Accomplished Sales manager with 22 years of experience with very good track record in sales with different city and multiple category, expertise in developing new Chanel Partners to establish the Brand with right set of RTM. I am very passionate about my job and i am very much result oriented along with people oriented that's really leads to my life objective professionally and personally
Responsible for Maharashtra, Goa , Gujarat and MP
Total Team 3 ASM, 1 ASE, 13 TSI and 27 off roll Salesman team.
total outlet covered 4276 Value business of 55 lakh in span of 1 year.
Setting up entire sales team and distributor infrastructure in 4states.Rolling out new RTM for region .
Taking care Mumbai Municipal region as Area Sales Manager.
Addressed distribution gaps in bandra to andheri area by appointing strong channel partner .
Handling 5 sales officer with turn over of 2.3 cr per month
Handling all divisions biscuits snacks and institutional
Rolled successfully ATM project ( retailer engagement program )
Setting up super stockiest, distributor, distributor sales man and sales officer infrastructure ( south mumbai to western suburbs and navi Mumbai)
Launching brands TILDA (packaged basmati rice , rice bran oil and oats )
Launching another brand SENSIBLE PORTION (healthy snacking)
Planning BTL activities like schemes promotions sampling
Super stockiest claim stock and collection
Outlet expansion leading to sales officer and salesman expansion
2000 outlets added value growth of 20%
New product launch veg mayo 100 gm pizza topping 100 gm burger mayo 100 gm and entire salad dressing
Area bifurcation and new distributor appointment
Depot management (stocks and claim)
Contributing 44% business of entire Mumbai GT
Handling 4 distributors with a team 4 Commandos
Additional responsibility of andheri ,vileparle east and santacruz east and west
Area from mulund to byculla and bandra khar Coverage 4000 outlets
Coordinating with field marketing team and having sales and product drives
Achieved 34% growth and 107% of IOP in 2014 ,132% of IOP in 2015
Corrections in distributor and manpower profiles and area
Successfully launching appy (small Pack)
Appointing channel partners in vacant areas and replacing the non performing
Target versus achievement of acquisitions in 2011 was 135% and in 2010 was 143 %
Ensured all distribution related parameters were achieved month on month
Appointing Distributors for entire cluster during pre launch period
Oct 2002 to April 2005 Amravati and akola
April 2005 to June 2007 Ahmedabad
June 2007 to April 2009 Mumbai
Selected Achievements
Effective outlets every month over 95 % MSS ach 70 % ( won the MSS contest 2008)
Only person to achieve bytes Target in entire Mumbai for 2008
Part of prestigious MD’S club (2006)
Bytes team contest ( 2006 )
Bournvita Confidence Contest ( 2005 )
Perk contest (2004)
Effectively launching project microwave and Mass market division
Consistent Growths
2008 : 19 % 2007 : 22% 2006 : 22% 2005 : 9% 2004 : 14% 2003 : 16%
Handling the 2 distributors in Mumbai region (Thane to vikroli and charni road to vile parle)i.e retail as well as institutional.
Conducting product demonstration for the institutional client, preparing a cost sheet for the client to make the client understand the cost and margin that could be earned (which specifies tentative selling price pertaining to the area of operation).
Availability of products at premium outlets
Territory Management
Analytical skills
Relationship building
Strategic planning
Sales processes