department manager – Heavy House Hold Department
Geant Hypermarket
12.2004 - 08.2008
Area Sales Supervisor
CITY SOLUTIONS
06.2000 - 05.2004
Bachelor of Commerce - Financial Accounting & Computers
S.K. University
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