Prakash H. Mogre
Pharmaceutical
Hyderabad,TG
Summary
An incisive professional with over 24 years of experience in Brand Marketing ,Strategic Planning, Project Management , Sales, Brand, Business Development, Key Account Management, Channel Management, vendor and Team Management, encompassing Pharmaceutical Marketing. Successfully managing sales/marketing operation, conceptualizing strategies for enhancing business growth. Proven record in retaining large accounts, expanding account revenue and initiating account opportunities through sustained interaction with major contacts. Believes that the more a company knows about a customer, the easier it is to sell to that customer. Highly focused and detail-oriented with an exceptional record of client service and revenue generation. Partnering with the Sales and Marketing departments to refine lead generation, analyse and report performance across campaigns, channels, and regions. Developing and executing strategic plan to achieve sales targets and expand our customer base. Ensured confidentiality of all appropriate documentation. Led the development of long-term relationships with new and existing clients through careful planning and value creation. An effective communicator with good interpersonal & presentation skills and abilities in forging business partnerships in the markets, leading specialized marketing teams and established beneficial relationships with key industry players.
Overview
30
30
years of professional experience
5
5
Languages
Work History
DGM Marketing
Biologicale Ltd .
Hyderabad
01.2012 - Current
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
DGM Marketing
Biological. E Ltd
01.2012 - Current
- Heading Marketing & Sales Team – Biological E “Neogyn” A division of Pediatric and Gynecology, Handling 52 Products Portfolio. Work directly with Sr.VP-Sales & Marketing to develop marketing plans and initiatives to increase sales, brand awareness, and to execute all marketing plans. Brand development, Conducting CME and New Launches. Made an Division of 40 Crs in 3 Years ,Managing 350 Team Members
- Heading Respiratory Group Portfolio, Vaccine Group, Anti-infective – COSCOPIN GROUP, Bett, and Berab & Anti-infective. Work directly with VP-Sales & Marketing to develop marketing plans and initiatives to increase sales, brand awareness, and to execute all marketing plans. brand development (Most Brands have grown by 20% as per ORG).
- Identified the non-performing potential brands which increased the sales from 90 crs to 164 crs in 5 years. Developed a long-term business plan for the brand that addressed product holes and profit estimates. Assisted with product forecasting, compiled data to measure the success of products in brand campaigns.
- Write creative briefs for print inputs and advertising including interactive ad media so that right message is delivered. Work with agencies in development layout and delivered under budget and on time, while reducing expenses. Work with Sr Sales Managers to ensure brand performs effectively in potential markets.
- Lead sales presentations and communicate value proposition to clients. Monitoring Client management & Client Portfolio. Lead branding initiatives through various communication channels in collaboration with sales, Marketing and Corporate Communications. Publish materials with quality and timelines.
- Manage materials to support branding initiatives. Management of media campaigns from the beginning to the end. Improving brand & credibility of the company’s product in the international market via - Continuous product promotion campaigns along with monitoring and ensuring the implementation of the same.
- Defining strategies to explore new international markets and generating higher revenues from the international sales. Maintaining and developing relationships with new & existing clients. Planning and coordinating with the team as well as various vendors for the timely delivery of orders.
- Obtain and analyse business requirements and document technical solutions. Develop, design and roll out new workflows requests. Highlight issues through feedback and recommend changes in workflows, procedures and service levels to meet customer needs and to ensure quality service at all times.
- Keep organization core team informed of task accomplishment, issues, and project status. Serve as a focal point to communicate and resolve interface and integration issues with other teams. Developing knowledge of existing and potential clients and ensuring business growth opportunities aligned to strategic plans.
Sr Product Manager
VERITAS Health Care Ltd
11.2009 - 01.2012
- Managed the entire Anti-infective product portfolio increasing the total turnover from 28crs to 72crs. Involved in preparation of Marketing plan, product promotion strategies. Worked in coordination with MD & VP-Sales & Marketing to develop marketing plans and initiatives to increase sales and to execute all marketing plans.
- Understand Product use-cases to a prioritized backlog. Write effective user stories with actionable wireframes for design & engineering teams, after understanding of customer feature requirements. Analyse the competitive landscape and integrate with customer-success focus for use-case assessment and prioritization.
- Developing marketing programs for new product offerings. Driving new feature development from start to finish write specs, work cross-functionally with the design our data team to launch features, analyse results, and make iterations. Playing a key role in Owning the strategy, roadmap, and KPI for product area.
- Preparing roadmaps for product features and ensure time to market is achieved by resource planning in advance. Take logical, data-driven decisions on product features which are influenceable on customer engagement & conversion. Take the ownership to take the next level by building a world-class product.
