Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Paresh Patel

Ahmedabad

Summary

Driven Area Sales Manager with 13+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.

Overview

13
13
years of professional experience
5
5
years of post-secondary education

Work History

Area Sales Manager

Cavitak Marketing Private Limited
2023.09 - Current
  • Handling Distribution business for IFB & Akabsishi in ahmedabad and gandhinagar.
  • Handing team of 3 sales officers.
  • Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.

Area Sales Executive

IFB Industries Limited
2021.05 - 2023.08
  • Handling 1 distributor and 85 MBO counters along with Key account Sales India, CSD - Gujarat with monthly 3 cr business volume
  • Handling team of 3 DSO and 85 CR/CSR team
  • Provided impactful sales training and motivated sales team members to drive revenue growth.
  • Monitored sales team performance, analyzed sales data, and reported information to area managers.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Analyzed sales data and kept up to date with market trends.

Key Account Manager

IFB Industries Limited
2018.07 - 2021.04
  • Managed LFR stores Croma/RD/VS of entire Gujarat, generating 3 cr monthly in new business and increasing existing account sales.
  • Utilized excel pivoting to create sales forecasts to target monthly, daily and yearly objectives.
  • Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.

Area Manager

IFB Industries Limited
2015.02 - 2018.06
  • Handling 53 direct dealers/MBO's of North Gujarat with revenue 9 cr annually
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
  • Directed workforce planning, customer retention and customer service management for multiple locations.

Area Sales Officer

IFB Industries Limited
2010.12 - 2015.01
  • Handling 45 direct dealers/MBO's of Ahmedabad/Gandhinagar with revenue 10 cr annually
  • Exceeded targets by building, directing, and motivating high-performing sales team.
  • Led targeted training programs to educate staff on product benefits and service capabilities.
  • Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.

Education

Secondary - Common

Karnavati High School
Ahmedabad
2000.07 - 2001.07

Higher Secondary - Fine Arts

Shivam Vidhyalay
Ahmedabad
2002.07 - 2003.07

Bachelor of Arts - Arts

Gujarat University
Ahmedabad
2003.07 - 2006.07

Skills

New Business Development

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Languages

Gujarati

Advanced

English

Intermediate

Timeline

Area Sales Manager

Cavitak Marketing Private Limited
2023.09 - Current

Area Sales Executive

IFB Industries Limited
2021.05 - 2023.08

Key Account Manager

IFB Industries Limited
2018.07 - 2021.04

Area Manager

IFB Industries Limited
2015.02 - 2018.06

Area Sales Officer

IFB Industries Limited
2010.12 - 2015.01

Bachelor of Arts - Arts

Gujarat University
2003.07 - 2006.07

Higher Secondary - Fine Arts

Shivam Vidhyalay
2002.07 - 2003.07

Secondary - Common

Karnavati High School
2000.07 - 2001.07
Paresh Patel