Saravanan Srinivasan
Area Sales Manager
Thanjavur,TN
Summary
A qualified Graduate in History, pursuing MBA with over 18 years of experience in sales, business development, key account management, channel management & retail. Currently work With Universal Corporation Ltd .Area Sales Manager. Handling 17 Districts in Trichy & Madurai Zone . 18 Months With Eveready Industries India Ltd .Area Sales Manager. Handling 13 Districts in Madurai Zone 4.5 Years With Lotte India- Area Sales Manager .Handling 10 Districts in Trichy Zone 15 Months Havells India - Lighting Division. Deputy Manager Handling 5 districts in Trichy Zone Four years with PepsiCo Foods Division. Joined in 2011 as customer executive (L1) promoted as customer Executive (L2) in the year 2013 again got promoted to (L3) in the year 2014. Handling Chennai city & Andaman wholesale retailers with a Distributor strength of 14, PSR strength of 14 and Retailer Strength of 430 Conversant with handling primary & secondary distribution, trade related matters on behalf of the organization with abilities in rendering technical guidance to the clients. An effective communicator with excellent relationship building & interpersonal skills. Possess a flexible & detail oriented attitude. BA – from Annamalai university
Overview
20
20
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Area Sales Manager
Universal Corporation Ltd
12.2022 - Current
- Handling a turnover of 9.6 cores in a year
- Leading a team of 9 SO- 3 TSI 96 Distributors & 4 Super Stockist
- Handling Two Type of Business Duracell Battery and Other Product (Diaper/wipes/Led/Food and Cosmetic)
- VALUE EXPERTISE
- Appointed 4 Super Stockiest For Dindigul – Thiruvarur –Madurai- Thirunelveli and increased To Our Coverage
- Within six months, we increased our other business from two to twelve lacks.
- Two TSIs were trained and promoted to SO
- Increase our Business Below the Twenty-K Population
Area Sales Manager
Eveready
04.2021 - 12.2022
- Handling a turnover of 24 cores in a year
- Leading a team of 5 SO- 4 TSI 73 Distributors and 20 Rssm
- Handling Two Type of Business Eveready and Power cell Division and SOKLIN Detergent Powder
- VALUE EXPERTISE
- Scaled up the VSM 12 to 20 within one year time, resulted incremental business of 9 lakhs p.m.
- Made a consolidated plan which are bellow 60K RS To Nearby VO
- Realigned For Ramnad and Virudhunagar District
- Trained and Promoted 1 TSI TO SO
Area Sales Manager
LOTTE
11.2016 - 04.2021
- Handling a turnover of 10 cores in a year
- Leading a team of 6 SO/TSI, 7 ISR/RSP, 43 Distributors and 45 SUB- DB , 14 Rssm
- VALUE EXPERTISE
- Appointed 3 Super Stockiest For Dindigul – Trichy –Tanjore and increased To Our Coverage
- For Bellow 30K Population Towns.
- Dindigul SS Started 2 Lacks To 10 Lacks For With In 4 Years Pried scaled up the Sub Stockiest 7 to 32 SUB -D
- Tanjore & Trichy Appointed Another SS For Only Jar Division.
- Apply Business rigor and judgment by constantly evaluating the health of the business Through reviews & follow ups
- Generate talent for the expertise by recruiting right ISR/RSP/ RSSM ,and Distributor Salesman
- Train the ISR/RSP, Distributor Salesman; Leverage the expertise of Key Outlets.
- 0% Attrition on My period.
- Started the rural hawker model in the super stockiest for covering interior small outlets and appointed 18 hawkers, resulted in additional business of 25 to 30 lakhs in Choco pie and Chocolates.
- ENERGIZE PEOPLE
- Appreciating the Sales People by Awards & Recognition during Month Meets
- Effective team work and collaboration was built by Zonal area restructuring and collaborative Working encouraged
- Organize a One Day Trip /Get together Of My TSI/SO Achieved Their Value Targets for The Quarter. ( Quarterly)
- ACT DECISIVELY
- Set Clear direction, priorities and boundaries in the business and review it from time to time.
- Demonstrated relentless drive and determination by achieving ever highest number for Category Wise
- Taken the help from my CFA people and from my Dist. without any hesitation when it was required.
- DELIVER RESULTS
- Driven continuous improvement in business by growing month after month
- Reviewed and manage performance of ISR and RSSM rigorously and hold others to account
Deputy Manager
Havells
07.2015 - 10.2016
- Handling a turnover of 3 crores in a year
- Leading a team of 5 LAS, 3 RLM, 3 Distributors and 5 DB Salesmen
- VALUE EXPERTISE
- Generate talent for the expertise by recruiting right LAS, Salesmen and RLM
- Train the LAS, Distributor Salesmen, Leverage the expertise of Key Outlets.
