Summary
Overview
Work History
Education
Skills
Awards& Achievements
Currentaddress
Training& Certifications
Technicalskills& Corecompetencies
Personal Information
Languages
Timeline
Generic

Rishab Sharma

Noida

Summary

A PGDM/B.Tech. professional with 6yrs+. of experience in Consumer Durables/Electronics specializing in Product Management, Sales Operations, Category Management, Channel Management, Pricing, Network Expansion planning, Logistics, & Business planning. Capable of handling business portfolio of 2800Cr with a straightforward team approach and excellent control under pressure. Proven track record of leading projects in fast paced environment. Currently associated with IFB Industries ltd as Product Manager - Refrigerators based in Pune.

Overview

6
6
years of professional experience

Work History

Product Manager

IFB Industries Ltd
Pune
01.2023 - Current
  • Responsible for NPD and Product Life Cycle management.
  • Overseeing the profitability of the category.
  • Collaborate with MARCOM to implement ATL (TVC, print, and OOH) and BTL communication plans.
  • Develop project analysis and business cases for new product development/market entry.
  • Define requirements for new product development projects and existing product enhancements, establishing product launch plans.
  • Analyze and prioritize market needs, industry trends, and customer requests for the new generation product line.
  • Develop and implement product portfolio and marketing strategies in line with business growth strategy.
  • Pricing and schemes management for the category.
  • Helping Sales team to establish our products on Key Retailers

Product Manager

HINDWARE LIMITED
06.2022 - 12.2022
  • Manage the product life cycle, profitability, product pricing, NPI Ideation and process management
  • Direct and maintain competitive product portfolio across retail channel, E-commerce platforms and projects business
  • Design VOC, understand segmentation and target value proposition to different customer segments
  • Effectively promote and advertise brands by creating sales enablers, collaterals
  • Managing content development for E-commerce platforms, channel marketing and trade promotional activities.

Deputy Manager

Haier
New Delhi
05.2018 - 05.2022
  • Haier, world's leading home appliances and consumer electronics conglomerate deals majorly in white goods with an annual business turnover of US$29Bn worldwide
  • Handled product planning for the refrigerator category, specifying market requirements through research.
  • Managed product lineup, new product concept planning, design & development, USP development & marketing communications, pricing strategy, and gross margin profitability.
  • Oversaw sales planning, distribution network mapping & segmentation, competition mapping, target setting, SKU performance, and optimization.
  • Planned product strategy for various channels including Retailer/Distributor/MT/E-com.
  • Generated sales forecasts and ensured the availability of finished goods.
  • Planned and distributed inventory, managed inventory levels in 1 CDC, 4 hubs, and 30 warehouses.
  • Led a portfolio of 150+ SKUs, maintained service levels of top models, and reduced ageing inventory by 20%.

Education

Post Graduate Diploma in Management - Marketing/Finance

International School of Business & Media
Pune, Maharashtra
01.2018

B.Tech. - CSE

DSCSDEC
Dum-Dum, Kolkata
01.2015

Skills

  • Product roadmaps
  • Sales Operations
  • Network Expansion
  • Product Management/Planning
  • Key Accounts Management
  • Display Management
  • New Product Development
  • Channel Management
  • Training
  • Pricing / Gross Margin/ Rebate Management
  • Strategic & Business Planning
  • Inventory Mgmt- Order & Demand Fulfilment
  • Competition & Product Benchmarking
  • Market Research
  • Marketing Communication
  • Sales Planning/Support
  • Sales Forecasting
  • Sell-in/Sell-out Schemes

Awards& Achievements

  • Nominated and selected for "Talent Pool of 2019/2020/2021" programme for consistent and outstanding performance in FY'18-19/19-20/20-21 held in Haier Pan-India Level.
  • 1st runner-up in WESTERN DANCE of "FORZA", 2016 management fest held at ISB&M

Currentaddress

Panchsheel Pratishtha, Noida, UP, 201301

Training& Certifications

In-plant training in "IBM", Kolkata on "CLOUD COMPUTING"

Technicalskills& Corecompetencies

Product roadmaps Sales Operations Network Expansion Product Management/Planning Key Accounts Management Display Management New Product Development Channel Management Training Pricing / Gross Margin/ Rebate Management Strategic & Business Planning Inventory Mgmt.- Order & Demand Fulfilment Competition & Product Benchmarking Market Research Marketing Communication Sales Planning/Support Sales Forecasting Sell-in/Sell-out Schemes

Personal Information

  • Date of Birth: 07/17/94
  • Gender: Male

Languages

English, Hindi, and Bengali

Timeline

Product Manager

IFB Industries Ltd
01.2023 - Current

Product Manager

HINDWARE LIMITED
06.2022 - 12.2022

Deputy Manager

Haier
05.2018 - 05.2022

Post Graduate Diploma in Management - Marketing/Finance

International School of Business & Media

B.Tech. - CSE

DSCSDEC

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