ROHIN SHANKAR ETHA

Roles & Responsibilities:

Managed sales and operations across Andhra for INBREW Brands.

Highlights:

Launched Green Label and consistently growing month on month.

Responsible for the P&L of State operations in Telangana, Kerala.

Managed the P&L of state operations in Telangana, (AP, Puducherry, GOA &

TG: Cleared 2 year old inventory level and restarted business with brand positive

Reduced 2 year old inventory level by 70% in 4 months

Resulted in lower recurring penalty charges for the company

Resulting reduction in recurring penalty charges for the company.

KL: Did course correction of the business and manoeuvred towards recovery from

the invested stock in the market.

Kerala - In pipeline).

Highlights:

Summarised significant contributions made

contribution.

and covering losses.

Roles & Responsibilities:

Collaborated with Profit Planning and Cost Control team to optimise financial strategies.

• Prepared PY-Distribution & Retail business - P&L, organisations over heads & outstanding reconciliation.

Engaged in S&OP processes to improve inventory management and align supply with demand.

• Ensured stock availability aligned with excise and company stocking norms.
• Coordinated production planning and warehouse management across multiple plants to ensure timely product movement into market for secondary sales.

Summarised significant accomplishments and contributions to team objectives.

Engaged in Sales Force Automation initiatives to boost productivity.

• Introduced training and implemented SFA app to enhance growth and visibility for the organisation.

Employed BI tools to enhance data-driven decision-making processes.

• Evolved self in technically oriented solutions towards Organisation interests to take data driven decisions.

• Conducted thorough competitor analysis to inform strategic positioning and acquisition strategy.
• Analyzed post-acquisition performance and refined strategies to enhance value.
• Prepared detailed reports on acquisition outcomes, highlighting successes and areas for improvement.
• Managed a team comprising 2 in sales and 12 in operations across the entire Hyderabad City region.
• As a factor of business expansion, taken up this role as an extension to the sales team in generating online house leads and converting them into profitable deals.

Roles & Responsibilities:

Managed and monitored property onboarding, tenant move in/out, service & maintenance, legal & refund verticals with extended teams to enhance tenant stay experience.

Highlights:

• Recognised as top performer in PAN INDIA, ranking among best in operations vertical.

Negotiated and onboarded new vendors to ensure timely availability of daily consumables, supporting uninterrupted operations.

• Identified and onboarded potential vendors for inventory sourcing, successfully establishing supply within 15 days of joining.
• To maintain optimum inventory level of promotional entities for the team which carries service oriented operations.
• Executed infrastructure and marketing activities that contributed to successful company expansion.
• Facilitated the launch of Visakhapatnam and Bhubaneswar cities during the operational expansion.

Been an active participant in expansion process of launching business operation in Hyderabad

• BTL and Co-Branding activities conducted to reach potential target group - additional responsibility.
• Role & Responsibilities:
• Highlights:

Executed SKU level forecasting, planned production processes, coordinated logistics, and conducted inventory analysis in response to high market demand.

• Coordinated with team members across internal operations through S&OP process to support critical brands.
• Interfacing with different departments to institutionalise forecasting process for developing high quality demand plans.
• Formulating & executing supply plans to meet customer requirements and efficiently utilise inventory assets.
• Merit of handling 15 brands (5 Premium Brands, 4 Prestige Brands & 6 Regular Brands) from 4 Distilleries across Andhra Pradesh & Telangana States.

Controlled inventory based on norms, budgeting, production alignment, and seasonal demand to ensure optimal availability.

• Demonstrated excellence in ensuring highest dispatches in July'14 (Post Andhra Pradesh state bifurcation).
• Enhanced consistent flow of products in the market by developing and implementing a self-created tool.
• Coordinated brand re-launch programs to enhance market presence
• Proficiently coordinated with 80 members in sales team (4 State heads, 12 Team leaders & 64 Territory Sales.
• Highlights:
• Controlled inventory based on norms, budgeting, production alignment, and seasonal demand to ensure optimal availability.