S. Buvan Raj
Chennai
Summary
Results-driven Area Sales Manager with 10+ years of experience across Education, Manufacturing, and IT sectors. Proven expertise in franchise expansion, revenue growth, market penetration, and sales strategy execution. Recognized as a PAN-India Sales Top Performer for four consecutive years, with a strong track record of exceeding targets, building high-performing teams, and driving sustainable business growth.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Area Sales Manager
EuroKids Pre-School (Lighthouse Learning Group)
01.2021 - Current
- Lead regional sales operations across multiple centers, driving admissions growth and franchise expansion.
- Build and maintain strong relationships with HNI clients, channel partners, and franchise owners.
- Design and execute strategic ATL & BTL marketing campaigns to enhance brand visibility and enrollment.
- Manage and optimize the sales pipeline to improve lead-to-admission conversion rates.
- Conduct center audits to ensure operational excellence, compliance, and brand standards.
- Analyze market trends, demographics, and competition to identify growth opportunities.
- Mentor and guide regional sales teams to consistently exceed targets.
- Recognized as PAN-India Sales Top Performer for 4 consecutive years.
Business Development Manager
Learning Edge India Pvt. Ltd.
01.2019 - 01.2020
- Drove franchise conversions and territory expansion across Tamil Nadu.
- Planned and executed ATL/BTL marketing initiatives and digital campaigns.
- Led end-to-end lead generation and improved conversion ratios.
- Tracked KPIs and enhanced sales systems for better performance outcomes.
Assistant Manager – Sales & Business Development
System 5S Pvt. Ltd.
01.2016 - 01.2019
- Managed cold calling, sales appointments, and customer meetings.
- Conducted market research and prepared detailed analytical reports.
- Executed SEO, digital marketing, and online sales initiatives.
- Improved customer retention and strengthened post-sales support processes.
Business Development Officer
Maverincks Technologies
01.2013 - 01.2014
- Handled cold calling, client presentations, and promotional activities.
- Coordinated with cross-functional teams including sales, marketing, and production.
- Prepared analytical reports and maintained client documentation.
Education
MBA - Marketing & Human Resources
Kongu Engineering College
Perundurai01.2016
B.A. - History
Loyola College
Chennai01.2013
Skills
- Franchise Expansion & Conversion
- Business Development Strategy
- Lead Generation (AI-driven & Manual)
- Sales Pipeline & Funnel Management
- Market Research & Competitor Analysis
- Territory & Revenue Growth
- ATL & BTL Campaign Execution
- Customer Relationship Management (CRM)
- Digital Marketing & Social Media Engagement
- Team Leadership & Performance Monitoring
Accomplishments
- Excellence Award – Lighthouse Learning Group for the Academic Year 2024–2025.
- PAN-India Sales Top Performer for four consecutive years.
- Regularly exceeded quarterly sales targets by more than 100%.
- Successfully led multiple franchise expansions across Tamil Nadu.
Certification
- Lead – Managerial Excellence Program (Lighthouse Learning Group)
- The Preschool Excellence Program (Lighthouse Learning Group)
- Fundamentals of Digital Marketing – Google Certification
- CCNA – Cisco Certified Network Associate
- Diploma in Hardware & Networking
Languages
Tamil – Advanced
English – Advanced
Interests
Cricket, Chess, Carrom, Reading
Timeline
Area Sales Manager
EuroKids Pre-School (Lighthouse Learning Group)
01.2021 - Current
Business Development Manager
Learning Edge India Pvt. Ltd.
01.2019 - 01.2020
Assistant Manager – Sales & Business Development
System 5S Pvt. Ltd.
01.2016 - 01.2019
Business Development Officer
Maverincks Technologies
01.2013 - 01.2014
B.A. - History
Loyola College
MBA - Marketing & Human Resources
Kongu Engineering College