Raghav Verma
Delhi
Summary
Digital marketing expert with 6 years at Omnicom Media Group, specializing in strategic planning and client servicing. Successfully managed high-impact campaigns for Tata Motors, earning the Meta All-Star Award 2023. Proficient in media planning and team leadership, consistently achieving KPIs and fostering innovative partnerships.
Overview
6
6
years of professional experience
Work History
Group Head- Digital Planning
OMD, Omnicom Media Group
Gurugram
10.2024 - Current
- Led launch of Harrier.ev in June 2025, increasing brand visibility.
- Spearheaded marketing initiatives for Tata Motors' electric vehicles, boosting brand engagement since January 2025.
- Executed performance and awareness campaigns for Tata Motors' EV nameplates.
- Secured consolidated marketing pitch for Tata Motors, enhancing strategic positioning from July to October 2024.
- Managed client servicing and operations for electric vehicle segment, ensuring high satisfaction levels.
- Retained passenger vehicle business for Tata Motors at OMD through strategic client engagement.
Manager - Digital Planning
OMD, Omnicom Media Group
Gurugram
04.2022 - 09.2024
- Managing the marketing business for Tata Motors' passenger vehicles.
- Planning and executing digital performance and awareness campaigns, aligning with client objectives through developed media strategies.
- Contributed to key launches at Tata Motors by planning and managing Altroz iCNG twin cylinder (2023), Nexon facelift (2023), Harrier, Safari facelift (2023), and CURVV launch (2024).
- Involved in creating a unique strategy with new innovations for key launches, managed partnerships with diverse media agencies.
- Ensuring campaigns are tracked and measured based on targeted KPIs.
- Providing guidance to the execution team on planning, operations, and optimization of digital campaigns.
- Winner of the Meta All-Star Awards'2023 for the moment marketing campaign for Tata Punch in the IPL.
Senior Executive - Digital Planning
PHD, Omnicom Media Group
Gurugram
04.2021 - 03.2022
- Managing and Planning for media campaigns for Reckitt home and hygiene products.
- Leading and optimizing digital awareness campaigns across Meta, DV360 and also Direct Buy campaigns.
- Developed and executed media plans targeting key demographics effectively.
- Monitored and analyzed campaign performance metrics to ensure delivery against set targets, making data-driven adjustments as necessary.
- Played an integral role in the launch and promotion of significant campaigns, including Harpic's 'Mission Paani' initiative in 2021, focusing on water conservation and hygiene awareness.
- Collaborated with various departments to manage forecasting, budgeting, and financial tracking, ensuring seamless campaign execution and resource allocation.
Management Trainee
PHD, Omnicom Media Group
Gurugram
01.2020 - 03.2021
- Managing the execution of media campaigns for Reckitt and Eicher Motors.
- Oversee campaign setups on Meta and DV360, ensuring seamless integration and execution.
- Implement continuous campaign optimizations to achieve and surpass predefined KPIs.
- Manage the timely delivery of performance reports, maintain financial trackers, and ensure the efficient delivery of creative assets.
- Facilitate effective time management with clients, ensuring on-time reporting, recommendations and learnings.
Education
Driving Digital Marketing Strategy - Digital Marketing Strategy
INSEAD BUSINESS SCHOOL
New Delhi03.2023
MBA - Media Management
Cardiff University
Cardiff, UK09-2019
Bachelors of Journalism And Mass Communication - Journalism And Mass Communication
Kasturi Ram College, GGSIPU
Delhi06.2018
High school or equivalent -
St. Xavier's Senior Secondary School
New Delhi03.2015
Skills
- Client servicing and media planning
- Multitasking abilities
- Time management
- Strategic planning
- Problem solving
- Leadership and supervision
- Presentation and communication skills
Accomplishments
- Meta All Star Awards - 2023
- EMVIES 2022 - Best Media Innovation, Digital
- Maddies 2023 - Best Use of Mobile Technology
- Fast Forward Award for Pace - OMG Conference, Goa - 2025
Timeline
Group Head- Digital Planning
OMD, Omnicom Media Group
10.2024 - Current
Manager - Digital Planning
OMD, Omnicom Media Group
04.2022 - 09.2024
Senior Executive - Digital Planning
PHD, Omnicom Media Group
04.2021 - 03.2022
Management Trainee
PHD, Omnicom Media Group
01.2020 - 03.2021
Driving Digital Marketing Strategy - Digital Marketing Strategy
INSEAD BUSINESS SCHOOL
MBA - Media Management
Cardiff University
Bachelors of Journalism And Mass Communication - Journalism And Mass Communication
Kasturi Ram College, GGSIPU
High school or equivalent -
St. Xavier's Senior Secondary School