RAJAT VIMAL
Management Trainee
Ahmedabad,GJ
Summary
A marketing enthusiast having an understanding of all digital and non digital marketing platforms. Proficient in crafting marketing interventions coupled with strong market research skills to contribute significantly to revenue generation for an organization & forging strong business alliances.
Overview
1
1
year of professional experience
18
18
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Management Trainee
Adani Wilmar Ltd
Ahmedabad
07.2021 - Current
- Involved with Fortune Online (B2C) Business
- Responsible for all ATL and BTL initiative for B2C (Direct to Consumer)
- Involved with the team in front-end design and creative (GDN, Banners, Carousels)
- Pre-post analysis to gain better insights for successful campaigns
- Managing end-to-end daily activities like campaign creation, optimization, reporting on Google Ads and Facebook
- Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates etc
- Active involvement in campaign planning, execution, optimization, budget forecasting/allocation, new strategy for D2C business
- Execute paid digital marketing campaign launches including Search, Display, Video, App Installs Etc
- Facebook Advertisement (Paid, Post Boost and Traffic Campaigns)
- Closely coordinating with the creative team, development team, SEO and SEM teams for campaign execution
- Managing vendors for all BTL activities Society Activation, Pamphlet Distribution, Lift Branding, organizing events for female groups etc
- Zone In charge of B2B (Fortune Business App)
- Responsible for activation of B2B App for two zones, i.e 60 thousand retailers
- Played a key role in driving all aspects of operations and avoiding disruptions with the sudden onset of pandemic
- Managing all end to end activities from retailer onboarding to salesman training
- Involved in creating offers and combos for incentivizing retailers for a fast adaptation
- Planing and executing incentive plans for on ground salesman to give a push to B2B App
Marketing Intern
Houz of Nature Pvt. Ltd
Ranchi
08.2020 - 02.2021
- Partner on-boarding, Closely working with developer to create an E- commerce marketplace
- Collecting backhand data to create SOPs, Compliance Processes and reports
- Follow up to ensure good customer experience and get high repeats
Sales and Marketing Intern
Adani Wilmar Ltd
Ahmedabad
05.2020 - 06.2020
- Involved in Primary and Secondary Data Research conducted in 8 countries for exports business
- Helped Fortune Foods Team for optimization of Social Media Assets
- Results - Increase in Facebook likes by 5%, Instagram - +1k followers YouTube - +5.6% Subscribers, Twitter - +600 followers, LinkedIn - +28% Followers Professional Courses PG Certification in Digital Marketing and Communication
Education
PGDM - Marketing
Xavier Institute of Social Service
Ranchi 06.2019 - 05.2021
B.COM Voc - Advertisement & Marketing
St. Xavier's College
Ranchi 06.2016 - 05.2019
12th - Commerce
DAV Public School Hehal
Ranchi 05.2014 - 05.2016
10th - ICSE
St. Xavier's School
Ranchi 03.2003 - 05.2014
Skills
Digital Marketing
Certification
PG Certification in Digital Marketing and Communication - Mudra Institute of Communications (MICA) Ahmedabad, & upGrad (July 2020 – Feb 2021)
Timeline
Management Trainee
Adani Wilmar Ltd
07.2021 - Current
PG Certification in Digital Marketing and Communication - Mudra Institute of Communications (MICA) Ahmedabad, & upGrad (July 2020 – Feb 2021)
08-2020
Marketing Intern
Houz of Nature Pvt. Ltd
08.2020 - 02.2021
Sales and Marketing Intern
Adani Wilmar Ltd
05.2020 - 06.2020
PGDM - Marketing
Xavier Institute of Social Service
06.2019 - 05.2021
B.COM Voc - Advertisement & Marketing
St. Xavier's College
06.2016 - 05.2019
12th - Commerce
DAV Public School Hehal
05.2014 - 05.2016
10th - ICSE
St. Xavier's School
03.2003 - 05.2014
Similar Profiles
Besii ABesii A
Deputy Manager (Supply Chain) IT at Adani Wilmar LtdDeputy Manager (Supply Chain) IT at Adani Wilmar Ltd
Anindita DeyAnindita Dey
Assistant Manager - Data Analytics & BI at Adani WilmarAssistant Manager - Data Analytics & BI at Adani Wilmar
Dhruv ChatterjeeDhruv Chatterjee
Area Sales Manager at Adani Wilmar Ltd.Area Sales Manager at Adani Wilmar Ltd.
Prasenjeet DasPrasenjeet Das
Territory Head at Eureka Forbes LTD.Territory Head at Eureka Forbes LTD.
Abhi ParekhAbhi Parekh
Business Development Manager at Sirmaxo Chemicals Private LimitedBusiness Development Manager at Sirmaxo Chemicals Private Limited