Rick Ganguly
Mumbai
Summary
Sales professional with over 10 yrs of successful experience- in Sales & Marketing. Recognized consistently for developing system & process, performance excellence & contribution to success of organization. Strengths in Team Management & Data Analysis.
Overview
11
11
years of professional experience
Work History
Area Sales Manager
Patanjali Ayurved Ltd.
Navi Mumbai-Raigad
10.2023 - Current
- Responsible to manage General Trade area business of around 24cr crore annually
- Handling a team size of 5 ASE,2 MERCHANDISERS,30 DSM, 1SS, 11 SUB D & 9 distributors covering 9325 outlets
- Planned, developed and implemented sales strategies in an assigned region.
- Conducted market research to identify customer needs and trends.
- Developed pricing policies and negotiated contracts with customers.
- Analyzed sales data to determine areas of improvement for the organization.
- Resolved customer complaints in a timely manner while ensuring high levels of customer satisfaction.
- Coordinated with logistics teams to ensure timely delivery of goods to customers.
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
- Reviewed competitor's activities and devised measures to stay ahead in the market competition.
- Coached, developed and motivated team to achieve revenue goals.
- Handling nonfood category, with brands like Dant Kanti, Aloe vera Gel, Bathing Soaps, Dishwash Bar etc
- Led, coached and developed employees to achieve sales goals.
Area Sales Manager
Reliance Consumer Product Ltd.
Mumbai
09.2022 - 10.2023
- Responsible to manage General Trade area business of around 12 crores annually
- Handling a team size of 6 ASE, 65 CSO's & 18 distributors covering 15000 outlets
- Responsible to plan, execute and drive numbers along with KPI's, set targets, manage & execute trade marketing activities for optimum results
- Responsible to train, coach and keep teams & customers motivated to drive company's agenda with my area
- Plan and execute new product launch (NPL)
- Handling food & nonfood categories, with brands like Masti OYE, Glimmer soap, Dozo dish wash, Reebok Deo, Namkeen, Room Fresheners, Toiletries & General Merchandising.
Area Sales Executive
Godrej Consumer Products Ltd.
Vadodara
01.2022 - 09.2022
- Handling General Trade, E-COM and Rural market with an annual turnover of 18 crore annually
- Covering a retail universe of 2100 outlets and 93 sub-stockiest
- Handling a team size of 10 DSR's and 8 ISR's
- Key role was to drive parameters, groom team for better coverage, placement, visibility and offtake of the products
- Handled categories for Home Care & Personal Care with Brands like No.1 soap, Rich Crème hair colour, Handwash, Body Wash, Goodnight, AER room freshener etc.
Area Sales Manager
Patanjali Ayurved Ltd.
Mumbai
07.2021 - 01.2022
- Handling General Trade business of 24 crore annually
- Managing a team size of 2 CFA,7 distributors, 4 sales executive and 35 DSM
- Increased revenue by implementing effective sales strategies by developing sales cycle process and establishing better infra structure
- Handling 28 brands along with 240 sku's in home care & personal care, such as Dant Kanti toothpaste, Facewash, Shampoo, Toiletries, Detergents.
Area Business Manager
Raymond Consumer Care
Mumbai
01.2020 - 02.2021
- Handled a turnover of 17 crore annually
- Managed a team size of 3 Area Executive, 2 TSI, 3 supervisors, 5 merchandiser and 47 promoters for entire Mumbai
- Handling accounts such as D-MART, Big Bazaar, Hyper City, Reliance, Apollo, Metro Cash & Carry, Star Bazaar, HAIKO super market and Health & Glow
- Key responsibilities were to coach and guide team to enhance better team performance & visibility in stores
- Ensuring availability of of sku's, implementing assortment strategies, meeting account wise sales target at sku level through negotiation
- Handled brands like Park Avenue & Kamasutra deospray, soaps, Beer shampoo, shaving cream, shaving lotion
- Talc, room freshener etc.
