Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
BusinessDevelopmentManager

Ramachandran S

SALES AND MARKETING
Coimbatore

Summary

Accomplished sales professional consistently exceeding sales targets with expertise in B2B sales, account management, and business development. Proficient in negotiation, relationship building, and closing deals. Passionate about ensuring client success and solving problems with a solutions-oriented mindset.


Successfully managed larger enterprises at Telecomm, generating substantial business from competitors. Excelled in identifying new opportunities by introducing the concept of company-owned company-operated outlets in large IT parks and campuses.


Played a pivotal role in joining the UPI Revolution, leading the Mass Merchant acquisition Program and spearheading new market entry. Implemented #PROJECT EXPAND to accelerate market expansion, increase merchant count, and enhance distribution visibility. Drove a successful merchant engagement program resulting in increased active users.


Revolutionized the supply chain in the agriculture industry by eliminating blockers and increasing profits for farmers and source commission agents. Effectively reduced expenses at destination traders by extending unsecured loans to meet their growing financial needs.

Overview

26
26
years of professional experience
5
5
years of post-secondary education
5
5
Languages

Work History

Zonal Sales Head

Ninjacart
7 2023 - 05.2024
  • Leading Team of Cluster Heads and Market Lead
  • Segment: Non Perishable Vegetable - Domestic | Imported fruits _ Demand Fulfillment
  • Products: Trade and Commerce | Trade Finance | QR | EDIs I Investments.

Regional Sales Manager

Mewt Account Private Limited
01.2023 - 06.2023
  • Responsible for setting up Alternate Distribution Channel to Mobilize Consumer Lending through QR
  • Introduction of Super QR - QR Integrated with Buy Now Pay Later among the Merchants
  • Hiring across the region to set up Merchant network
  • Develop Key segments to grow the lending business
  • Liaoning with lending partners on daily delivery.
  • Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships..
  • Created robust sales plans and set territory quotas.

Zonal Sales Head

Resilient Innovations Private Limited - Bharatpe
06.2021 - 01.2023
  • In Charge of Rest of TN Zone for General Trade
  • Manpower Fulfillment | Merchant acquisition | Active merchant base drive | Cross-selling of Financial products | Over - All business growth and development for the zone
  • New Markets Penetration, BTL activity Planning and implementation and Focus on Revenue Growth drivers.

Area Sales Manager

Phonepe India Pvt Limited
11.2018 - 04.2021
  • Merchant QR Acquisition | Metro Town Launches | Rural Town Launches | Govt of India - Project
  • Launched Chennai Markets and Appointed TSMs and Field Executives
  • Launched Tier - II Towns in Rest of TN
  • Launched Tier III - IV markets in Rest of TN
  • Handled Rural and Urban Sales Team
  • Attained market leadership in all the metros and penetrated to all Villages with the Pop less than 10K
  • Handled PM Svanidhi Project, Drive to Penetrate Digital Transactions among the street vendors in the Rural market.

Area Sales Manager

One97 Communications - Paytm
08.2016 - 05.2018
  • Devised GTM for Mass - Market in Chennai City
  • Drove Mass Hiring throughout in Chennai and Pondicherry
  • Built a Robust Alternate Channel to Mobilize Customer KYC.

Account Manager - Enterprise Sales

Bharati Airtel Limited
07.2007 - 08.2016
  • Enterprise Sales | Key Account | Channel Sales | COCO Stores | Government project - RailTel
  • Mobility & Fixed Lines
  • Deliver Leadership in Mapped Enterprises in terms of Gross Additions and Gross Margin Churn Critical Accounts from the Competition - Vodafone and BSNL ( Churned Top accounts from competition Renault, caterpillar, BMW, World bank etc
  • Facilitate Customer Delight through Customer Service Deliver Team
  • Implementation of Company owned ( Airtel Stores ) inside large Corporate and campuses - Larsen and Toubro , infosys, Wipro, HCL, Sutherland , Mahindra World city , TRIL, SP Info City etc.

Sales Executive

Bharat Shell Limited
10.1998 - 07.2007
  • Channel sales | BTL | Demand | Worked in Coastal Tamilnadu, Karnataka, and Kerala
  • Products handled - Automotive Lubricants
  • First in the state to have appointed 3 Distributors in a row in Coastal TN.

Education

Master in Business Admistration - Marketing Research and Advertising

Annamalai University
Chidhambaram, Tamil Nadu
07.1995 - 05.1997

Bachelor in Commerce - Commerce

AM Jain College
Chennai, Tamil Nadu
06.1992 - 05.1995

Skills

MS OFFICE

Accomplishments

  • First at Bharat Shell to Appoint Distributors in Coastal TN Districts.
  • Rolled out COCO showroom in Corporate Campuses.
  • Strengthened active Merchant base at Paytm, Introduced KYC through alternate Channel in South of Chennai.
  • First Employee of Phonepe in TN, and Rolled out several upcountry markets in the Rest of TN.
  • Was in charge of Rural Market expansion programme... Hired about 1000+ Freelancers and appointed 40+ Rural Sales Team leaders.
  • Implemented Project Xpand, my own strategy for the zone to expand the width and depth of Distribution. Completely data-driven and analytics

Timeline

Regional Sales Manager

Mewt Account Private Limited
01.2023 - 06.2023

Zonal Sales Head

Resilient Innovations Private Limited - Bharatpe
06.2021 - 01.2023

Area Sales Manager

Phonepe India Pvt Limited
11.2018 - 04.2021

Area Sales Manager

One97 Communications - Paytm
08.2016 - 05.2018

Account Manager - Enterprise Sales

Bharati Airtel Limited
07.2007 - 08.2016

Sales Executive

Bharat Shell Limited
10.1998 - 07.2007

Master in Business Admistration - Marketing Research and Advertising

Annamalai University
07.1995 - 05.1997

Bachelor in Commerce - Commerce

AM Jain College
06.1992 - 05.1995

Zonal Sales Head

Ninjacart
7 2023 - 05.2024
Ramachandran SSALES AND MARKETING