Suman Sahani
Bengaluru
Summary
- Strategic digital marketing professional with over 4 years of experience in PPC, lead generation, and client management.
- Proven ability to deliver measurable results through targeted campaigns on Google Ads, Meta Ads, and email marketing platforms.
- Adept at working with international clients across multiple regions, including the UK, Germany, and Canada.
- Expertise in optimizing ad spend, driving ROI, and leading teams to exceed performance targets.
- Skilled in using project management tools to streamline processes and ensure timely execution of client campaigns.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Freelancer
Global Dart Overseas
Bengaluru
02.2024 - Current
- Spearhead PPC campaign strategies for key international clients in the UK, Germany, and Canada, managing substantial monthly budgets to generate high-impact revenue growth.
- Collaborate directly with C-suite executives and senior stakeholders to understand core business objectives and translate them into high-performance digital strategies.
- Architect and execute comprehensive paid media strategies using Google Ads, Meta Ads, Email and other platforms, continually optimizing campaigns for superior ROI.
- Utilize advanced tools like Google Analytics, Google Ads, and reporting dashboards to monitor campaign performance and derive actionable insights for ongoing optimization.
- Lead cross-functional teams, ensuring effective resource allocation, timely project delivery, and high-quality output on all client initiatives.
- Foster and maintain long-term client relationships, achieving exceptional satisfaction rates and providing ongoing strategic recommendations to enhance marketing performance.
Digital Marketing Executive
People Education
Bengaluru
11.2022 - 02.2024
- Led the strategic planning and execution of email marketing initiatives, utilizing segmentation and data analytics to increase engagement and significantly improve lead conversion.
- Designed and executed high-impact PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads, improving campaign performance and optimizing ad spend for maximum profitability.
- Collaborated closely with B2B clients, offering expert counsel on campaign optimization, audience targeting, and performance analysis to align strategies with business goals.
- Enhanced conversion funnels by implementing A/B testing, optimizing landing pages, and improving cost-per-lead metrics, resulting in a substantial improvement in campaign efficiency.
- Consistently exceeded campaign KPIs, driving growth in lead generation, sales conversions, and customer retention rates.
Digital Marketing Executive
Mystique Hue
Bengaluru
06.2020 - 10.2022
- Developed and executed email marketing strategies, improving targeting and engagement by 20%.
- Collaborated on integrated digital campaigns, enhancing brand awareness and audience engagement.
- Conducted market research to optimize lead generation and nurturing strategies.
- Managed and optimized clients' social media presence, boosting engagement and brand visibility.
Education
Post Gradution - Digital Marketing & Analytics
Digital Academy 360
Bengaluru02.2023
Bachelor of Arts -
The Oxford college of Arts
Bengaluru03.2020
Skills
- PPC Campaigns: Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads
- Project Management Tools: Asana, Zoho,Trello, Smartsheets, Mondaycom
- Email Marketing & Automation: Mailchimp, HubSpot, SendGrid
- Analytics & Reporting: Google Analytics 4, WebTrends, Google Search Console
- B2B Client Management & Communication
- Lead Generation & Conversion Optimization
- SEO/SEM/SMM Strategies
Certification
- Google Ads Certification
- Google Analytics Certification
- Facebook Blueprint Certification
- HubSpot Inbound Marketing Certification
Timeline
Digital Marketing Freelancer
Global Dart Overseas
02.2024 - Current
Digital Marketing Executive
People Education
11.2022 - 02.2024
Digital Marketing Executive
Mystique Hue
06.2020 - 10.2022
Post Gradution - Digital Marketing & Analytics
Digital Academy 360
Bachelor of Arts -
The Oxford college of Arts