RAGHAVENDRA REDDY
Summary
Dynamic sales leader with a proven track record at TATA PLAY LTD, elevating market share by 5%. Expert in sales strategy development and execution, fostering team growth through mentoring and training. Skilled in market analysis and customer relationship management, driving distribution expansion and achieving significant business growth through innovative initiatives and collaborative leadership.
Overview
14
14
years of professional experience
Work History
General Manager - Sales
TATA PLAY LTD
Salem
06.2017 - Current
- Elevating market share in TN WEST from 22% to a rise of 27%.
- Strategized monthly and quarterly targets for the team.
- Delivering the sales target by executing the distribution strategy at the channel partner level.
- Spearheaded the recruitment of distributors and dealers, successfully driving business for the company.
- Ensure timely material supply to SSDs for installation, enhancing customer satisfaction.
- Executed a regular rollout of schemes for primary and secondary education with distributors and dealers.
- Coordinated and collaborated with the service team to ensure proper service in the market.
- Initiated and executed different R&R programs for distributors, dealers, and DSR.
- Implemented training programs to enhance team skills and performance capabilities.
- Analyzed market trends to identify opportunities for growth and innovation initiatives.
- Fostered a collaborative workplace culture through effective communication and leadership practices.
Channel Sales
Bharti Airtel (DTH)
08.2015 - 05.2017
- The market handled operations in Krishna and Khammam districts with 15 distributors, 20 FOS, and five company off-role sales executives.
- Handled Guntur District from September 2015 to April 2016 with 8 distributors and 10 sales executives.
- Managing and driving sales through distribution in Guntur, AP, through growth in gross numbers and revenues.
- Increase revenue, gross activations, activating dealers, and transaction outlets.
- Analyzed data related to channel sales performance, identifying trends and making recommendations for improvement.
- Managed team of diverse channel sales professionals, set channel strategies and achieved sales and profit goals by selling goods and services and building customer partnerships.
Area Sales Incharge
TATA SKY LTD
Kurnool
12.2012 - 07.2015
- Handled Hyderabad East Territory sales operations with three distributors and twelve DSEs (executives).
- Handled Kurnool and Mahboob Nagar urban towns.
- Reports to the Circle Head (AP and TG).
- Completed day-to-day duties accurately and efficiently.
- Identified needs of customers promptly and efficiently.
- Worked with cross-functional teams to achieve goals.
RSO
TATA SKY LTD
Hyderabad
05.2012 - 12.2012
- Successfully finished 10k town project by establishing dealer network in 43, 10k towns in Kadapa District in one month
- Achieved Best RSO award from the Circle CSM for the above project.
Education
MBA - Marketing
Rayalaseema University
Kurnool, AIMarketing01.2012
Bachelor of Business Management -
BBM
Kurnool01.2010
Skills
- Market analysis and research
- Brand building and visibility enhancement
- Sales strategy development and execution
- Team recruitment, mentoring, and training
- Distribution expansion and management
- Customer acquisition and relationship management
- Sales promotion and advertising
- Retail outlet network development
- Revenue and sales performance monitoring
Awards
- Qualified for International Trip, Winning in TOP GUN all India contest (2024-25, 2023-24, 2021-22, 2019-20 & 2014-15)
- Stocking Star Award, National wide for H2, 2023
- Star Award, Best Activating outlets contest, Q4-2016
- Best Circle TSM Award, H2-2015-16 and H2 2016-2017 (Airtel)
- All India No.9 ASI in TOPGUN, 2015
- No.4 in Trade Best ASI for South, H2 2015-2016
- Circle Best ASI, H1 2014-15 H2 2013-12
Personal Information
- Date of Birth: 08/31/89
- Nationality: Indian
- Marital Status: Married
Timeline
General Manager - Sales
TATA PLAY LTD
06.2017 - Current
Channel Sales
Bharti Airtel (DTH)
08.2015 - 05.2017
Area Sales Incharge
TATA SKY LTD
12.2012 - 07.2015
RSO
TATA SKY LTD
05.2012 - 12.2012
MBA - Marketing
Rayalaseema University
Bachelor of Business Management -
BBM