PRASHANT SINGH
Summary
Marketing leader with 12+ years of experience in 360-degree marketing across Indian conglomerates and multinational corporations. Proven expertise in ATL/BTL marketing, retail and trade marketing, digital campaigns, and successful product launches. Strong track record of enhancing brand visibility and driving growth through strategic planning and data-driven decision-making. Seeking senior marketing roles that demand comprehensive oversight and measurable business outcomes.
Overview
14
14
years of professional experience
Work History
MARKETING MANAGER
Hypro Engineers
Pune
12.2024 - 09.2026
- Led ownership of annual and quarterly marketing planning — translating business growth targets into executable strategy and campaign direction.
- Planned and executed ATL and BTL marketing initiatives across markets.
- Developed and executed Marketing communication strategy for Hypro’s process engineering solutions, crafting narratives around energy optimisation and sustainable industrial practices for B2B audiences.
- Authored thought leadership content — PR, blogs, Newsletters, case studies, and testimonials — highlighting the environmental and operational efficiency benefits of Hypro’s solutions, positioning the brand as a responsible industrial partner.
- Maintained dashboards and monitored campaign performance to evaluate marketing effectiveness.
- Managed corporate messaging across digital and print channels, ensuring consistent communication of energy-saving value propositions to prospects and partners.
- Planned, organised, and managed exhibitions, trade shows, promotional events, print and digital advertising campaigns, and other brand communication initiatives
- Led a 3 member marketing team, setting clear priorities, reviewing campaign and content output, and ensuring on-time delivery.
- Improved enquiry-to-meeting conversion by ~15–20% via sales enablement collaterals.
- Coordinated with external creative and digital agencies on campaign briefs and deliverables, achieving marketing cost optimisation through structured vendor evaluation.
- Managed marketing budgets effectively, aligning resources with strategic priorities.
- Owned creation and management of marketing assets across internal and external channels.
MARKETING MANAGER
LG Electronics India Pvt. Ltd.
Pune
03.2023 - 12.2024
- Drove 10–15% improvement in walk-in traffic through effective retail ATL/BTL campaigns.
- Planned and executed retail activation programs to drive customer engagement, product visibility, and brand presence across retail outlets.
- Plan & execute retail visibility initiatives including in-store branding, merchandising, POSM deployment, shop-front branding, and promotional activations for 250–350 outlets, enhancing brand presence.
- Coordinated with dealers, agencies, and vendors to ensure timely execution of retail activation and visibility programs.
- Monitored retail execution and competitor visibility to identify opportunities for improving brand presence and customer experience.
- Plan product launches with 15–20% uplift in store-level campaign effectiveness.
- Tracked competitors’ visibility, offerings, and promotions to inform strategic decisions.
- Ensured optimal branding and visibility in-store and at shop fronts.
- Opens with a dedicated regional communications bullet — localising national brand narratives for Maharashtra and West India
- Prepared and executed comprehensive marketing calendar to align initiatives.
- Tracked and analysed campaign performance across retail and channel activations, using customer engagement, visibility, and sales indicators to improve marketing effectiveness.
- Managed B2B marketing initiatives for LG’s SAC Division, supporting business communication, customer engagement, and market development activities.
- Own trade fair and exhibition planning, coordinating execution for B2B and Retail channels.
- Developed and executed B2B marketing initiatives for the SAC business, supporting product communication, customer outreach, and channel engagement.
- Coordinated with sales and business stakeholders to execute B2B marketing activities and communicate product value propositions to customers and channel partners.
MARKETING MANAGER
Eureka Forbes Ltd.
Pune
06.2016 - 03.2023
- Oversaw BTL and ATL activities to enhance brand visibility and market presence across direct, retail, service & B2B (Water & Cleaning) channels.
- Executed CRM initiative, impacting 2,000-3,000 consultants with engagement uplift of 15-20%.
- Directed trade marketing efforts for MT, GT, AF, and direct sales channels.
- Measured retail activation and campaign performance through footfall, customer engagement, visibility, and sales indicators to assess marketing effectiveness & driving regional sell-out growth of 8-12% YoY.
- Tracked and analysed campaign performance across retail and channel activations, generating insights to improve marketing effectiveness and execution.
- Plan & Execute for Trade fairs & Exhibitions for B2B & Direct channels.
- Monitored key performance indicators for retail activation and visibility initiatives to evaluate campaign impact and identify areas for improvement.
- Owned evaluation of campaign and activation performance to guide data-driven marketing decisions..
- Used campaign performance insights to drive customer engagement and brand visibility.
- Implemented branding and merchandising strategies for retail outlets and business partners.
- Developed and ran marketing calendars using data for actionable strategic insights.
- Identified cross-sell and upsell opportunities to grow revenue from existing database.
- Created regional-language content for print and digital channels with consistent messaging.
- Owned the full regional communications mandate for the west region.
- Coordinated event management for dealer business and partner meets with competitor analysis.
MARKETING EXECUTIVE
ATHA Media Services LLP
Pune
11.2012 - 05.2016
- Executed brand awareness and promotional campaigns to elevate company visibility.
- Designed engaging activities to enhance brand recognition and drive consumer interest.
- Organized promotional presentations to effectively communicate brand value propositions.
- Prepared marketing reports through data collection, analysis, and summarization.
- Maintained promotional materials to support branding initiatives and marketing efforts.
Education
MBA - Marketing
CSVTU University
Bhilai01-2012
BBA -
Devi Ahilya Vishwavidyalaya
Indore01-2009
General
SSC
Bhilai, CT01-2004
HSC - Commerce
CBSE
Bhilai, CT01-2006
Skills
- ATL / BTL Campaign Management
- Retail & Trade Marketing
- Brand Visibility & Merchandising
- Product Launch Campaigns
- Go-to-market (GTM) strategy
- Event management
- Data analysis
- Digital marketing
- Content creation
- Corporate Communication
- Event Management
- Vendor & Agency Management
- Budget Planning & Cost Control
- CRM & Marketing Automation
- Market & Competitor Analysis
- Event planning and execution
- Customer engagement
Timeline
MARKETING MANAGER
Hypro Engineers
12.2024 - 09.2026
MARKETING MANAGER
LG Electronics India Pvt. Ltd.
03.2023 - 12.2024
MARKETING MANAGER
Eureka Forbes Ltd.
06.2016 - 03.2023
MARKETING EXECUTIVE
ATHA Media Services LLP
11.2012 - 05.2016
MBA - Marketing
CSVTU University
BBA -
Devi Ahilya Vishwavidyalaya
HSC - Commerce
CBSE
General
SSC