Nishant Sharma
Territory Manager
New Delhi,DL
Summary
Dynamic strategic professional with over 10 years of pioneering experience in Sales and Marketing, consistently achieving year-on-year success through innovative approaches. Expertise in formulating customer-centric business strategies and optimizing resource utilization to meet organizational objectives. Proven ability to cultivate a positive work environment that enhances team performance, complemented by strong communication, negotiation, analytical, and relationship management skills. Demonstrated excellence in implementing impactful sales and marketing operations that engage new market segments and drive business expansion, contributing to increased profitability and growth.
Overview
2
2
Languages
18
18
years of professional experience
Work History
Territory Manager
Dabur india ltd ( Dabur real juice Food division )
01.2025 - Current
- Handling a business of 7 crore plus per month Handling Gurgaon , Manesar , Rewari , Hodal , Mewat , Nuh , Sohna And South delhi , Central Delhi & West Delhi 5 Sales officer And 4 SSm are reporting to me ... Manage 32 Stockist & 2 Substockist
- Implemented systems and procedures to increase sales.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Cultivated relationships with key retailers to enhance product visibility and distribution.
Senior Customer Executive
PepsiCo India Holdings Ltd. (Frito-lay Division)
05.2008 - Current
- Managed monthly business of 75 lacs for PepsiCo India Holdings, a leading beverage and food company. Achieved 21% growth by successfully launching Kurkure Puffcorn in October 2013. Recognized for highest growth in North region for Quaker Oats, attaining 29% increase in Q4 2009. Maintained cumulative quarterly growth exceeding 13% across all brands, including Lays and breakfast categories. Developed targeted brand-specific growth plans across various channels to drive performance. Oversaw hub and spoke model in general trade, enhancing efficiency with modern trade operations. Contributed to PepsiCo’s ranking among top five turnover nations globally for food products. Managed diverse product portfolio, including beverages like Pepsi Tropicana and snacks like Lays and Kurkure.
Area Sales Manager
VLCC Personal Care + Ustra Brand
01.2024 - 01.2025
- Oversaw a team of 14 sales officers, 2 area sales executives, and 5 inside sales representatives. Directed business activities generating over 12 crore annually. Implemented effective training programs to enhance team productivity and results.
- accountable for primary, secondary, and tertiary sectors in Delhi NCR
- ubo drive and eco drive to enhance distribution numbers in given area
- Achieved MRP value of 65 lacs through effective channel management of Rajmandri and SSM outlets. Directed operational strategies to strengthen retail performance across all outlets. Implemented initiatives to maximize sales and improve customer engagement.
- Strengthened relationships with key accounts, securing exceptional satisfaction and sustainable partnerships.
Area Sales Manager
NYKAA D
09.2022 - 01.2024
- Gained two and a half years of experience in B2B channel sales at Nykaa D+ and Udaan. Drove monthly sales of 65 lac in Nykaa B2B operations. Engaged with brands such as Unilever, P&G, Dabur, Bajaj, Swiss Beauty, Blue Heaven, and Lakme. Partnered with courier services to ensure reliable delivery of 125 orders daily. Hired and trained high-performing talent to support company objectives. Oversaw achievement of area targets through comprehensive mapping of manpower distribution. Evaluated market trends and shared actionable insights with supply chain teams.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Area Lead Manager
Udaan
10.2021 - 09.2022
- Oversaw onboarding of new clients within FMCG sales, specifically in foods and pharmaceuticals. Directed a team comprising 10 team leaders and 80 business development executives. Executed recruitment processes to secure high-quality talent and foster professional development. Cultivated training programs aligned with organizational objectives for sustained growth.
- overseeing 25 crore monthly revenue generation with team
- coordinating with logistics team to lower RTO and marketing team for innovative application schemes
- b2b framework including 19,200 retail locations, ssm shops, general retailers, and chemists.
- Designed training programs to enhance workforce capabilities and ensure compliance with safety standards.
Senior TSI
Reckitt Benckiser
09.2020 - 10.2021
- overseeing complete North Delhi hygiene home division generating yearly revenue of 9.60 cr.
