NEELENDRA MISHRA
Lucknow,UP
Summary
Bringing over 14 years of immersive experience in the Automobile and Ancillary Industry, I've honed my expertise in Sales & Marketing, Business Development, Channel Management, Planning & Forecasting, and Customer Satisfaction & Team Management. Through strategic channel management and insightful market analysis, I've consistently delivered exceptional sales and oprational volumes, even in challenging environments.
I have a proven track record of fostering collaboration across cross-functional teams, including Marketing, Finance, HR, Logistics, Manufacturing, Product Development, and Quality Assurance.Recognized for my sharp business acumen, I've led managerial teams in developing comprehensive sales and customer care frameworks, expanding market reach, and nurturing industry relationships.
Overview
14
14
years of professional experience
Work History
Sr. Manager Channel & Sales
Livguard Energy Subscription And Lithium
09.2023 - Current
- Building Infra for an expeditious network of battery leasing in the UP market
- Handling Channel development team for Lithium E-Rickshaw - Andaj Powered By Livguard
- Handling 28+ team members for smooth operation across all franchises
- Taking incipient initiatives as per the requirement of the market and business
- Conducted BTL campaigns at ground level to guide 3w users about the leasing process
- Revenue Collection & Account Management
- Managed team of employees, overseeing hiring, training, and professional growth of employees
- Resolved conflicts and negotiated mutually beneficial agreements between parties
- Drove operational improvements which resulted in savings and improved profit margins.
- Add new 23 Channel partners in leasing business.
- Achieved regional sales objectives by coordinating ops and Onboarding team, developing successful strategies, and servicing accounts to strengthen business relationships.
Sr Manager- Sales- North & East Region
Bizpulse Pvt. Ltd.
05.2023 - 09.2023
- Company Overview: Associated Digital Partner of Mahindra LMM
- Spearheading a team of 8 members; managing 70+ dealers for the assigned Region of North & East
- Strategizing for tapping the new market for the products to amplify the product reach to the targeted audience and augment revenue generation and meet business targets
- Facilitating competitor analysis to analyze the market competition and roll out competitive product positioning strategies to assure the generation of the requirement of products in the market, formulating comprehensive sales strategy plan including local campaigns, product launches, etc
- With the focus to attract the audience's attention towards the product and hence, generate sales
- Maintaining a transparent dealer management system through effective dealer manpower building, employing suggestions and feedback, and sustaining quality service to the dealers
- Associated Digital Partner of Mahindra LMM
Senior Manager
Mahindra & Mahindra Group
08.2020 - 05.2023
- Responsible to make dealer wise sales projection and monitor sales target in terms of revenue for the assigned territory in U.P
- Training of dealership sales team on FAB as well as soft skills through online/offline tools and ensuring adequate manpower at dealerships as per norms
- Ensuring healthy enquiry to retail conversion ratio
- Minimize complaints and ensure prompt resolution
- Increase market share by strong penetration in rural sales
- Conducting field visits to understand the Market, customer demand, feedback about the product, concern, and any new developments in the marketplace
- Steered for Industry's First Central Test Drive project for Marazzo and XUV300 at Lucknow and Kanpur
•Brainstormed for recognizing new sources for generating online leads for the products; managed different sources of lead generation and took care of end- to- end customer lifecycle and aimed to close maximum deals to amplify conversion rate
ASM
Mahindra First Choice Wheels Division
12.2016 - 07.2018
- Directed secondary network (royalty dealers) development in the East (Jharkhand) under Mahindra First Choice Banner; encouraging effective relationship management with M&M XMart Team, Dealers, New Car Dealers (NCDs), Direct Selling Agents, and Procurement Channels for effective and interruption-free working procedure
TSM
Mahindra Two Wheelers Division
07.2014 - 12.2016
- Managed network development in 8 districts including Haldwani, Rudrapur, Pilibhit, Badaun, Ghaziabad, Bareilly, Moradabad, and Rampur network; maintained Mahindra Two Wheelers standard norms at stores to ensure store uniformity
- Entrusted for meeting the dealers, adhering to CI norms, inventory management, planning and implementing strategies as per the budget, plotting for tact that would help in combating the market competition, tracking inquiry management, mentoring, and training the salesperson to ensure boosting the conversion rate of the product
Sales Officer
JK Tyre & Industries Ltd.
12.2013 - 07.2014
- Worked to meet prescribed sales target for the assigned product, Coordinated with dealers and managed a proper inventory in the territory, prepared various business-necessary monthly reports, participated in sales promotional activities to generate product inquiry
Sales & Operational Executive
MRF Ltd.
06.2011 - 12.2013
- Assisted in various functions like dealer development and management, competitor analysis, customer engagement and retention, maintained proper dealer management system for assigned territory of Haryana
Education
EXECUTIVE DIGITAL MARKETING -
IIM Jammu
01.2022
MBA - Sales & Marketting
Vinayka Mission University
01.2014
Skills
1 Strategic Business Acumen
2 Business growth using innovation / insights
3 Business Analytics / Market Intelligence
4 Customer Sensitivity & Empathy
5 Team Development & Exponential Synergy
6 Consumer Insights
7 Go-to Market Strategist
8 P&L Accountability
9 Relationship & Key Accounts Management
10 Risk taking with Responsibility
11 Collaborative Leadership of Large Teams
12 Digital & Social Medial Marketing
13 Customer Lifecycle Management
14 B2C, B2B & Channel Management
15 Cost Control / Budgeting
16 Agility with Discipline
17 People & Leadership Development
18 Public Relations
19 Start Up
20 Product Launch and Activation
Languages
Hindi
English
Disclaimer
I certify that the information provided in this resume is true and accurate to the best of my knowledge.
Timeline
Sr. Manager Channel & Sales
Livguard Energy Subscription And Lithium
09.2023 - Current
Sr Manager- Sales- North & East Region
Bizpulse Pvt. Ltd.
05.2023 - 09.2023
Senior Manager
Mahindra & Mahindra Group
08.2020 - 05.2023
ASM
Mahindra First Choice Wheels Division
12.2016 - 07.2018
TSM
Mahindra Two Wheelers Division
07.2014 - 12.2016
Sales Officer
JK Tyre & Industries Ltd.
12.2013 - 07.2014
Sales & Operational Executive
MRF Ltd.
06.2011 - 12.2013
EXECUTIVE DIGITAL MARKETING -
IIM Jammu
MBA - Sales & Marketting
Vinayka Mission University
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