Nikhil Sinha

• Taking care of the sales operations with focus on achieving pre-defined sales target and growth and managing a top- performing team of 5 TSE’s, 6 TSO’s and 48 DSR to ensure efficient business operations in the assign Area.
• To maintain constant supply and better service in the Market from Direct Distributors to Retailers, from Super stockiest to Sub Distributors and Sub Distributor to Retailers.
• Plan and forecast the SKU level stock requirements for the for CFA’s.
• Ensure healthy Return on Investment of distributors by optimizing investments.
• Performing Data Analysis on regular basis – TSE wise, TSO wise, stockiest wise, salesmen wise, route wise, key SKU wise, wholesale tracking and taking appropriate steps to enhance business performance.
• Identified untapped markets & SKU to drive revenue growth.
• Strategic Planning on timely basis to make business sustainable and growing. Monthly Planning of Sales categories along with BLT Activation.
• People Development training session on timely manner to bring out the best performance from existing members.
• Executing the Trade activities like branding, merchandising and visibility in the territory through Banners, Posters, Boards, In-shop activity, Wet Sampling on regular basis.
• Among to Top 10 ASM SSL Ranking 2024-25 Pan India 2024-25.
• Among Top 5 who Achieved SGP Target Pan India Q1 -2024-25.
• Highest contribution in “i- shakti” Sales 71% in 2024-25. In 2023-24 it was 43%.
• Highest growth in Capital Food i.e 37% in 2024-25, won Title “Schezwan Sher”.
• Won all contest in Organic India since Apr’24.
• Added 2107 Retailers from Apr’24 till Jan’25.

Indore, Madhya Pradesh stint (Apr 2021 - Nov 2022).

Executed comprehensive promotional activities to enhance DTH media education in market.

Developed and implemented monthly sales plans, generating revenue through strategic partnerships.

Managed business volume of 72 crore per annum, driving significant growth.

Designed and executed marketing schemes to boost brand awareness and equity.

Maintained strong relationships with KROs to secure leadership position in industry.

Planned and allocated budgets for cluster marketing activities, optimizing resource utilization.

Evaluated and obtained approval for field marketing proposals, including roadshows and melas.

Acquired 763 new dealers and freelancers in assigned area through appointment of four new trade distributors, with over 500 remaining active.

Reduced churn rate from 30% to 15% by delivering quality services and information to customers.

Revitalized six non-trade partners, enhancing B2B business relationships with clients like Radisson Blu and NTPC Khargone.

Pune, Maharashtra Stint (Apr 2019 to Mar 2021).

Achieved annual business volume of 132 crore.

Facilitated 24% revenue growth by onboarding five new distributors in Pune for 2019-20.

Trained 71 electricians and freelancers via video calls to resolve customer issues during COVID-19.

Activated dealer network of essential service providers to ensure recharge availability during COVID-19.

Earned Best ASM award for Tata SKY Primer League for H1 2020-21, receiving a 40K gift voucher.

Recognized as best performing Area Sales Manager in West with TOP Gun award, earning a 125K gift voucher.

Bhubaneswar, Odisha, Stint (Jan 2015 to Mar 2018).

Achieved business volume of 36 crore annually.

Secured TOP Gun award as best performing Area Sales Manager in East.

Recognized with Best ASM East Award for H1 2017-18.

Increased market share from 22% to 39% through infrastructure development initiatives.

Exceeded AOP target by over 110% for three consecutive years.

Established 71 Tata Sky Villages, with over 95% household penetration in 2017-18.

• Achieved revenue and profit targets while enhancing channel and employee satisfaction metrics.
• Expanded outlet count in accordance with DPL norms and extraction per SPL guidelines.
• Developed a multi-product portfolio strategy covering prepaid, data, and handset segments.
• Established effective channel structures to meet revenue goals for the cluster.
• Maintained strong relationships with KROs to secure leadership position within assigned areas.
• Provided strategic planning and guidance to team members to drive performance.
• Conducted retailer and distributor meetings to educate on new products and initiatives.
• Reduced SIM activation time from three days to one day through proactive CAF collection, receiving recognition from CEO.
• Developed and maintained strong relationships with customers, leading to increased loyalty and repeat business.
• Achieved company targets by implementing successful sales strategies.
• Handled customer complaints with empathy and professionalism, resolving issues to the customer's satisfaction.

ZSM Prepaid Role, Jun'13 – Dec'13.

Developed strategic plans and provided guidance to enhance team performance.

Ensured attainment and maintenance of leadership in RMS, SOGA, CMS, and QMS.

Cultivated strong relationships with KROs to secure leadership position within the district.

Conducted retailer and distributor meetings to inform them about new products and initiatives.

Planned and allocated budgets for cluster marketing activities, securing approvals for proposals.

TSM DTH Role, Jun'11 to May'13.

Achieved 64% net addition contribution for circle in 2012-13.

Promoted to Zonal Sales Manager, driving team performance improvements.

Received Hub (East India) award for excellence in acquisition and retention quality.

Appointed three sub-distributors for recharge, reducing churn and driving 40% growth in FY 2012-13.

• Added 120 new dealers, contributing to territory business growth.
• Resolved customer queries and problems using effective communication and providing step-by-step solutions.
• Achieved service time and quality targets.

• Managed sales and marketing operations to achieve consistent growth across territory.
• Identified new market segments to leverage profitable business opportunities.
• Planned and scheduled team assignments to meet established goals within time and budget constraints.
• Conducted competitor analysis to inform strategic positioning and enhance market share.
• Identified critical areas for process improvement and developed systems to optimize operations.
• Coordinated with business partners to expand market reach and collaborated with institutions for product promotion.
• Ensured efficient distribution network and supply chain operations to meet targets.
• Regularized PDP for distributors to enhance performance in the marketplace.
• Launching new products, coordinating with the CFA for stock availability, and brand-building activities.

• Managed sales and marketing operations in Modern Trade and Key Account segments.
• Planned and scheduled individual and team assignments to meet established goals.
• Coordinated with business partners to enhance product market reach.
• Engaged with institutions to promote products effectively.
• Launched new products while coordinating with CFA for stock availability.
• Facilitated brand building activities to strengthen market presence.

• Achieved consistent sales growth across territory through effective sales and marketing operations.
• Identified new market segments to exploit profitable business opportunities.
• Planned and scheduled assignments for individuals and teams to meet goals within time, quality, and cost parameters.
• Coordinated with business partners to enhance product market reach and collaborated with institutions for promotion.
• Launched new products, ensuring stock availability and brand-building activities with CFA.
• Ensured efficient distribution network for goods to meet targets within specified parameters.