- loyalty program executed by RB for SSM stores focusing on visibility and merchandising
- Adept at executing tasks independently and synergizing within a team environment.
- Demonstrate strong communication abilities in both verbal and written formats.
- Contributed to smooth operations by enhancing workflow efficiency and team collaboration
Senior Sales Officer
Mars Wrigley Confectionery
08.2019 - 09.2020
- Emphasizing 9 years of exceptional success in reaching breakthrough sales goals while developing distinctive strategies for sales and business portfolio brand and product strategy using collaborative management techniques
- executed business planning and performance management for channel partners, including development and implementation of joint sales plans, local area marketing initiatives, staff training, and conducting productive meetings
- Created comprehensive sales forecasts and plans based on thorough market analysis, focusing on product and region. Analyzed competitive actions and promotional strategies to ensure strategic alignment. Reviewed sales initiatives for effectiveness and alignment with company goals. Established feasible expense guidelines to enhance operational efficiency of sales team.
- Surpassed volume and profit goals by cultivating partnerships with new and existing customers.
- Spearheaded brand promotion strategies, collaborating with creative agencies and executing experiential marketing to enhance brand visibility, customer acquisition, & market penetration.
- Developed and implemented product plans to enhance business performance across assigned regions. Formulated and executed successful go-to-market strategies for new product launches. Provided customer support to drive engagement and satisfaction in targeted markets.
- effective communicator with analytical team direction and workforce coordination skills
Business Development Executive
LOreal India Pvt. Ltd.
10.2016 - 08.2019
- Oversaw monthly business operations amounting to 1.3 crore, managing four distributors and a team of 12 sales representatives. Drove effective retail distribution with over 90% coverage while executing depth and width strategies in markets. Maintained strong connections with key retailers through strategic sales programs and promotional schemes. Planned and executed annual, monthly, and weekly business objectives to ensure excellence. Focused on enhancing brand presence by optimizing store space ahead of market competitors. Implemented pay-for-performance incentives for retailers to maintain budget efficiency. Forecasted monthly sales using L3M trends and seasonal insights for better inventory management. Trained team members based on specific skills identified through matrix evaluations.
Deputy Manager
Philips Lighting India Ltd
12.2013 - 10.2016
- Managed 90 lacs monthly business at Philips, specializing in energy-efficient lighting solutions. Oversaw complete sales operations for premium LED and CFL offerings. Reviewed daily and weekly sales reports to discern patterns and opportunities. Executed promotional schemes while ensuring adherence to company guidelines.
- Established robust connections with stakeholders to promote effective communication and project delivery.
- Oversaw cash intake and deposit records, enhancing accuracy and minimizing discrepancies.
Education
MBA/PGDM -
Sikkim Manipal University (SMU)
01-2008
B.A - Bachelor of Arts - undefined
Delhi University - Other
01-2005
Skills
Distribution Management
Modern Trade
Key Accounts
General Trade
Consumer Durables
FMCG
Personal Care
B2B Sales
OTHER PERSONAL DETAILS
- City: New Delhi
- Country: INDIA
Timeline
Territory Manager
Dabur india ltd ( Dabur real juice Food division )
01.2025 - Current
Area Sales Manager
VLCC Personal Care + Ustra Brand
01.2024 - 01.2025
Area Sales Manager
NYKAA D
09.2022 - 01.2024
Area Lead Manager
Udaan
10.2021 - 09.2022
Senior TSI
Reckitt Benckiser
09.2020 - 10.2021
Senior Sales Officer
Mars Wrigley Confectionery
08.2019 - 09.2020
Business Development Executive
LOreal India Pvt. Ltd.
10.2016 - 08.2019
Deputy Manager
Philips Lighting India Ltd
12.2013 - 10.2016
Senior Customer Executive
PepsiCo India Holdings Ltd. (Frito-lay Division)
05.2008 - Current
B.A - Bachelor of Arts - undefined
Delhi University - Other
MBA/PGDM -
Sikkim Manipal University (SMU)