Satendra Pal Singh
Sales Chief (Zonal Sales Head)
Summary
Goal-oriented Team Lead with distinguished experience in Tractor industry and proven leadership abilities. Expert in Channel Sales, Institutional Sales, Network Development, & Retail Finance.
Overview
23
23
years of professional experience
2
2
Languages
Work History
Sales Chief (Grade L6 - DGM)
Escorts Kubota Ltd.
Lucknow
08.2019 - 04.2023
- Achieved SOM target in Zone/States.
- Bihar State got All India No. 1 position in EWL.
- Highest SOM Growth in Zone among SMWB Markets during FY22.
- Appointed distributer in Lucknow with Investment of 6 Cr. People were not able to find from many years.
- Model Mix plan to ensure smooth supply & no shortage in season time.
- Forecasting of TIV bases on Market information like Competition Performance, Crop Situation, Rain and Crop price etc.
- Boosted marketing, reviewed model placement & pricing strategies and expanded network coverage to increase sales.
- Analyzed data to determine approaches to improve sales and performance.
- Mentoring & Coaching to team members.
Regional Business Manager (Grade L5)
Escorts Limited
Nagpur
07.2015 - 07.2019
- Drove year-over-year business growth.
- 9% Growth in SOM during span of 4 years. Means average 2%+ SOM growth every year.
- Got 11 nos. awards during RBM tenure which were related to All India No. 1 Position in a quarter, All India No. 2 & 3 position in a quarter, Innovation award, New Initiatives award, and Best presentation award in AOP meet, Best Participants award & June Ka Junoon award etc.
- Sold 150+ Tractors under institutional sales in Sugar Factories, Bachat Garh Scheme & Water Tanker Tender etc.
- Appointed distributer in Nagpur with Investment of 5 Cr. People were not able to find from many years.
- Managed supply and tractor inventory for business according to forecasts and needs.
- Developed initial sales roadmaps and market strategies to promote successful product launches of Euro 50 and FT 60 in different pockets.
- Appointed 23 Dealers in Nagpur Regional Office to covered the vacant area.
Regional Sales Coordinator (Grade L4)
Escorts Limited
Faridabad
10.2013 - 06.2015
- Coordination with Territory Business Managers for weekly achievement and assist to Regional Business Manager.
- Got All India Highest Sales Award for 4WD Tractor's Sales in UP West Region.
- Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
- Boosted brand awareness, implemented promotional campaigns, and employed sales tactics as part of territory development.
- 100% coverage by appointing 4 No. of Dealers in allocated area.
Area Manager (Grade L3)
Escorts Limited
Faridabad/Chandigarh
07.2010 - 08.2013
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Achieved every highest SOM i.e. 28% in biggest Area Office of the country.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Retail & Channel Finance Manager (Grade L3)
Escorts Limited
Faridabad
07.2008 - 06.2010
- To support sales team for faster rotation of funds through coordination with Bank/NBFCs.
- Special Retail Finance Tie-up with Haryana Gramin Bank & Gurgaon Gramin Bank through MOU for tractor financing. Maximum banks stopped funding due NPAs & Loan waiver.
- Bank advances weekly review and guide team to take necessary actions on time.
Asst. Manager Sales - Old Tractors (Grade L2)
Escorts Limited
Lucknow
08.2005 - 07.2007
- Supported Dealers & Sales Team to liquidate old tractors at good price.
- Got Special Recognition for liquidation of 200+ Old tractors of Escorts Finance Limited, 150+ Tractors of State Bank of India & 100+ tractors of ICICI Bank.
- After few months working, started visiting in multiple states for old tractor stock liquidation due to good broker's network.
- Made 18 nos. Mol Anmol dealers in UP in period of 2 years.
Sales Executive (Grade L1)
Escorts Limited
Agra
07.2004 - 06.2005
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Created and implemented successful sales campaigns to drive leads and increase sales.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Appointed 2 nos. New Dealer in allocated area.
- Met existing customers to review current services and expand sales opportunities.
Sales Executive - Exchange Sales
Mahindra & Mahindra Limited
Patna
01.2004 - 06.2004
- Created and implemented successful sales campaigns to drive leads and increase sales of old tractors.
- Appointed 8 nos. Mahindra Viswas Dealers in Bihar.
- Contributed to event marketing, sales and brand promotions.
- Set and achieved company defined sales goals.
Technical Officer
Mahindra & Mahindra Limited
Rudrapur
09.2000 - 12.2004
- College Campus Selection in 2nd Batch for Rudrapur Plant.
- Hand on experience of tractor assembly from Pre Painting, Painting, Post Painting & PDI.
- Got Cost Cutting Award for cost saving in Paint Shop.
Education
EMDP in Marketing Management -
IIM
KozhikodeMBA - Marketing Management
SCDL
PuneBachelor of Engineering - Mechanical Engineering
Institute of Mechanical Engineering
MumbaiDiploma in Mechanical Engineering - Mechanical Automobile
Govt. Polytechnic
BareillySkills
Channel Sales
Institutional Sales
Strategic Planning
Sales Promotions
Sales Forecasting
Relationship Building
Coaching and Mentoring
Software Development & Testing
Hobbies
Whenever I stayed at home then early morning at 4 am I love to do Cycling & Running with my sweet daughter.
Timeline
Sales Chief (Grade L6 - DGM)
Escorts Kubota Ltd.
08.2019 - 04.2023
Regional Business Manager (Grade L5)
Escorts Limited
07.2015 - 07.2019
Regional Sales Coordinator (Grade L4)
Escorts Limited
10.2013 - 06.2015
Area Manager (Grade L3)
Escorts Limited
07.2010 - 08.2013
Retail & Channel Finance Manager (Grade L3)
Escorts Limited
07.2008 - 06.2010
Asst. Manager Sales - Old Tractors (Grade L2)
Escorts Limited
08.2005 - 07.2007
Sales Executive (Grade L1)
Escorts Limited
07.2004 - 06.2005
Sales Executive - Exchange Sales
Mahindra & Mahindra Limited
01.2004 - 06.2004
Technical Officer
Mahindra & Mahindra Limited
09.2000 - 12.2004
EMDP in Marketing Management -
IIM
MBA - Marketing Management
SCDL
Bachelor of Engineering - Mechanical Engineering
Institute of Mechanical Engineering
Diploma in Mechanical Engineering - Mechanical Automobile
Govt. Polytechnic