Dynamic Cluster Head with proven success in channel sales management, B2B strategy development, and e-commerce operations. Known for driving profitability through data analysis and cross-functional team coordination.
Overview
19
19
years of professional experience
Work History
Cluster Head
Reliance Retail
Indore
01.2021 - 12.2023
Managed e-commerce operations for fashion and lifestyle segments across the cluster.
Oversaw B2B fashion and lifestyle business initiatives to drive profitability.
Expanded outlet base through retailer app onboarding strategies.
Directed gross and net revenue generation efforts for maximum financial performance.
Led onboarding processes for outlets, ensuring compliance with operational requirements.
Supervised team of 10 TSMs and 90 SOs to enhance productivity and morale.
Analyzed segmented sales data per retailer to uncover growth opportunities.
Implemented monthly and quarterly promotional schemes to boost retailer engagement.
Developed strategic plans to drive business growth and market presence.
Analyzed market trends to identify opportunities for product expansion and innovation.
Worked closely with senior management to provide timely updates on key performance indicators.
Developed and implemented strategies to increase operational efficiency of the cluster.
Conducted regular meetings with team members to review progress and identify areas for improvement.
Analyzed data from multiple sources to identify key trends, insights, and opportunities for improvement within the cluster.
ZSM (State head)
Airtel
01.2020 - 01.2021
Managed channel sales for prepaid and DTH businesses, strengthening market presence.
Recruited and trained direct sales teams to enhance performance.
Increased customer market share for prepaid business through targeted strategies.
Boosted prepaid revenue by implementing effective sales initiatives.
Promoted My Airtel APP downloads to expand user base.
Sold digital products, including Amazon Prime Membership and Airtel TV, to customers.
Established Airtel store presence in all target towns to improve accessibility.
Collaborated with cross-functional teams to optimize product offerings.
ZSM (Sr Manager)
Airtel
01.2017 - 01.2020
Managed 81 direct and indirect sales forces to enhance market penetration.
Monitored team productivity, ensuring alignment with company goals.
Achieved market share surpassing JIO and VODA IDEA in initial territory.
Promoted products through strategic activities at stations, markets, factories, and buildings.
Analyzed customer segments to tailor suitable product offerings.
Maintained existing customer base, fostering regular business through superior service.
Executed team engagement initiatives to cultivate a passionate work culture.
Oversaw network development, focusing on quality and product visibility.
ZSM (Manager)
Airtel
01.2014 - 01.2017
Managed team of 8 Territory Managers, 28 ISPs, and 98 FSEs to enhance performance.
Conducted targeted promotional activities tailored to diverse customer requirements.
Oversaw business segments including Revenue, Airtel Money, and data services.
Drove brand building initiatives through effective merchandising strategies for Airtel Brand.
Developed business opportunities in the area via channel sales initiatives.
Executed rural and urban business realignment strategies for increased revenue.
Launched 3G services across territory to expand service offerings.
Expanded distribution network from 9 distributors to 24, significantly boosting reach.
Assistant Manager
Airtel
01.2012 - 01.2014
Responsible for Distribution Setup and business delivery.
Handling 2 TL and 17 FSE.
Conducting Promotional activities for different kinds of customers as per their different requirements.
Maintaining existing customer for regular business and increasing their usage by providing better service and offers.
Handling 2 Distributors and 2Cr PM Revenue.
Increase DATA product sales in the area.
Launched New segmented products as per migrate and urban customers.
Increased CUSTOMER MARKET SHARE from 18% to 23%.
Assistant Manager
Videocon Telecommunications
01.2009 - 01.2012
Successfully launched Videocon Telecommunication startup, establishing a robust distribution channel from scratch.
Developed and implemented distribution strategies, including route planning and retail mapping.
Identified and appointed distributors to cover designated territories effectively.
Drove sales growth through new customer acquisition and recharge revenue generation.
Executed targeted handset bundled offers via select dealerships to enhance market reach.
Achieved successful rollout of handset bundled offers, increasing customer engagement.
Reported directly to Zonal Sales Manager and Zonal Business Manager for performance tracking.
Managed merchandising, visibility, and promotional activities to boost product presence.
Territory Sales Manager
LoopMobile
01.2007 - 01.2009
Successfully launched DAS KA GANG product, achieving 4,000 subscribers in five days.
Managed team of 2 ATMs, 16 sales representatives, and 14 merchandising personnel.
Achieved sales targets for customer base and turnover through strategic initiatives.
Increased customer base and revenue by implementing effective promotional strategies.
Generated competitive intelligence to inform company decision-making processes.
Monitored distributor inventory to ensure compliance with established norms.
Ensured quality of service across designated area, maintaining high standards.
Reported directly to Sales Manager and Prepaid Head on performance metrics.
Senior Executive
Ajanta Ltd
01.2005 - 01.2007
Managed channel sales and corporate sales to drive revenue growth.
Established institutional sales channels and maintained comprehensive database.
Resolved distribution retail channel issues while achieving sales targets.
Negotiated optimal exhibition stall placements to maximize visibility.
Oversaw stall selection, branding, display, and product demonstrations at exhibitions.
Contributed as active member of marketing committee to develop and implement promotional strategies.
Directed corporate sales through distribution channel and B2B initiatives.
Ensured timely delivery of products and closure of sales deals.
Education
MBA - Marketing Management
Pune University
Pune
01.2021
Diploma in International Business - International Business Management
Symbiosis School of International Business
Pune
05-2025
B.Com - Taxation
GS College of Commerce & Economics
Jabalpur
01.2002
Skills
Channel sales management
B2B strategy development
E-commerce operations
Retailer onboarding
Sales data analysis
Business growth strategy
Cross-functional team coordination
Cross-functional coordination
Product launches
Team building
Problem-solving
Revenue generation
Team leadership
E-commerce strategies
Business development
Market penetration analysis
Sales strategy development
Market planning
Channel network optimization
Business operations management
Data analysis
Hobbies and Interests
Travelling
Watching movies
Listening to music
Personal Information
Date of Birth: 10/01/82
Gender: Male
Marital Status: Married
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Cluster Head
Reliance Retail
01.2021 - 12.2023
ZSM (State head)
Airtel
01.2020 - 01.2021
ZSM (Sr Manager)
Airtel
01.2017 - 01.2020
ZSM (Manager)
Airtel
01.2014 - 01.2017
Assistant Manager
Airtel
01.2012 - 01.2014
Assistant Manager
Videocon Telecommunications
01.2009 - 01.2012
Territory Sales Manager
LoopMobile
01.2007 - 01.2009
Senior Executive
Ajanta Ltd
01.2005 - 01.2007
MBA - Marketing Management
Pune University
Diploma in International Business - International Business Management