Nikita Kunapuli
Product Manager
Mumbai,MH
Summary
Dynamic marketing professional with extensive expertise in brand development and category management, recognized for driving impactful campaigns that align with company vision and enhance brand loyalty. Proven track record in product development, market analysis, and lifecycle management, leveraging cross-functional collaboration to ensure product success while adapting to evolving market demands. Strong strategic planning and execution skills contribute to achieving business objectives and fostering sustainable growth. Committed to delivering innovative solutions that elevate brand presence and drive customer engagement.
Overview
5
5
years of professional experience
5
5
Certifications
Work History
Product Manager
Crompton Greaves Consumer Electricals Limited
07.2025 - Current
- Managed Water heater portfolio with 14 subcategories – contributing to 500 Cr i.e. 62% of overall business
- Responsible for executing comprehensive category strategy resulting in Market share improvement with the highest ever achievement of becoming #2 player in the industry by value
- Gained online market share (#1 in FK & +3% in AZ) by pivoting strategy through emphasis on loyalty loop to enhance consumer experience by strengthening the post sales consumer touch points
- Launched 10+ SKUs across IWH and SWH categories – with channelization strategy resulting in organic BSR#1 on AZ, FK and 30k+ units sold in GT within 1 month launch of products
- Conducted extensive consumer immersion studies in 10+ cities to arrive at the lineup for FY'26-27
- Responsible for Top line delivery, P&L management, Inventory management & SNOP – resulting in inventory rationalization of 30% and Gross Margin delivery of 32%
- Responsible for content curation, briefs for creative and media plan, A+ content, e-com campaigns, channel & priority market selection and brand communication
Product Manager
Crompton Greaves Consumer Electricals Limited
12.2024 - 07.2025
- Responsible to manage end to end portfolio for Hobs, cooktop & Dishwasher category including Competition benchmarking, new product development, Topline management, and P&L management
- Launched 2.5-month Chimney + Hob campaign with 360-degree strategy (Billboard hoardings + influencer marketing: for top of the funnel, Media for consideration & preference, consumer promo & trade schemes for conversion) – resulting in growth in sellout by 60% over LY
- Launched 10+ SKUs for Hobs and Cooktop category by monitoring market trends, category dynamics and proposed product solution driven by consumer insights with in-depth industry analysis.
- Responsible for Brand positioning, proposition, sub-brand name, iconography, packaging & label artwork
- Suggested and implemented end-to-end consumer finance schemes resulting in increase in sellout by 30%
Key Account Manager
Crompton Greaves Consumer Electricals Limited
06.2023 - 12.2024
- Managed end-to-end e-com business from product listing, media plans for campaigns to key account management with a monthly achievement of 1.2cr across Amazon and Flipkart
- Maintained a 98% fill rate for top-selling SKUs by implementing a robust demand forecasting model
- Led the service participation in major sales events like P.R & BBD, resulting in 300% sales uplift on FK
- Increased MS in the chimney category on Amazon from 0% to ~10% by outperforming key competitors
Strategy Intern
Bosch (RBEI)
04.2022 - 06.2022
- Responsible for developing a GTM strategy for contactless store solution that provides a seamless shopping experience where one can "grab and go" without waiting in long queues
- Conducted extensive secondary research on global contactless store solutions to identify the market size
- Identified 19 multichain retail stores across the globe are the target customers for the product
- Benchmarked against 20+ competitors & formulated value proposition & key differentiators for solution
Developer Intern
Cognizant
02.2021 - 07.2021
- Learnt Python, Informatica & trained to handle various client situations through behavioral sessions
- Participated in webinars & rigorous evaluation to facilitate learning, Ranked 1 amongst all interns
Education
MBA -
IIM Visakhapatnam
01.2023
B Tech - ECE
SRM Institute of Science and Technology
01.2021
Class XII - undefined
Delhi Public School Bhilai
01.2017
Class X - undefined
Delhi Public School Bhilai
01.2015
Skills
Product lifecycle management
Brand Marketing
Product Marketing
Go to Market strategy
Category management
Deep understanding of consumer Life cycle
Product development
Product vision and strategy
Certification
National Finalist VIP G.E.A.R. organized by VIP industries amongst 4020 teams from Dec 2021 – Jan 2022
Timeline
Product Manager
Crompton Greaves Consumer Electricals Limited
07.2025 - Current
Product Manager
Crompton Greaves Consumer Electricals Limited
12.2024 - 07.2025
Key Account Manager
Crompton Greaves Consumer Electricals Limited
06.2023 - 12.2024
Strategy Intern
Bosch (RBEI)
04.2022 - 06.2022
Developer Intern
Cognizant
02.2021 - 07.2021
B Tech - ECE
SRM Institute of Science and Technology
Class XII - undefined
Delhi Public School Bhilai
Class X - undefined
Delhi Public School Bhilai
MBA -
IIM Visakhapatnam