Nishant Kaushik

• Spearheading Account-Based Marketing (ABM) initiatives by identifying high-value target accounts and designing tailored customer acquisition strategies.
• Targeting clients across Healthcare, Digital Commerce, and Internet-based industries in the Middle East, Europe, and US markets to drive revenue growth.
• Conducting detailed discussions with the Presales team to identify relevant client use cases and industry-specific solutions based on client pain points.
• Creating and delivering impactful first-level sales presentations (PPTs) customized for each client, enabling value-driven conversations early in the sales cycle.
• Performing data mining and enriching contact databases, uploading and organizing prospect data in the internal CRM (Locomo).
• Building sequenced email campaigns using Apollo.io and automating LinkedIn messaging via Octopus CRM and LinkedIn Helper to engage key decision-makers.
• Training the inside sales team on cold calling best practices, objection handling, and building effective scripts to improve outreach success rates.
• Collaborating with internal stakeholders including marketing, technical, and delivery teams to align messaging and ensure smooth hand-offs from prospecting to conversion.

I led the end-to-end setup of the sales team and strategy, from team building and training to process optimization. My role focused on pitching and expanding our digital marketing services globally, including SEO, PPC, Google My Business (GMB) optimization, Social Media Optimization (SMO), Online Reputation Management (ORM), and a broad range of other performance-driven solutions. I’ve played a key role in driving lead generation, client acquisition, and long-term partnerships across international markets.

• Spearheaded B2B lead generation initiatives across global markets Including MiddleEast, Europe and US and driving qualified pipeline growth through targeted outbound and inbound strategies.
• Trained and mentored the inside sales team of 7 members to enhance productivity, objection handling, and CRM efficiency.
• Identified new business opportunities across industries such as Internet, Fin-Tech, and Health-Tech, contributing to a consistent quarter-on-quarter growth in client acquisition.
• Collaborated with cross-functional teams including marketing, delivery, and technical pre-sales to create compelling proposals and presentations.
• Conducted competitive research and market analysis to tailor pitches and GTM (go-to-market) strategies aligned with client pain points.
• Utilized tools like LinkedIn Sales Navigator, Apollo, HubSpot, and ZoomInfo for prospecting, email outreach, and pipeline management.
• Built and maintained strong client relationships by ensuring continuous engagement and aligning solutions with customer objectives.
• Managed the entire sales cycle from discovery to deal closure for startup to mid-size and enterprise-level clients.

• Execute outreach/outbound campaigns (cold calls & emails) and great understanding of US culture.
• Maintain and expand the company's database of prospects Where necessary, support marketing efforts such as Webinars, Online Events etc.
• Develop sales opportunities by researching and identifying potential accounts, soliciting new accounts.
• Building rapport and extend support to quotations.
• Assess competition by analyzing and summarizing competitor information and trends to identify sales opportunities.
• Acquire good product knowledge to address questions during the introductory calls to overcome objections of prospective customers.
• Routing qualified opportunities to the appropriate sales leads for further development and closure.
• Achieve monthly/quarterly lead-generation quotas.
• Excellent oral and written communication and good listening skills.
• CRM platforms - Outreach, salesforce etc.
• Proven experience in opportunity identification & qualification, email drafts creation, pre-call planning.
• Call control, account development, and time management.
• Strong problem identification and objections resolution skills.
• Ability to work individually and as part of a team with high-level of integrity and work ethics.
• Supported clients by addressing specific account concerns while working to up-sell.
• Utilized a proprietary CRM to prospect within a warm lead list to develop and nurture client relationships.
• Performed email and phone outreach to build new business opportunities.
• Led team training and discussions for new hires.

• Responsible for closing Email Marketing Leads and for Internet Marketing services (SEO, SMO, PPC, ORM etc.), Web Development and Design services and Mobile Applications from International Markets.
• Creating proposals and documentation, and communication within the house execution team.

• Handling and strategizing New Business development activities.
• Understanding the project requirement and capability to coordinate with the delivery teams.
• Getting business through converting leads into prospective clients.
• Responsible for relationship building and client servicing.
• Independently judging and taking initiative in developing a new client base.
• Identifying new opportunities and strategies in Internet marketing service & Web Design and Development.

• Help business owners to increase their profits by giving them first-hand experience in internet marketing.
• Generating Leads through cold calling (B2B).