Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Neha Goyal

Banglore

Summary

Salesforce Marketing Cloud Specialist with 4+ years of hands-on SFMC experience and over 8 years of total professional experience. Skilled in multi-channel campaign execution (Email, SMS, WhatsApp), marketing automation, and CRM data management using SFMC tools such as Email Studio, Journey Builder, Automation Studio, and AMPscript. Experienced in campaign QA, personalization, and performance optimization. In addition to technical expertise, bring strong non-technical skills in collections management, process operations, data analysis, client relationship management, and cross-functional team coordination. Proven ability to deliver high-quality campaigns, streamline workflows, achieve SLA targets.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Software Engineer

Walmart Global Tech India
09.2021 - Current

As a Salesforce Marketing Cloud Developer/Admin:

  • Managed multi-channel patient engagement campaigns (Email, SMS) using SFMC
  • Making sure of hygiene list by suppressing Block users, unsubscribe users and inactive users.
  • Done the integration through external API in Salesforce Marketing Cloud
  • Designed and optimized journeys in Journey Builder, leveraging dynamic content and AMPScript for personalization.
  • Coordinated campaign requirements with stakeholders via Confluence & Jira, ensuring timely delivery.
  • Setup the SSO for Salesforce Marketing Cloud
  • Setup new Data extension, Automation and journeys.
  • Trained the new team member to learn SFMC
  • Created multiple cloud pages for different purposes using SSJS and AMPscript.
  • Revamped the entire process for Signup to SFMC by incorporating sending OTP feature for extra security.
  • Created the preference center page which is use to send the email as per preferences which is very critical demand from business.
  • Setup New practices while sending the email.

As a Power Apps/ Power Automate Developer:

  • Created one Power App that we build to manage intake of apps and bots for the automation team. All requests will be tracked through this site along with managing historical data and ROI calculations.
    • Created one power app which is used to Streamline employee recognition process with our Reward and Recognition app. This app allows you to submit nominations, track approval status, and view past submissions.
    • Managing Enhancements and bug fixes for one critical business application
    • Created flows to send Automated birthday/Anniversary/New Joiners emails.

As QuickBase Lead:

  • Gathered requirement directly from the client and provided solutions to their requirement.
  • Conversion of Automation to pipelines.
  • Worked with business user to resolve the technical issue and system related issue.
  • Handled roles and permission of different application through Realty Ticketing System (QB App)
  • Handled the Realty Support Mailbox
  • Done the automation for removing the valid user from the denied list.
  • Created complete app including UI and created custom dashboard pages using Html and CSS.
  • Created reports for the complex calculations.
  • Created customized notifications using QuickBase

Associate Manager

Apollo Tyres
06.2021 - 09.2021
  • The Invoice Approval Tool is an application that will be used by the Apollo Finance Team to track, report, measure and Invoice approval for Sales subsidiaries. We managed four levels of Approval. It also has approval functionality built for other text-based approvals.
  • Gathered requirement directly from the client and provided solutions to their requirement.
  • Prepared Business Requirement Document and Test case document.
  • Documenting Functional Specification.
  • Worked as a development lead, Tester, Business Analyst who is responsible for application development.
  • Created tables, forms and complex relationships.
  • Created reports for the complex calculations.
  • Created customized notifications using QuickBase.
  • Got appreciation from client.

Senior Application Development Analyst

Accenture Services Ltd
08.2016 - 05.2021
  • Mondelez Order Management Solution is a web-based application which will manage the PO workflow for the India – Accenture Operation Team. It involves is reading the emails from shared mailbox and subsequently auto-allocating the requests based on the business logic defined. Parallelly, QuickBase will provide the customized reporting feature for SLA tracking and other purposes. Outlook integration with QuickBase for keeping track of orders and their status.
  • Gathered requirement directly from the client and provided solutions to their requirement.
  • Documenting Functional Specification.
  • Created complete app including UI and created custom using web APIs, dashboard pages based on different roles using HTML, CSS and JavaScript.
  • Integration with Outlook using EWS and POP3 (in C#).

Education

Bachelor of Engineering -

Banasthali University
Jaipur
06.2016

12th -

Haryana Board of Higher Education
Haryana
01.2012

10th -

Haryana Board of Higher Education
Haryana
03.2010

Skills

  • SFMC Core Skills
    Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, Data Extensions, Filters, Segmentation, Personalization Strings, AMPscript, SQL Queries, A/B Testing, Dynamic Content, Path Optimizer, Deliverability Management
  • Technical Skills
    AMPscript, SSJS, SQl, HTML, CSS
  • Collaboration Tools
    Confluence, Jira, MS Office Suite
  • Other Tools:
  • Power Automate, Power Apps, QuickBase

Accomplishments

  • Received the Accenture 'Orange' FY19 Award
  • Received Monetary Award and Recognition from the Project Manager
  • QuickBase 'App Builder Certification' in FY20
  • QuickBase 'Expert Builder Certification' in FY20

Certification

  • Microsoft Certified – Avanade Certified Scrum Foundation practitioner
  • Microsoft Certified – Avanade Certified Scrum Development practitioner
  • QuickBase University – App Builder Certification
  • QuickBase University – Expert Builder Certification

Timeline

Software Engineer

Walmart Global Tech India
09.2021 - Current

Associate Manager

Apollo Tyres
06.2021 - 09.2021

Senior Application Development Analyst

Accenture Services Ltd
08.2016 - 05.2021

Bachelor of Engineering -

Banasthali University

12th -

Haryana Board of Higher Education

10th -

Haryana Board of Higher Education
Neha Goyal