Abhishek Kesarkar
Business Manager
Mumbai
Summary
Results-driven Programmatic & Ad Operations Business Manager with over 5 years of experience leading end-to-end digital campaign execution for high-profile global brands. Proven track record in managing high-budget regional campaigns (Singapore & Malaysia markets), optimizing for complex client KPIs ($OTR$, Frequency, CTV, CPM), and leading cross-functional teams. Expert in navigating the Google Marketing Platform ecosystem (CM360, DV360) and multi-ad-serving environments to transform underperforming operations into high-yielding digital strategies
Overview
5
5
years of professional experience
Work History
Business Manager
Publicis Groupe
05.2024 - Current
- Regional Campaign Management: Lead and independently manage end-to-end digital advertising strategies and execution for top-tier global accounts, including P&G, ITC, Delhivery, ICICI, and Emami.
- International Market Execution: Spearhead high-budget programmatic campaign execution and deployment specifically tailored for the Singapore and Malaysia markets under the P&G portfolio.
- KPI Optimization: Drive campaign performance to consistently achieve and exceed client-specific KPIs, focusing closely on On-Target Reach ($OTR$), Frequency capping, CTV delivery, and CPM efficiency.
- Stakeholder Alignment: Act as the primary strategic liaison for media planners, delivering regular campaign status updates, troubleshooting blockers, and aligning execution with high-level media objectives.
- Technical Supervision: Oversee the specialized ad operations team, managing the full lifecycle from tracking setup, custom event tagging, and bulk uploads to final reporting across CM360 and Flashtalking.
- Account Onboarding: Direct the seamless onboarding of new client accounts, establishing advertisers, campaign taxonomies, trafficking protocols, and reporting workflows.
Ad Operations Specialist
Logicserve Digital
12.2022 - 05.2024
- Performance Enhancement: Optimized multi-channel ad campaign performance by extracting actionable data insights and implementing strategic technical adjustments.
- End-to-End Execution: Managed full-funnel operations from trafficking setups to generating Monthly Business Review (MBR) and Quarterly Business Review (QBR) reports for executive stakeholders.
- Team Mentorship: Contributed directly to department scalability and success by mentoring, training, and providing technical guidance to junior ad operations team members.
Senior Process Executive
Paragon Digital Service
01.2021 - 12.2022
- Quality Assurance & Trafficking: Executed high-volume campaign trafficking, stringent quality assurance (QA) protocols, and complex data verification workflows across CM360, GAM, SA360, and DV360.
- Auditing & Governance: Compiled comprehensive monthly audit reports to ensure compliance and accuracy across active placements.
- Task Management: Spearheaded daily workflow and task delegation for the operational execution team, ensuring all client deliverables hit strict deadlines.
Education
PGDM - Media And Entertainment
MET Institue of Mass Media
Mumbai 04.2001 -
Bachelor of Arts - Mass Media
Maharshi Dayanand College
Mumbai, India 04.2001 -
Skills
CORE COMPETENCIES
- Ad Tech & Platforms: Campaign Manager 360 (CM360), Display & Video 360 (DV360), Google Ads, Flashtalking, Google Ad Manager (GAM), Search Ads 360 (SA360), Google Tag Manager (GTM)
- Data & Analytics: Looker Studio, Campaign Tracking, Post-Campaign Reporting, Auditing, Verification
- Campaign & Strategic Management: Media Plan Execution, Strategic Planning, Account Onboarding, KPI Optimization ($OTR$, CTV, Frequency, CPM)
- Leadership & Communication: Team Building, Stakeholder Alignment, Client Relations, Mentorship & Training
Timeline
Business Manager
Publicis Groupe
05.2024 - Current
Ad Operations Specialist
Logicserve Digital
12.2022 - 05.2024
Senior Process Executive
Paragon Digital Service
01.2021 - 12.2022
PGDM - Media And Entertainment
MET Institue of Mass Media
04.2001 -
Bachelor of Arts - Mass Media
Maharshi Dayanand College
04.2001 -