Rajesh A
Chennai
Summary
10 years of experience in fmcg, Ecommerce and Retail, with a strong foundation in Sales & Marketing. Highly motivated to transition my skills to the fmcg Industry field. Eager to learn and contribute to the organization
Overview
10
10
years of professional experience
Work History
Business Growth Manager
Vigo Distribution Pvt Limited
12.2022 - 02.2025
- E com business, Handling 5 DP points.
- Handled 13 Interim sales Supervisors and reporting and feedback given to Area Sales Manager.
- Negotiate and appointed new Distributors Points to generate and improve the business.
- Organize or approve promotional campaigns.
- Developed and managed key account relationships to drive revenue growth.
- Consistently exceeded sales targets and achieved quota.
- Utilized data analysis and reporting tools to track progress and make informed decisions.
Sales Officer
INTELLIGENT RETAIL PRIVATE LIMITED
12.2020 - 10.2021
- Handled the distribution network for Britannia brand supplies to the uncover WD market.
- Monitor and handled a team of 22 Interim Sales Supervisors.
- Covered, GT and MT outlets.
- As a startup company, started from the scratch level, improved the business upto 3 crores.
- Handled both Accounting & Marketing responsibilities as a multi tasking exposure.
- Developed and maintained strong relationships with key clients (30 Wholesale merchants), resulting in an increase in repeat business by 30% and generated a volume of 80 lakhs individually.
- Utilized CRM systems to manage sales pipelines, track customer interactions, and identify potential opportunities.
City Manager
Elastic Run
11.2019 - 10.2020
- Handling a team of 8 members.
- Taking care of Supplying the requirement of the outlets where the direct distribution of Dealers not available.
- Tracking the outlets filling rates and productive rates on daily basis and track the team working towards the lower level to high.
- Starting from the scratch level and developed the market strength by activating new outlets overall Kanchipuram district.
- Maintain a good track of 95% average of filling rates, with 100% accuracy in timing of supply.
- Fulfill the exact requirements of the outlets needs and supply their needs on time successfully.
Sales Officer-MT Division
Ushodhaya Enterprises Pvt Limited
10.2018 - 11.2019
- Handling the National Chain of outlets, like Spencers, Reliance, Heritage, Bigbasket, etc....
- Handled entire Tamilnadu Market for these Chain of Outlets.
- Initially Changed the inactive status from many chain of outlets and turn around the business status.
- Concentrated in the upcountry markets of Tamilnadu and improved the business status.
- Ensure the proper supplying of POs and regular supplies on time and maintain above 93%+ filling rate in those outlets.
Sales Officer
Popcorn Poppers
05.2018 - 08.2018
- Taking care of MT and NMT outlets.
- As this product was new to the trade, Launching, promotional and Sampling activities were taken care off.
- In MT, an average of 150 outlets have been covered in a week.
- Premium Bakeries and Cake shops have been targetted and placed our products.
- Generated a initial value of 3 Lakhs per month and improved upto 15 lakhs per month.
- Handling entire Chennai city, and handled 4 Sales Supervisors.
- Monitored the filling rate, repeat sales on regular basis.
Store Manager
Spencers Retail Limited
03.2015 - 04.2016
- Designated as Store manager Foods Division.
- Planning and executing the business strategy to achieve the store target and key sku target.
- Evaluating and analysing the effectiveness of promotional activities planned.
- Increasing sales per Sq. ft. & Increase the GM & RGM.
- Providing adequate training to all staffs.
- Shrinkage control, Maintain optimum level of stock on hand, Maintain product Hygiene.
- Increase Business volume of Private label.
- Following FIFO Sku wise.
Education
BCom - Commerce
Sankara Arts & Science, Madras University
Chennai, Tamil Nadu06.2012
Skills
Vendor Management
Timeline
Business Growth Manager
Vigo Distribution Pvt Limited
12.2022 - 02.2025
Sales Officer
INTELLIGENT RETAIL PRIVATE LIMITED
12.2020 - 10.2021
City Manager
Elastic Run
11.2019 - 10.2020
Sales Officer-MT Division
Ushodhaya Enterprises Pvt Limited
10.2018 - 11.2019
Sales Officer
Popcorn Poppers
05.2018 - 08.2018
Store Manager
Spencers Retail Limited
03.2015 - 04.2016
BCom - Commerce
Sankara Arts & Science, Madras University