Product Manager Sales Administration - Exports Manager for Anticancer Range, Nutritional Health Care Products and Human Health and Hygiene Products
Uttara Biosciences P Ltd. VH group Company
02.2007 - 11.2009
- Directing cost centre of All India and ensuring profits after costs. Controlling delinquency through effective portfolio management. Liaising with Credit teams and route appropriate escalation matrix. Generate business analysis to track selling, identify key trends and maximize opportunities in the assortment in order to achieve continued growth and profitability. Identify and plan differentiated and impactful marketing strategies.
- Coordinate marketing & branding activities to raise awareness, generate leads and retain existing customers. Create appropriate & cost-effective public relation and media planning strategy conducting ongoing usability tests to gauge content effectiveness. Maintain relationships with stakeholder to originate business.
- Use the Customer Service KPIs dashboard to pilot the activity, monitor the performance of the team and communicate to the main stakeholders. Adhere to SOP’s and Company programs to ensure compliance to applicable laws and requirements, execute Company policies. Ensuring best of service to key accounts.
- Educate customer on Voice of Customer survey. Provide a fast and friendly check out experience. Engage customers on benefits of Rewards and complete enrolments. Develop new and work on existing growth strategy focused on product, solution sales & customer satisfaction. Manage sales cycles with stakeholders
- Perform analysis to determine opportunities in the market. Create strategic development and various road to market plans for acquiring new customers, create active sales pipeline and implementation, to build profitable business. Ensure all client needs are met and effectively manage any client concerns, escalating as needed
- NOTABLE ACCOLADES: Administered team size of 4 Zonal Managers across various locations India. Increased distribution by 14 new BM, A new direct Chanel headed by 2 Zonal Manager Manager, developed the business right from the Zero level. Handled business volume of 70 lakhs per month.
Territorial Business Manager
Astra Zeneca
12.2006 - 02.2007
- Identifying the customer actual need & promote the solution. Support sales team across country, setting up customer training, technical presentation etc. Selection the type of offer to be proposed based on business nature of customer. Market awareness (competitor landscape, offer, trends, price)
- Identifying the offer fit to specific Strategic Customer Segments. Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them. Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.
- Convert strategies into action by liaising with cross-functional leadership and drive the changes required. Collaboratively works with the team to develop an overall territory account plan in order to maximize opportunities and generate sales activity with customers, partners and publishers.
- Utilizes marketing related events, mailings and call campaigns to increase brand awareness and presence in the local market. Provides training to customers regarding software publisher contracts and optimal usage of agreements post-mortem. Facilitates all communications and reporting of customer transactions in territory.
- Identify new customers through strategic partners in an assigned geographic territory.
- NOTABLE ACCOLADES: Generation of business through Cardiologist and Physicians, Channel Partners. Supervised team of 4 FSO. Handled clients in Institutions like RubyHall, KEM, Jhangir Hospital, Poona Hospital, Birla Hospital, and Deenanath Mangesh Hospital etc.
Professional Service Officer
Pfizer India Ltd
06.2002 - 06.2006
- Managing entire business operation for Khammam District Andhra Pradesh; coordinating & communicating with clients, Channel Management, interacting with key decision-makers in leading institutional accounts to get the product approved and achieve preferred vendor status for participation in the tendering processes.
- Devise long term branding strategy to help slice stand out in an increasingly cluttered market. Plan and drive regular marketing campaigns to meet various business & brand objectives. Write compelling briefs that cut through all the noise and inspire creative teams to come up with the most memorable communication.
- Liaise with in-house team like advertising and influencer agencies to assess advertising assets and push teams to higher standards of creative excellence. Work with cross-functional teams to ensure the successful delivery. Account management leading the accounts for allocated accounts ensuring business objectives
- Execute customized account plan with an objective to increase the revenue and market share for select strategic partner accounts. Identify the strategic opportunities for capabilities through a strong understanding of the business requirements.
- Responsible for business development, negotiation and signing of proposals by working closely with internal stakeholders and relationship with strategic partner executives. Proactively educate organization on market development and partner opportunities. Captured business from competition by influencing opinion leaders.
- NOTABLE ACCOLADES: Accredited with Team Award for the best performance for DAXID for consistent performance & enhancement of business. Increased business from 4 lacs per month to a tune of 9.5 lacs per month, with addition of new key accounts and institutions. Achieved 125% of targets year after year during the tenure. Secured a major order of 5.5 lacs from Singareni Collieries during the tenure.
