Niraj Kumar Sharma
Ranchi
Summary
Results-oriented Sales Leader with 20+ years in FMCG beverage and OTC sales. Drives growth across GT, MT, HoReCa, and trade markets by implementing effective sales strategies and leading high-performing teams. Builds strong distributor relationships and successfully launches new products, enhancing market presence and brand development. Experienced in overseeing operations and identifying new revenue opportunities.
Overview
3
3
Languages
21
21
years of professional experience
Work History
Sr. Area Sales Manager
Pagariya Consumer Foods Pvt. Ltd.
Jharkhand
12.2024 - Current
- Successfully managed GT sales and horeca operations across Bihar, Jharkhand, and Odisha.
- Established 8 super stockists and 27 distributors, facilitating territory expansion and improving market reach.
- Drove secondary sales initiatives, contributing to annual turnover of 3.80 crore and strengthening revenue streams.
- Focused on developing new areas and product offerings to strengthen Swaaditi Spices branding.
- Recruited 3 ASM, 7 SO, and 21 SR while identifying high-potential candidates.
- Provided targeted training to employees for effective territory growth.
- Oversaw budget accountability and employee management within designated regions.
- Utilized MIS data analysis to improve understanding of business metrics, ensuring achievement of sales targets.
Business Manager
Puro Wellness Pvt. Ltd.
Jharkhand
02.2019 - 12.2024
- Maintained annual turnover of 6 crores while leading a team of 4 BDEs and 16 SOs to achieve sales goals.
- Achieved stability for brand by managing GT and MT sales across Bihar, Jharkhand, and Odisha.
- Established Puro Salt and Puro Spices as key market players through targeted area development strategies.
- Directed both primary and secondary sales strategies to fulfill territory goals.
- Enhanced distribution networks by appointing super stockists, distributors, and retailers to improve product availability.
- Implemented budgeting frameworks while ensuring employee responsibility in territorial operations.
- Trained team members on effective processes to achieve sales targets.
- Launched new products while managing overall operational duties of the team.
Sales Manager
Saru Agro Food Ltd
04.2017 - 02.2019
- Established new territories and built high-performing teams to enhance sales effectiveness.
- Executed primary and secondary sales strategies for company products, driving revenue growth.
- Directed annual turnover of 7.2 crore with 2 assistant sales managers, 4 sales officers, and 17 sales representatives.
- Enhanced market reach by appointing super stockists, distributors, and retailers.
- Led oversight of sales and trading for Jharkhand, Bihar, and South Bengal territories.
- Managed costs for channel partners while ensuring employee oversight and adherence to market budgets.
- Generated additional revenue streams through successful product launches and operational management.
- Utilized data analysis and MIS reports to refine sales planning and achieve targets.
Key Development Manager
SMV Beverages (Pepsi)
01.2012 - 04.2017
- Drove sales and revenue generation by managing dealer and key retailer accounts in Jharkhand.
- Established new key accounts, ensuring top-tier service for HoReCa and institutional clients.
- Optimized financial performance by overseeing primary and secondary revenue streams for beverages division.
- Maintained service levels through effective stock management across all distributor accounts.
- Progressed from customer executive to sales executive, ultimately promoted to key development manager.
Sales Officer
Creation Overseas
02.2006 - 12.2011
- Expanded company presence in new markets including Delhi, Jharkhand, Bihar, and Odisha, increasing brand visibility.
- Managed all distributor and retailer operations within designated territories.
- Facilitated recruitment of super stockists and local distributors, strengthening market penetration and distribution network.
- Developed strategies for targeting new areas in line with company objectives.
- Cultivated strong client relationships through regular communication and follow-ups, leading to increased customer loyalty.
- Led branding initiatives for products at Delhi South and North Bengal headquarters.
Education
B.com - Accounting
Vinoba Bhave University
Hazaribagh08-2005
10+2 - Commerce
JIAC
Ranchi05-2002
10 - All Subject
BSEB
Patna04-2000
Skills
- Sales strategy
- Territory management
- Product launch execution
- KPI tracking
- Market research
- Competitive analysis
- Business analytics
- CRM software
- MS-Office
- Distributor Relationships
- Team leadership
- Analytical skills
- Problem solving
- Sales motivation techniques
- Brand development
- Internet
Hobbies and Interests
- Reading
- Travelling
- Cricket
- Listening to Kavita
Personal Information
- Date of Birth: 01/29/86
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Affirmation
I hereby affirm that the information in this document is accurate and true to the best of my knowledge.
Languages
English
Intermediate (B1)
B1
Hindi
Upper Intermediate (B2)
B2
Bengali
Elementary (A2)
A2
Custom Section 1
- Efficiency Knowladge of MS-Office
- Power Point
- Computer and Internet
Timeline
Sr. Area Sales Manager
Pagariya Consumer Foods Pvt. Ltd.
12.2024 - Current
Business Manager
Puro Wellness Pvt. Ltd.
02.2019 - 12.2024
Sales Manager
Saru Agro Food Ltd
04.2017 - 02.2019
Key Development Manager
SMV Beverages (Pepsi)
01.2012 - 04.2017
Sales Officer
Creation Overseas
02.2006 - 12.2011
B.com - Accounting
Vinoba Bhave University
10+2 - Commerce
JIAC
10 - All Subject
BSEB