Sagnik Dasgupta

P&L Owner:
Owned end-to-end P&L with accountability for delivering EBITA and Contribution Margin (CM). Drove strategic decisions across supply burn management, demand-side discounts, and cost heads, including tech and customer care. Achieved a ₹48L reduction in supply incentives, contributing to 1.5pp higher CM vs. AoP.

Key Highlights:

• Strategic Pricing & Take Rate Optimization: Led market-aligned pricing interventions—implemented an 8% price increase while reducing take rates by 7%, forecasting 9pp higher growth without compromising customer experience. Positioned the business for long-term revenue growth via higher order volumes.
• Category Revenue Roadmap & AOP Planning: Orchestrated product-level prioritisation using customer and partner NPS insights. Integrated demand forecasts with HR planning to align with EBITDA-level targets, driving efficiency and profitability.

Customer Experience Excellence:

Delivered >85% effective fulfilment consistently in Delhi NCR. Enabled first-ever >75% and >85% fulfilment rates in Dariyaganj and Naraina zones, respectively, through targeted onboarding and SLA initiatives.

Zero-to-One Growth Lead – 2W Category, Kolkata
Spearheaded scale-up of the 2W category in Kolkata with a focus on demand growth and fulfilment stability. Led critical city-wide initiatives to build a reliable fulfilment and sustainable growth.

Key Highlights:

• Kolkata 2W Fulfilment Turnaround:
  Conceptualised and executed a comprehensive project to reduce PAC% from 19% to 10%, resulting in fulfilment improvement from 63% to 78% over H2 2023. Initiatives included:
  On-ground partner onboarding and handholding to reduce early-stage partner PAC.
  Segmented incentive programs, including MBG tailored by partner cohort.
  Dry-run configuration optimisation to improve on short distance bucket SLAs.
• Durga Puja Seasonal BTL Campaign (Track Lead):
  Led high-touch Below-the-Line (BTL) campaigns during Durga Puja, a peak demand season unique to Kolkata. Coordinated with CGE for cross-category execution, driving new customer acquisition across multiple city categories through targeted outreach and cultural relevance.