PAWAN JAISWAL
Senior Area Sales Manager
Summary
MBA aspirant with 9+ years of experience, currently an Area Sales Manager leading a team of 13. Proven track record in driving business goals and targets, improving key performance parameters, and excelling in individual contributor roles. Possesses strong growth analytical skills and business acumen.
Energetic and resourceful with proven track record in sales strategy and market analysis. Well-versed in leveraging data insights to drive sales growth and skilled in building strong client relationships. Committed to delivering impactful results by optimizing sales processes and team performance.
Overview
10
10
years of professional experience
9
9
Certifications
Work History
Senior Area Sales Manager
Swiggy
12.2018 - Current
- Have achieved 3 promotions in last 3 years (SM to Sr ASM)
- As an Senior Area Sales Manager overseeing a team of 13, my key responsibilities include :
- Team Leadership and Development: Lead, mentor, and motivate a team of 13 sales professionals to achieve and exceed sales targets
- Provide ongoing training and development to enhance team performance
- Strategic Sales Initiatives: Played a pivotal role in winning the COC, showcasing exceptional team performance and sales excellence
- Customer Funnel Optimization: Analyzed and improved customer funnel metrics to enhance conversion rates and increase traffic, resulting in substantial growth in the city's Gross Merchandise Value (GMV)
- Increased regional sales by developing and implementing strategic sales plans tailored to the local market.
- Market Analysis and Supply Building: Conducted thorough market analysis to identify gaps and opportunities
- Strategically built up supply to meet market demands, ensuring a competitive edge
- P0/P1 gaps were chased and onboarded which helped in improving market share
- Growth Strategies: Utilized both organic and inorganic growth levers to drive business expansion and market penetration
- Bridge parity in menu count, image and description coverage
- Initiated Build your own combo experiment at the city level
- Performance Metrics: Monitored and reported on key performance indicators (KPIs) to track progress, identify areas for improvement, and implement effective strategies for continuous growth
- Campus Engagement and Branding Activities: successfully established a partnership with the National Institute of Technology (NIT) in Jharkhand to serve as the title sponsor for their cultural festival, ensuring maximum visibility in and around the campus
- Secured Swiggy-branded gift vouchers from partner restaurants for distribution at the event
- Additionally, I executed comprehensive co-branding initiatives, including print advertisements (NPI, hoardings, packaging materials) and digital campaigns (digital display ads at malls, Swiggy-branded social media campaigns)
- These responsibilities have collectively contributed to significant sales growth, improved market presence, and the overall success of the sales team
- Established clear performance expectations for team members while offering support to help them achieve success.
- Conducted regular market analysis to stay ahead of competitors and exploit new opportunities for growth.
Regional Officer
Red Bus
02.2018 - 11.2018
- Managed assigned territory through effective distributor oversight
- Implemented tower-specific strategies to enhance site consumption and feeder performance
- Supervised 4 distributors servicing over 200 retail outlets
- Held accountability for distributor performance and service quality
- Identified and pursued new market opportunities for business expansion
- Increased LAPU (Primary & Secondary) through strategic distributor engagement
Territory Sales Manager
Bharti Airtel
02.2016 - 01.2018
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations
- Analyzed problems and worked with teams to develop solutions
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations
Internship
Bajaj Finserv
05.2015 - 07.2015
Education
Master of Business Management -
HVPM COET
09.2014 - 2016.06
Bachelor of Business - undefined
IMS COLLEGE
09.2011 - 2014.06
Higher Secondary School - undefined
MAHATMA FULE COLLEGE
Warud, MaharashtraSSCSupervised - undefined
N.T.R SCHOOL
Warud, MaharashtraSkills
- Territory Management
- Sales Analysis
- Business Analysis
Sales strategy execution
Competitive analysis
Territory management
Contract negotiations
Sales training
Key account growth
Sales presentations
Closing strategies
Sales team supervision
Accomplishments
- MAD (Made A Difference), Swiggy, 05/01/23
- MAD (Made A Difference), Swiggy, 01/01/23
- MAD (Made A Difference), Swiggy, 09/01/22
- MAD (Made A Difference), Swiggy, 04/01/24
- Act Like An owner, Swiggy, 12/01/20
- Strive For Excellence, Swiggy, 04/01/20
Certification
Made A Difference
Timeline
League Of Champions
01-2025
League Of Champions
10-2024
League Of Champions
07-2024
Made A Difference
04-2024
Made A Difference
05-2023
Made A Difference
01-2023
Made A Difference
09-2022
Act Like An Owner
12-2020
Strive For Excellence
04-2020
Senior Area Sales Manager
Swiggy
12.2018 - Current
Regional Officer
Red Bus
02.2018 - 11.2018
Territory Sales Manager
Bharti Airtel
02.2016 - 01.2018
Internship
Bajaj Finserv
05.2015 - 07.2015
Master of Business Management -
HVPM COET
09.2014 - 2016.06
Bachelor of Business - undefined
IMS COLLEGE
09.2011 - 2014.06
Higher Secondary School - undefined
MAHATMA FULE COLLEGE
SSCSupervised - undefined
N.T.R SCHOOL
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