RAMESH G R
Sales and Marketing
Coimbatore
Summary
Proven Area Sales Manager with a track record of driving significant market penetration and volume objectives across multiple districts. Skilled in channel management and strategic partner development, showcasing efficient time management and interpersonal skills. Achieved direct coverage expansion and product launch successes, demonstrating creative problem-solving and goal-oriented perseverance.
Overview
17
17
years of professional experience
Work History
Area Sales Manager
Cavinkare
04.2023 - Current
- Handling 8 Districts and responsible for driving secondary value and volume objectives for the assigned geography
- Merged Super stockiest model & created direct coverage across my geography as per organization call
- Closed down 450 Sub Stockiest and appointed 60 direct partners with in 3 months
- Participated in new product launches like Fairever & Indica Crème & drove market penetration & visibility of the product
- On the job training to sales officers to train them in Sales & Distribution management
- Conduct Weekly, Monthly review with team and channel partners to discuss and align company objectives
Sr. Area Sales Executive
Britannia Industries Ltd
08.2017 - 04.2023
- Responsible for driving secondary objectives for the assigned geography
- Ensuring execution of Trade Marketing Strategy goals of the organization
- Ensuring execution of scheme, consumer promo & new product launch
- Identify market benchmarking and best practices adhered by competition
- Adherence to SOP, managing Stock Norms & Ensuring freshness of stocks
- Monitoring the Involvement, Infrastructure, Investment of the Distributors
- Ensuring the field force earns not only their incentive but also every contest
- Provide On the Job, Classroom Training for the new joiners & filed force
Area Manager Sales
PAYTM
01.2017 - 08.2017
- Responsible for handling 020 business (offline to Online) with a team size of 40 on-roll employees & 4 team leaders of the organization
- On-boarding merchants, driving transactions, product selling through channel partners
Sr. Rural Sales Executive
GlaxoSmithKline (GSK)
06.2015 - 01.2017
- Responsible for handling Rural Sales for 3 districts (Tirunelveli, Tuticorin & Kanyakumari)
Sales Officer
Nestle India Ltd
10.2011 - 10.2014
- Responsible for handling Sales along with Long-term Business partners
- Channel Management – GT/WH & MT across many geographies
Telesales Executive
KG Information System Pvt Ltd
08.2008 - 02.2009
- Gained work Experience before joining the MBA & handled UK clients
Education
MBA - Marketing, HR
Karpagam University
Coimbatore01.2011
B.Sc - Catering Science & Hotel Management
Bishop Appasamy College Of Arts and Science
Coimbatore01.2008
Skills
- Quick Learner
- Creative
- Efficient time management
- Interpersonal skills
- Strong work ethics
- Decision-making capacity
- Goal-Oriented perseverance
Accomplishments
- Best ASM award Pan India for Q1 24-25 (Cavinkare)
- NACH conversion of all channel partners Q4 23-24 (Cavinkare)
- Fastest direct stockiest & field force appointment in Q2 23-24 (Cavinkare)
- Internal Promotion from Sr Area Sales Executive to Territory Head (Britannia)
- Game Changer Award – Best ASE – 2018 2019 (Britannia)
- Increased 4% Market Share in Coimbatore 2020 – 2021 (Britannia)
- Participated in International Industrial Exposure, Malaysia 09/16/10
- Contributed Business Ideas – Penang(Malaysia) - 08/14/10
- President of the School of Management (MBA) | 2010 – 2011
References
References available upon request.
Timeline
Area Sales Manager
Cavinkare
04.2023 - Current
Sr. Area Sales Executive
Britannia Industries Ltd
08.2017 - 04.2023
Area Manager Sales
PAYTM
01.2017 - 08.2017
Sr. Rural Sales Executive
GlaxoSmithKline (GSK)
06.2015 - 01.2017
Sales Officer
Nestle India Ltd
10.2011 - 10.2014
Telesales Executive
KG Information System Pvt Ltd
08.2008 - 02.2009
MBA - Marketing, HR
Karpagam University
B.Sc - Catering Science & Hotel Management
Bishop Appasamy College Of Arts and Science
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