Hi, I’m
NEELENDRA MISHRA
Lucknow,UP
Summary
With over 12 years of experience in sales and marketing, I have successfully managed the entire product lifecycle, ensuring seamless operations from development to launch. My strength lies in building and maintaining strong business relationships with customers and dealers, resulting in increased sales and customer satisfaction. Additionally, I have a proven track record of conducting insightful market research to identify untapped opportunities and develop effective strategies for successful business expansion.
Overview
13
years of professional experience
Work History
Livguard Energy Subscription And Lithium
Regional Sales Manager
09.2023 - Current
Job overview
- Building Infra for an expeditious network of battery leasing in the UP market
- Handling Channel development team for Lithium E-Rickshaw - Andaj Powered By Livguard
- Handling 28+ team members for smooth operation across all franchises
- Taking incipient initiatives as per the requirement of the market and business
- Conducted BTL campaigns at ground level to guide 3w users about the leasing process
- Revenue Collection & Account Management
- Managed team of employees, overseeing hiring, training, and professional growth of employees
- Resolved conflicts and negotiated mutually beneficial agreements between parties
- Drove operational improvements which resulted in savings and improved profit margins.
- Add new 23 Channel partners in leasing business.
- Achieved regional sales objectives by coordinating ops and Onboarding team, developing successful strategies, and servicing accounts to strengthen business relationships.
Bizpulse Pvt. Ltd.
Sr Manager- Sales- North & East Region
05.2023 - 09.2023
Job overview
- Company Overview: Associated Digital Partner of Mahindra LMM
- Spearheading a team of 8 members; managing 70+ dealers for the assigned Region of North & East
- Strategizing for tapping the new market for the products to amplify the product reach to the targeted audience and augment revenue generation and meet business targets
- Facilitating competitor analysis to analyze the market competition and roll out competitive product positioning strategies to assure the generation of the requirement of products in the market, formulating comprehensive sales strategy plan including local campaigns, product launches, etc
- With the focus to attract the audience's attention towards the product and hence, generate sales
- Maintaining a transparent dealer management system through effective dealer manpower building, employing suggestions and feedback, and sustaining quality service to the dealers
- Associated Digital Partner of Mahindra LMM
Mahindra & Mahindra Group
Senior Manager
08.2020 - 05.2023
Job overview
- Responsible to make dealer wise sales projection and monitor sales target in terms of revenue for the assigned territory in U.P
- Training of dealership sales team on FAB as well as soft skills through online/offline tools and ensuring adequate manpower at dealerships as per norms
- Ensuring healthy enquiry to retail conversion ratio
- Minimize complaints and ensure prompt resolution
- Increase market share by strong penetration in rural sales
- Conducting field visits to understand the Market, customer demand, feedback about the product, concern, and any new developments in the marketplace
Mahindra Automotive Division
Manager
08.2018 - 08.2020
Job overview
- Responsible for increasing the overall retail numbers through Digital lead management
- Handled a team of 19 Digital engagement managers and handled 20 dealerships across U.P
- Steered for Industry's First Central Test Drive project for Marazzo and XUV300 at Lucknow and Kanpur
- Brainstormed for recognizing new sources for generating online leads for the products; managed different sources of lead generation and took care of end-to-end customer lifecycle and aimed to close maximum deals to amplify conversion rate
Mahindra First Choice Wheels Division
ASM
12.2016 - 07.2018
Job overview
- Directed secondary network (royalty dealers) development in the East (Jharkhand) under Mahindra First Choice Banner; encouraging effective relationship management with M&M XMart Team, Dealers, New Car Dealers (NCDs), Direct Selling Agents, and Procurement Channels for effective and interruption-free working procedure
- Assured quality and process improvement and restructure to maintain process relevancy; encouraged dealers to certify cars and adhered to CI guidelines; acknowledged bottlenecks in the procurement and sales processes and mapped countermeasures; monitored customer complaints to improve customer experience during every touch point
- Assessed the monthly performance of the dealers, and staff, identified training needs and conducted periodic audits for the same, inculcated behavioral training to close more deals; kept the senior management abreast with all the happenings in the department through regular reports; ensured timely collection of the royalty fees
Mahindra Two Wheelers Division
TSM
07.2014 - 12.2016
Job overview
- Managed network development in 8 districts including Haldwani, Rudrapur, Pilibhit, Badaun, Ghaziabad, Bareilly, Moradabad, and Rampur network; maintained Mahindra Two Wheelers standard norms at stores to ensure store uniformity
- Entrusted for meeting the dealers, adhering to CI norms, inventory management, planning and implementing strategies as per the budget, plotting for tact that would help in combating the market competition, tracking inquiry management, mentoring, and training the salesperson to ensure boosting the conversion rate of the product
- Facilitated impactful brand marketing activities including hoardings management, product display, and various sales/inquiry boosting activities for the products
JK Tyre & Industries Ltd.
Sales Officer
12.2013 - 07.2014
Job overview
- Worked to meet prescribed sales target for the assigned product, Coordinated with dealers and managed a proper inventory in the territory, prepared various business-necessary monthly reports, participated in sales promotional activities to generate product inquiry
MRF Ltd.
Sales & Operational Executive
06.2011 - 12.2013
Job overview
- Assisted in various functions like dealer development and management, competitor analysis, customer engagement and retention, maintained proper dealer management system for assigned territory of Haryana
Education
IIM Jammu
EXECUTIVE DIGITAL MARKETING
01.2022
Vinayka Mission University
MBA from Sales & Marketting
01.2014
Skills
- Product Knowledge
- Customer Service
- Communication Skills
- Negotiation Skills
- Relationship Building
- Time Management
Languages
Hindi
English
Disclaimer
I certify that the information provided in this resume is true and accurate to the best of my knowledge.
Timeline
Regional Sales Manager
Livguard Energy Subscription And Lithium
09.2023 - Current
Sr Manager- Sales- North & East Region
Bizpulse Pvt. Ltd.
05.2023 - 09.2023
Senior Manager
Mahindra & Mahindra Group
08.2020 - 05.2023
Manager
Mahindra Automotive Division
08.2018 - 08.2020
ASM
Mahindra First Choice Wheels Division
12.2016 - 07.2018
TSM
Mahindra Two Wheelers Division
07.2014 - 12.2016
Sales Officer
JK Tyre & Industries Ltd.
12.2013 - 07.2014
Sales & Operational Executive
MRF Ltd.
06.2011 - 12.2013
IIM Jammu
EXECUTIVE DIGITAL MARKETING
Vinayka Mission University
MBA from Sales & Marketting
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