Area Sales Executive
Glaxo Smith Kline Health Care
Mumbai, Vadodara
03.2016 - 01.2020
- Handled multiple roles in a tenure of 4 years such as General Trade, Modern Trade & Rural
- Handled Mumbai General Trade market with a turnover of 11cr
- Annually, with an infra of 1 distributor, 10 DSR's, 2 MSR's & 3 Merchandiser with an retail universe of 1632 outlets from Ghatkopar to Sion & Andheri East
- Handling Modern Trade market for Western Mumbai with an annual turnover of 21 crore annually, with an infra of 1 distributor, 3USR's, 3 supervisor, 6 merchandiser & 62 promoters
- Handling Rural Market & Metro market from Vadodara to Kheda, with a turnover of 13 crore annually, with an infra of 3 distributors, 1 Super Distributor, 1 supervisor, 1 merchandiser, 2 promoters, 13 DSR's, 3 RSR's
- Key role was to coach & groom the team for better coverage, placement, visibility & offtake of products
- Handled brands such as Horlicks, Boost, ENO, Sensodyne, Crocin, Otrivin, T-Minic & etc.
Sales Manager
Marsha Pharma
Vadodara
02.2015 - 03.2016
- Handled Institutional Sales of 1 crore annually
- Handled a team of 8 distributors, 5 medical representatives
- Covered 40-45 hospitals & nursing home.
Customer Executive
Pepsi CO. India
Aurangabad
12.2013 - 01.2015
- Handled General Trade business 0f 6 crore annually
- Managed an infra of 2 distributors, 12 CSO's covering a retail universe of 1160 outlets
- Managed portfolio of carbonated soft drinks, water, gluco plus energy energy drink and juice based drinks
- Key roles was to manage primary, ensure visibility and placement of existing portfolio and NPL.
Sales Trainee
Vodafone East Ltd.
Kolkata
05.2013 - 11.2013
- Worked as an acting Relationship Manager looking after 1 distributor and and 10 salesman
- Handled a retail base of 910 retailers
- Managed an Annual Revenue of 12 crores
- Managed Vodafone's portfolio of voice & data.
Education
M.B.A - Marketing & Media
Institute Of Engineering & Management, Kolkata
01.2013
B.A.F-Graduation - Commerce
Tolani College Of Commerce, Mumbai
01.2010
H.S.C-12th - Commerce
Tolani College Of Commerce, Mumbai
01.2007
S.S.C-10th - Science, Commerce & Arts
Kendriya Vidyalaya Ballygunge, Kolkata
01.2005
Skills
- Sales Enablement
- Market and competitive analysis
- Partnership Development
- Competitor Analysis
- KPI Tracking
- Sales Tracking
- New Account Development
- Relationship Building
- Sales Presentations
- Presentations and proposals
Accomplishments
- M-Pesa winner- Vodafone East Ltd. Kolkata, August 2013.
- Maratha Singham- Pepsi CO. India in Maharashtra region, January 2014.
- T-20 World Cup Contest, Bangladesh Trip- Pepsi CO. India, April 2014.
- Certificate of Excellence, Highest sales gain of 21%, 2014.
- Commercial Excellence award RACE TO STARS Q4 2016- Glaxo Smith Kline.
- Customer Marketing Award for ENO cooling launch 2017- Glaxo Smith Kline.
- Highest share gain for NPL Protein Plus in Vadodara direct market 2019- Glaxo Smith Kline.
- Highest Achievement of Sensodyne Brush Value and Effective Coverage 2019-Glaxo Smith Kline.
Languages
- English
- Hindi
- Bengali
- Marathi
- Gujarati: First Language
Timeline
Area Sales Manager
Patanjali Ayurved Ltd.
10.2023 - Current
Area Sales Manager
Reliance Consumer Product Ltd.
09.2022 - 10.2023
Area Sales Executive
Godrej Consumer Products Ltd.
01.2022 - 09.2022
Area Sales Manager
Patanjali Ayurved Ltd.
07.2021 - 01.2022
Area Business Manager
Raymond Consumer Care
01.2020 - 02.2021
Area Sales Executive
Glaxo Smith Kline Health Care
03.2016 - 01.2020
Sales Manager
Marsha Pharma
02.2015 - 03.2016
Customer Executive
Pepsi CO. India
12.2013 - 01.2015
Sales Trainee
Vodafone East Ltd.
05.2013 - 11.2013
M.B.A - Marketing & Media
Institute Of Engineering & Management, Kolkata
B.A.F-Graduation - Commerce
Tolani College Of Commerce, Mumbai
H.S.C-12th - Commerce
Tolani College Of Commerce, Mumbai
S.S.C-10th - Science, Commerce & Arts
Kendriya Vidyalaya Ballygunge, Kolkata
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