Business Development Manager
Zydus Cadila, Pune
05.2000 - 08.2002
- Directing overall business operation of the Pune region, sales forecast, increasing revenue market share, Strategy Planning, Liaison with well-established organizations, Product/Branch Promotions etc. Supervising activities regarding distributor offers and discounts to ensure market penetration.
- Use sales forecasting or strategic planning to ensure the profitability of service lines while analyzing business developments and monitoring market trends. Direct daily operations spanning business development, site feasibility analysis, project proposal development, contract negotiation, and project management.
- Prepare the Business Development plan and oversee all elements of marketing activity to ensure alignment and achievement of objectives. Plan revenue generating and profile-raising events that support new business development and renewals. Monitor sales statistics to determine business growth potential using standard measurements which focus on actual sales, profitability, and growth percentage within the business unit.
- NOTABLE ACCOLADES
- Productively attained Sales turnover of Rs. 120.38 lacs for the year ending Mar’03.
- Achieved 112% target for the year ending Mar’02.
- Noteworthy role in acquirement of excellent market share in a highly competitive market and established Zydus cadila brands as the most leading brands at Pune. Handled key clients and Institutions in Pune.
- Captured a market share of more than 60%, besides exploring untapped market ahead of competition and increased the market size to 25 lacs. Handled operations in the assigned territory of Pune.
Balaji Medical And Drug Store
Pune
12.1998 - 05.2000
Suraj Medical And Drug Store
Pune
07.1996 - 12.1998
Education
No Degree - Artificial Intelligence
Startup India
Hyderabad, India 04.2001 -
Diploma - Data Science
IBM & SGIT, Steinbeis University, Germany
Project Management
IIM Indore
01-2021
Brand Management
IIM Ahmedabad MICA
01-2021
Corporate Communication Distance Education
Narsimongi
01-2020
MSc - Yoga
Maharishi Yoga Institute Hyd
01-2020
BSc - Yoga
Maharishi Yoga Institute Hyd
01-2019
MBA - undefined
Shri. Kavita College, Khammam (A.P)
01-2004
B.Pharm - undefined
Bhartiya Vidyapeeth
Pune01-2000
Skills
Sales & Marketing
Sales Operation
Revenue Generation
Market & Competitive Analysis
Product Promotions & Launches
Budgeting & Forecasting
Inventory Management
Territory Management
Lead Generation
Digital Marketing
Strategic Sales & Account Planning
Sales Presentations
CRM Negotiation & Closing Activities
Revenue & Profit Growth
Productivity & Performance Improvement
Product Research & Evaluation
Cross Selling and Up Selling
B2B & B2C
Brand Management
Export Operations
Brief Highlits
The following are some highlights of my experience:
Point No 1 - Have 24 Years Of Experience In Sales and Brand Management Heading 3 Division since 14 Years in Biological E Limited , Company Moved From 30 Crs to 500 Crs in last 14 years .
Point No 2- Launch 100 Brand and Created 10 Brands more than 20 Crs.
Point No 3 Project Handling- IIM Indore
Point No 4 - Brand Marketing - IIM Ahmedabad ( MICA)
Point No 5 - Corporate Communication-Narsimongi .
Point No 6- Pursuing Diploma in Data Science from IBM & SGIT, Steinbeis University, Germany ( Power BI, TABULE,SQL R, Python)
Point No 7- Certified AI Professional From Startup India
Timeline
DGM Marketing
Biologicale Ltd .
01.2012 - Current
DGM Marketing
Biological. E Ltd
01.2012 - Current
Sr Product Manager
VERITAS Health Care Ltd
11.2009 - 01.2012
Product Manager Sales Administration - Exports Manager for Anticancer Range, Nutritional Health Care Products and Human Health and Hygiene Products
Uttara Biosciences P Ltd. VH group Company
02.2007 - 11.2009
Territorial Business Manager
Astra Zeneca
12.2006 - 02.2007
Professional Service Officer
Pfizer India Ltd
06.2002 - 06.2006
No Degree - Artificial Intelligence
Startup India
04.2001 -
Business Development Manager
Zydus Cadila, Pune
05.2000 - 08.2002
Balaji Medical And Drug Store
12.1998 - 05.2000
Suraj Medical And Drug Store
07.1996 - 12.1998
Diploma - Data Science
IBM & SGIT, Steinbeis University, Germany
Project Management
IIM Indore
Brand Management
IIM Ahmedabad MICA
Corporate Communication Distance Education
Narsimongi
MSc - Yoga
Maharishi Yoga Institute Hyd
BSc - Yoga
Maharishi Yoga Institute Hyd
MBA - undefined
Shri. Kavita College, Khammam (A.P)
B.Pharm - undefined
Bhartiya Vidyapeeth