Rohan Mahale

• Improved 14 day user engagement by increasing number of users logging BG by 10%, app opens per user by 2, and chats per user by 2 through an experiment leading to development of Task Management tool. Improved efficiency of health coaches by giving them a streamlined set of tasks.
• Supporting marketing teams efforts through value proposition analysis of competition
• Performed quarterly product tear downs of competitor apps. and prioritized takeaways into product roadmap
• Developed and launched product for Abbott focused on at-risk pregnant women as well as for women undergoing IVF for over 200+ patients .
• Conducting in-depth interviews of patients and doctors(T2DM,HTN,DYS, RPL,TM,IVF) to gather feedback, break it down into themes, translate them into product requirements and add it to Product Roadmap.
• Scoped and documented user stories, specifications and product features for 'Insights' feature on patient app detailed .

• Enhanced user experience with a new app home screen : New design based on usability testing feedback and data from previous home screen for the app. Reduced clutter on home-screen and prioritized user’s health data.
• Improved user on-boarding resulting in an increase in the on-boarding completion from 78% to 83%.
• Developed a sleep tracking feature which increased users tracking sleep by 12%.
• Added a manual logging feature for vitals such as Blood Glucose and HbA1c so users could track these parameters .
• Managed and executed engagement programs with corporates (having almost 10k employees) : Collected requirements and implemented dashboards and customizations in the app for the same. Improved user engagement by 15% over previous year’s engagement program(Increased average steps per user, food logs per user and amount spent per user)
• Disease Management for patients with chronic illnesses such as Diabetes, Cardiac and Gut issues: Discussed app flows for these users with Pharma partners and customized the app. Built dashboards and generated reports which granted the Pharma partner program insights
• Worked on new device integrations(fitness tracker and glucometer). Designed and developed flow for users to fully understand the features of the fitness bands they purchased and how to maximise the benefits from them by creating step by step info pages.
• Improved UX through revamped user vitals screens by improving the Graphs and Data representation .
• Improved the paid user engagement with a Weekly Insights feature.

• Built the GOQii Play feature(a live streaming service for health and fitness) - This involved creating the streaming app from scratch for the coach as well as the feature to view these videos on the GOQii app.
• Improved the bluetooth module(connectivity and error handling). Reduced connectivity issues by 50%(on Xiaomi devices by 80%).
• Added a new graph implementation(MPAndroidChart) across the app and customised it as per requirements.
• Optimised the app by rewriting existing code : Reduced app frozen frames significantly and app cold start time by 3 seconds.
• Implemented social sign-up(Google and Facebook) which increased the engagement on the app : Adding friends and chatting with them.
• Ideated and developed the Health Score feature for the insurance partners(MaxBupa and Bajaj Allianz).

• Created a dynamic form module and also worked on bug fixes on the Eventnize Android app.

• Developed the Swish Android app
• Ideated with the team and designer for the app idea, user flow and UX.

• Worked on the new version of the Android ShopStyle app and updated it to make it like its iOS counterpart .
• As a PwC consultant at the client end(Reliance) : Developed an e-commerce app for Reliance Digital and Reliance Fresh as well as POCs

• Developed the native Android QuikWallet app - A mobile wallet application .

Google Play Link : https://goo.gl/PmNj0V

• Generated ideas for relevant applications in the pharmaceutical and educational domains. Created project timelines and work flows for development.(Pharma : Abbott, GSK, J&J, Molnlycke Education : INIFD) .
• Liaised with clients on Application Requirements, Project Updates.

• Added small functionalities to 'Dictera' (cloud- based digital content authoring tool) project as well as fixed existing bugs .