- Set Clear direction, priorities and boundaries in the business and review it from time to time.
- Demonstrated relentless drive and determination by achieving ever highest number for Clum and LED Category
- Active For Non Electrical Outlet and Appointed FMCG Distributors. (Ex- Dep- store -Fancy st)
- DELIVER RESULTS
- Driven continuous improvement in business by growing month after month. Delivering 25% YTD Growth
Customer Executive (CE- L1 to L3)
PepsiCo – Frito Lays
09.2011 - 06.2015
- Handled a turnover of 24 crores in a year
- Worked across Channel – GT and WS
- Handled a team of Two Sales development rep, 14 distributors with 14 salesmen
- Posted as CE for entire Chennai covering wholesale outlets which leads to 40% of the city Contribution.
- Biggest CE territory in South India in terms of Value and volume.
- Territory spread across Chennai & Andaman
- Only CE to get promoted twice in a span of 3.5 years in the entire country
Sales Officer
Henkel Marketing India Ltd
02.2010 - 09.2011
- Posted in Tanjore and was handling Trichy territory also
- Handled a turnover of 5 crores in a year.
- Handled different brands like Margo Soaps, Mr white, Henko, FA Deos
- Leading a team of 4 distributors with 8 salesmen
- Responsible Primary and Secondary – Driving sales as per goal
Territory Sales Executive
Lotte India Corporation Ltd
11.2007 - 01.2010
- Joined as Territory sales In charge and got promoted as Sales Officer in 1 year tenure
- Handled a turnover of 5 crores in a year.
- Leading a team of 2 PSR guys with 8 salesmen
Sales representative
GODREJ HERESHEY FOODS & BEVERAGES LTD.
07.2006 - 11.2007
- Handled a turnover of 2.5 crores in a year.
- Handled 2 different brands like Nutrine chocolate & Jumpin drink.
- Leading a team of 12 distributors with 12 salesmen
Education
MBA -
Bharathiar University
Coimbatore01-2016
B.A - undefined
Annamalai University
Chidambaram01-2004
Higher Secondary - undefined
VS Boys Hr sec school
01-2000
Skills
Operating systems : MS-DOS, Windows
Packages : MS Office Excel skill, Power point skills
Confident, go-getter and self-motivated
Certification
Home Brand Award with the Highest Contribution for QTR 1
Timeline
Business Champion in Non Duracell Category
12-2025
Champion of wipes Business & Champion of Food Business
12-2024
Home Brand Award with the Highest Contribution for QTR 1
03-2023
Area Sales Manager
Universal Corporation Ltd
12.2022 - Current
Area Sales Manager
Eveready
04.2021 - 12.2022
Got Best ASM Team Award 2019- For TN.
12-2019
Area Sales Manager
LOTTE
11.2016 - 04.2021
Deputy Manager
Havells
07.2015 - 10.2016
Customer Executive (CE- L1 to L3)
PepsiCo – Frito Lays
09.2011 - 06.2015
Sales Officer
Henkel Marketing India Ltd
02.2010 - 09.2011
Territory Sales Executive
Lotte India Corporation Ltd
11.2007 - 01.2010
Sales representative
GODREJ HERESHEY FOODS & BEVERAGES LTD.
07.2006 - 11.2007
B.A - undefined
Annamalai University
Higher Secondary - undefined
VS Boys Hr sec school
MBA -
Bharathiar University
Professional Achievements
With Universal Corporation Ltd, Awarded 2023’s Home Brand Award with the Highest Contribution for QTR 1, Won the 2023 Full Year Champion of Champions Award, 2023 Full Year Got Led Business Champion Award, 2024 champion of wipes Business & Champion of Food Business, 2024 Business Champion in Non Duracell Category, With Lotte India Ltd, Got Best ASM Team Award 2019– For TN., Trained and Promoted 3 ISR TO TSI, Ensure NPD 95% On Target, Billing Efficiency 99%, With Havells India, Got Nayagan 3 times – for No 1 in Branch, Moved Trichy Zone from -23% to +25% value growth, Built an LAS Model by appointing 5 LAS team in Jan 2015, With PepsiCo Frito Lays, Q1 Best ECO award in all India from the company, Q3 Top performer award for WS in All India, Received Kudos appreciation from Quaker director, RM & ZM, I will be in No 1 Position Next level Space Training program, Appreciation for Leading a visit independently by Sales Director and Brand team on the Absence of AM & ZM, With Lotte Ltd, Received award consistently for 3 months on Star Employee Award
Personal Details
- Permanent Address : #27 , Nagammal Nagar, Marungai Road PunnaiNallur, THANJAVUR – 613 501
- Date of Birth : 05/04/1982
- Marital status : Married
- Father’s Name : Mr. M. Srinivasan
- Languages Known : English, and Tamil.
- PLACE: TANJORE
- DATE: 16/03/2026