Sandip Maji

Tools: DV360, GAM360, CM360, JIRA, IAS, Pinterest Ads, Meta Ads, Advanced Excel, Power BI

Key Responsibilities:

• Lead a global programmatic team of 7+ members across India, US, and Guatemala delivering DV360 and CM360 campaign execution.
• Enforce DV360 best practices, QA protocols, naming conventions, and trafficking standards to ensure high-quality campaign deployment.
• Drive cross-regional collaboration with stakeholders in US & Europe for campaign planning, activation, optimization, and reporting.
• Oversee end-to-end execution: audience setup, line item structuring, optimization, measurement integrations, and reporting.
• Developed a centralized Campaign Tracking Mechanism & ICC Dashboard improving delivery visibility and operational efficiency.
• Support capacity planning, workload allocation, and resource forecasting in coordination with leadership.
• Conduct internal training sessions to upskill team members on DV360 workflows and troubleshooting.

Key Impact:

• Improved campaign delivery accuracy and turnaround time through SOP automation.
• Reduced operational errors via structured QA frameworks.
• Strengthened cross-market delivery alignment.

Channels: Google Ads, Meta Ads, Multi-channel Campaigns

Tools: Adobe Analytics(AEM), Shopify, GTM, Google Analytics, Looker Studio, Advanced MS Excel

Key Responsibilities:

• Managed multi-channel campaigns for 6+ international clients, achieving 4.5x+ ROAS.
• Developed full-funnel performance strategies integrating Google Ads and paid social.
• Built client decks including performance insights, forecasting, and scaling strategies.
• Leveraged Adobe Analytics (AEM), GA, and GTM for attribution modeling and performance tracking.
• Executed audience segmentation and behavioral targeting strategies.

Tools: Asana, Zapier, HubSpot Marketing Automation, Salesforce, SEMrush, Mindmap, LinkedIn Sales Navigator

Key Responsibilities:

• Led cross-functional coordination across paid media, CRM automation, and funnel optimization.
• Managed MQL generation workflows using HubSpot & Salesforce.
• Oversaw digital media execution and campaign reporting for 10+ active clients.
• Strengthened operational structure and campaign execution timelines.

• Managed team of 7 executing Google Ads, Meta Ads, and email marketing.
• Delivered 3.9x business growth in 5 months through structured media optimization.
• Led performance reviews and ROI-based decision making.

• Increased lead generation by 67% in 3 months through paid media optimization.
• Trained internal marketing teams on PPC execution best practices.

• Generated 500+ monthly leads via organic strategies.