Prashant Shinde
Summary
I have 14+ years of FMCG experience across General Trade and Modern Trade. I have worked with leading brands like HUL, Mondelez,Epigamia and Lactalis India. contributing to product launches, sales (primary–tertiary), BTL activation, and trade marketing. I also helped scale distribution by transitioning from direct supply to a distributor network.
I have built and strengthened sales infrastructure in Mumbai and Pune as an Area Sales Manager at Akshayakalpa Organic.I serve as an Area Sales Manager at Lactalis India, overseeing the entire Mumbai region for fresh Dairy Products.Currently I am working in Haribol Food Pvt Ltd for Mumbai location.
Overview
17
17
years of professional experience
Work History
Area Sales Manager-General Trade
Haribol Food Pvt Ltd
Mumbai
2026.02 - Current
- Handling General Trade operations across the Mumbai region.
- Driving primary and secondary sales through an extensive distributor network.
- Managing distributor appointments, outlet expansion, and market penetration.
- Leading a team of Sales Officers to ensure SKU availability and excellent in-store execution.
- Driving sales of Ghee,Oils, Honey, Spreads, and other FMCG products.
- Planning and executing trade schemes, retailer engagement, and market activation programs.
- Expanded distribution by onboarding Chain Outlets, premium outlets, and leading supermarkets across Mumbai.
- Built the GT business from ₹0 to ₹17 lakh monthly sales within 6 months.
Area Sales Manager-General Trade
Lactalis India Pvt Ltd
Mumbai
2024.07 - 2026.01
- Overseeing General Trade sales operations for Fresh Dairy products across Mumbai region.
- Driving sales & distribution for curd, paneer, butter, flavor milk & fresh dairy SKUs.
- Ensuring GT execution standards & achieving monthly KPIs.
- Scaled volume from 2,900 LPD (July ’24) to 5,200 LPD currently.
- Grew flavoured milk from 3 tonnes/month to 14 tonnes/month in 7 months.
Area Sales Manager -Mumbai and Pune (GT+MT)
Akshayakalpa Organic Pvt Ltd
2023.07 - 2024.06
- Oversee end-to-end sales and distribution operations for a diverse portfolio of organic dairy products, including Cheese, Paneer, Ghee, UHT Milk, Buttermilk, and Butter, within the Mumbai and Pune regions.
- Develop and implement strategic sales plans to achieve revenue targets and increase market share across multiple channels, including Modern Trade, General Trade, Wholesale, Canteens, and Cafes.
- Lead a high-performing sales team, providing direction, support, and training to drive performance excellence and ensure alignment with organizational goals.
- Cultivate and maintain strong relationships with key stakeholders, including retailers, distributors, and channel partners, to enhance brand visibility and penetration in the market.
Territory Sales Manager -Mumbai- General Trade
Drums Food Pvt Ltd -Epigamia
2019.04 - 2023.06
- To formulate the sales plan and distribution of the product by channel and sales force to ensure achieving the sales target.
- To handle overall sales and distribution of products currently available and initiate activities for new product launches by leading the sales teams.
- Responsible for handling external stakeholders like retailers, agencies, wholesalers, etc. ensuring order taking, delivery of orders, collection, and stakeholder satisfaction.
- Appointment of distributors and ensure their performance and contribution to business outcomes. To be responsible for providing a periodical report to his regional head and to the management for the area with analysis of the performance of the product, team, and stockholders and suggest the initiatives and support required for achieving the said targets.
Trade Marketing Executive - Modern Trade & General Trade
Drumsfood Pvt Ltd -Epigamia
2017.09 - 2019.03
- Providing guidance, support, and training to sales team members within the area.
- Work along with HR in manpower availability, the discipline of the team, training and performance reviews, Building a strong sales team, and keeping them trained and motivated to achieve the sales objectives.
- These include effective sales training, sales system implementation, designing new product launches, and strategies, mentoring and coaching the Team.
- Driving sales through mentoring and guiding a team of sales promoters and Team Leaders.
- Tracking sales target vs achievement, identifying the gaps, and taking necessary action to bridge those gaps.
- Assessing the competitor activities in the retail stores and identifying potential areas of improvement.
Area Manager-Modern Trade (Mumbai-Pune-Ahmedabad)
Mondelez International-Cadbury(CPM India Pvt Ltd)
2016.07 - 2017.08
- Drove sales across major modern trade accounts, maintained brand awareness, and educated consumers through live events.
- Ensured optimal visibility at retail through strategic placements like floor stacks, endcaps, and billing counters.
- Trained sales staff on product knowledge and retail discipline to enhance consumer engagement.
- Handled 35 sales staff and 4 team leaders across Mumbai, Pune, and Ahmedabad.
Field Marketer- Modern and General Trade (Food Division)
Hindustan Field Services -Unilever
2010.04 - 2016.06
- Handling sales team of 5 DSR and 45 Brand promoters promoting the products of Hindustan Unilever ltd in General Trade and Modern Trade.
- Facilitated successful product launches in General Trade by coordinating strategies and execution.
- Cultivated strong relationships with channel partners to enhance collaboration and drive sales growth. with channel partners to maximize sales.
- Monitored sales team performance and motivated members to achieve higher sales targets.
- Continuous and periodical analyses (Qualitative & Quantitative) of various market aspects that directly or indirectly affect the sales and Overall performance of the team. Reporting red flags if any concerning sales performance.
Education
PGDM-Marketing -Pursuing
We School
Mumbai2026-07
Batchelor of Commerce
Nashik University
Mumabi2013-12
Skills
- Business goals achievement
- Sales Infra Building
- GT & MT Execution
- Distributor Management & Market Expansion
- Trade Marketing
- Team Leadership
- Product Launch Execution
Projects And Initiatives
- Successfully launched products in General Trade with HUL-Cadbury
- Launched Epigamia Milkshake across 1200+ GT stores in the territory
- Implemented strategies resulting in increased sales and beating competitors within a short period.
- Doubled sales revenue within one year of taking charge of a new territory(Epigamia)
- Successfully launched entire product ranges in 200+ outlets in Mumbai within the first 3 months at Akshayakalpa Organic Pvt Ltd.
- Achieved sales of 1 lac within the first 1.5 months in Haiko S Market Powai with zero RTV (Akshayakalpa)
- Built the GT Business from Zero to 17 lac within a 6 month in Haribol.
Personal Information
Date of Birth: 12/07/87
Languages
- English
- Hindi
- Marathi
Timeline
Area Sales Manager-General Trade
Haribol Food Pvt Ltd
2026.02 - Current
Area Sales Manager-General Trade
Lactalis India Pvt Ltd
2024.07 - 2026.01
Area Sales Manager -Mumbai and Pune (GT+MT)
Akshayakalpa Organic Pvt Ltd
2023.07 - 2024.06
Territory Sales Manager -Mumbai- General Trade
Drums Food Pvt Ltd -Epigamia
2019.04 - 2023.06
Trade Marketing Executive - Modern Trade & General Trade
Drumsfood Pvt Ltd -Epigamia
2017.09 - 2019.03
Area Manager-Modern Trade (Mumbai-Pune-Ahmedabad)
Mondelez International-Cadbury(CPM India Pvt Ltd)
2016.07 - 2017.08
Field Marketer- Modern and General Trade (Food Division)
Hindustan Field Services -Unilever
2010.04 - 2016.06
PGDM-Marketing -Pursuing
We School
Batchelor of Commerce
Nashik University