Nikita Darshan
Digital Associate
Delhi,Delhi
Summary
Experienced Associate in Digital Vertical with over 2.5 years of experience in Financial Industry. Excellent reputation for resolving problems and improving customer satisfaction. Reliable employee seeking a higher position. Offering excellent communication and good judgment. Ambitious, career-focused jobseeker, anxious to obtain an mid-level position to help launch career while achieving company goals.
Overview
2
2
Languages
6
6
years of post-secondary education
3
3
years of professional experience
Work History
Digital Associate
Hero Housing Finance
Delhi, New Delhi
01.2019 - Current
- Updated product development tracking materials to provide information to third-party stakeholders and media outlets.
- Captured and cataloged customer and competitive insights to identify opportunities for improvement and innovation within financial market.
- Monitored key performance indicators to ascertain product success metrics.
- Assisted in development of product and feature roadmaps financial products.
- Identified areas of potential improvement in digital products based on usership data.
- Monitored profitability & efficiency analytics, reporting on valuable metrics that reveal beneficial product enhancements.
- Recorded business requirements and acceptance criteria for transmission to teams responsible for execution.
- Drafted user acceptance test (UAT) scripts for digital products to acquire user satisfaction scores for various Digital Business Alliances and internal generated potential customers inquires .
- Communicated release date information, pricing data and other factors to marketing department for inclusion in promotional material.
- Identified appropriate marketing channels and target customers for campaigns.
- Developed campaigns and specific marketing strategies for clients.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Wrote engaging and successful marketing, advertising and website copy.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Collaborated with product development team to effectively modernize and update promotions.
- Tracked key metrics and developed spreadsheets and data models.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Exceeded sales goals 50% by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.
Education
Master of Commerce - Accounting And Business Management
IGNOU
New Delhi 03.2015 - 05.2017
Bachelor of Commerce - Accounting And Business Management
Satyawati College, University of Delhi
New Delhi 01.2011 - 05.2014
Skills
User Acceptance Test (UAT) Scripting
Key Performance Indicator (KPI) Monitoring
Mobile Content Porting
eCommerce Feature Development
Business Intelligence Management
Analytics and SEO
Communications management
Fact checking
Customer demographics
Digital marketing
Pricing structures
Market Analysis
Employee training
Campaign management
Strategic planning
Budgeting
Sales forecasting
Campaign development
Branding
Research methods
Timeline
Digital Associate
Hero Housing Finance
01.2019 - Current
Master of Commerce - Accounting And Business Management
IGNOU
03.2015 - 05.2017
Bachelor of Commerce - Accounting And Business Management
Satyawati College, University of Delhi
01.2011 - 05.2014