- Swimming
RANPREET KAUR
Senior Marketing Manager
New Delhi
Summary
Insightful Sr. Key Account Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
8
8
years of professional experience
1
1
year of post-secondary education
Work History
Sr. Key Account Manager
PMG Integrated Communications Pvt. Ltd
New Delhi, Delhi
10.2018 - Current
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Coordinated with Cross functional departments and vendors for timely delivery of marketing collaterals
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Understood analytics and progress conveying results and data quality to team members and management.
Sales & Marketing Coordinator
With Franchise India Brands Private Ltd
Faridabad, Delhi NCR
11.2017 - 10.2018
- Delivered market intelligence, key competitive metrics and product offerings to drive areas of opportunity.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Distributed advertising and marketing collateral to store locations.
- Prepared marketing reports weekly, by collecting and summarizing sales data.
- Strengthened outreach by coordinating events to maximize marketing initiatives.
- Trained and developed new hires in company processes, product knowledge, customer service and selling techniques.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Senior Marketing Executive
With Primus Infracon Private Ltd
Noida, Delhi NCR
04.2015 - 10.2017
- Developed marketing plans based upon extensive research and prospects targeted.
- Coordinated staffing for various marketing events and industry conferences.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Liaison between departments for project pitching and bidding
Training Executive
Max Life Insurance
New Delhi
03.2014 - 04.2015
- Organized and edited training manuals, multimedia visual aids and other educational materials.
- Alternated training methods to diversify instruction, strengthen learning opportunities and enhance program success.
- Planned corporate annual summer and holiday events and team building-based training initiatives.
- Trained staff during demonstrations, meetings, conferences and workshops.
- Analyzed effectiveness of training programs at all levels and recommended updates.
Education
MBA - Marketing Management And Research
Narsee Monjee Institute of Management Studies
Mumbai 06.2021 - Current
Skills
- Market Analysis
Accomplishments
- Critical role in GTM & roll out for Google Pay
- Launch of Phonup in India under franchise model
- •CSR Activities: Nazar ya Nazariya, K2K, Patch Adams Cancer Projects, SOS Child Welfare & Parental Care Program, STRIKE Programs, Sports and Wellness Programs at FICCI
- Conducted the Talent Show Event with Artbox in collaboration with Pacific Mall
- Supervised historic celebration of Maruti Suzuki 1 Million Dzire Celebration at Ambience Mall
- Certified Yoga Instructor( 2 certification & 1 Diploma)
Interests
- Travelling
Fitness Enthusiast & Certified Yoga Instructor
I have done 2 certifications & 1 diploma in Yoga for health & wellness during Covid Lockdown. And I am a regular practitioner as well.
Timeline
MBA - Marketing Management And Research
Narsee Monjee Institute of Management Studies
06.2021 - Current
Sr. Key Account Manager
PMG Integrated Communications Pvt. Ltd
10.2018 - Current
Sales & Marketing Coordinator
With Franchise India Brands Private Ltd
11.2017 - 10.2018
Senior Marketing Executive
With Primus Infracon Private Ltd
04.2015 - 10.2017
Training Executive
Max Life Insurance
03.2014 - 04.2015
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